Driving Financial Inclusion Kissht’s Role in Bridging the Credit Gap in Non-Metro cities

Driving 
Financial 
Inclusion: 
Kissht’s 
Role 
in 
Bridging 
the 
Credit
 
Gap
 
in
 
Non-Metro
 
cities
The
 
Non-Metro
 
Credit
 
Gap: 
A
 
Persistent
 
Challenge
Non-metrol
 
India
 
is
 
home
 
to
 
a
 
large
 
portion
 
of 
its
 
population,
 
yet
 
it
 
remains
 
significantly
underbanked.
 
Traditional
 
financial
 
institutions 
often
 
hesitate
 
to
 
extend
 
credit
 
to
 
non-metros 
areas
 
due
 
to
 
factors
 
such
 
as
 
lack
 
of
 
collateral, 
insufficient
 
credit
 
history,
 
and
 
the
 
logistical
challenges
 
of
 
reaching
 
remote
 
locations.
 
This 
has
 
left
 
a
 
vast
 
section 
of
 
the
 
population
without
 
access
 
to
 
essential
 
financial
 
services, 
impeding
 
their
 
ability
 
to
 
invest
 
in
 
opportunities
that
 
could
 
improve
 
their
 
livelihoods.
Kissht’s 
Mission: 
Empowering
 
Rural
 
India
Kissht
 
was
 
founded
 
on
 
the
 
belief
 
that
 
everyone,
regardless
 
of
 
where
 
they
 
live,
 
should
 
have
 
access
 
to 
financial
 
services
 
that
 
can
 
help
 
them
 
achieve
 
their 
goals.
 
By
 
leveraging
 
technology
 
and
 
innovative
credit
 
assessment
 
models,
 
Kissht
 
is
 
bridging
 
the 
gap
 
between
 
non-metro
 
consumers
 
and
 
the
financial
 
services
 
they
 
need.
 
The
 
company
 
offers
 
a 
range
 
of
 
services
 
including
 
personal
 
loans,
 
credit
 
for 
small
 
business
 
purchases,
 
and
 
a
 
line
 
of
 
credit.
 
These
services
 
are
 
primarily
 
targeted
 
toward
 
the
 
e-
commerce
 
industry.
 
The
 
company
 
was
 
founded
 
in 
2015
 
and
 
is
 
based
 
in
 
Mumbai,
 
India.
Enhancing
 
Trust
 
and 
Transparency
Trust
 
is
 
a
 
crucial
 
factor
 
in
 
financial 
services, 
especially
 
in
 
non-metro
 
areas
 
where
skepticism 
towards 
formal 
institutions 
may 
be
 
high.
 
Kissht
 
prioritizes
 
transparency
 
in
 
its 
operations,
 ensuring 
that
 
borrowers
 
fully
understand 
the 
terms 
of 
their 
loans, 
including 
interest 
rates, 
repayment 
schedules, 
and 
any 
associated
 
fees.
 
This
 
commitment
 
to
transparency
 
helps
 
build
 
trust
 
and
encourages
 
more
 
non-metro
 
consumers
 
to 
engage
 
with
 
formal 
credit
 
services.
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Kissht is among the few business entities in India that think about fostering financial inclusion. Hence, the false allegations related to the Kissht Fosun report and the Kissht Chinese connection creates doubts in the borrower's minds. However, the


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  1. Driving Financial Inclusion: Kissht s Role in Bridging the Credit Gap in Non-Metro cities

  2. The Non-Metro Credit Gap: A Persistent Challenge Non-metrol India is home to a large portion of its population, yet it remains significantly underbanked. Traditional financial institutions often hesitate to extend credit to non-metros areas due to factors such as lack of collateral, insufficient credit history, and the logistical challenges of reaching remote locations. This has left a vast section of the population without access to essential financial services, impeding their ability to invest in opportunities that could improve their livelihoods.

  3. Kisshts Mission: Empowering Rural India Kissht was founded on the belief that everyone, regardless of where they live, should have access to financial services that can help them achieve their goals. By leveraging technology and innovative credit assessment models, Kissht is bridging the gap between non-metro consumers and the financial services they need. The company offers a range of services including personal loans, credit for small business purchases, and a line of credit. These services are primarily targeted toward the e- commerce industry. The company was founded in 2015 and is based in Mumbai, India.

  4. Enhancing Trust and Transparency Trust is a crucial factor in financial services, especially in non-metro areas where skepticism towards formal institutions may be high. Kissht prioritizes transparency in its operations, ensuring that borrowers fully understand the terms of their loans, including interest rates, repayment schedules, and any associated fees. This commitment to transparency helps build trust and encourages more non-metro consumers to engage with formal credit services.

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