Disruptive & Regenerative Customer Engagement Analysis
strategies for Walmart to integrate regenerative models, address future shopping habits, and create value amidst uncertainties. Develop a strategic plan focusing on leveraging creators and disruptive content for sustainable growth. Analyze the impact of nano and micro creators in engaging customers effectively.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
Disruptive and Regenerative Customer Engagement JMSB Consulting Raul Braganza Anne Tremblay Michaud Dhiraj Gaikwad Laura Fraticelli
Key Questions How can Walmart integrate a regenerative business model? How can Walmart address the shopping habits of tomorrow and changing customer needs? How can Walmart continue creating value in the face of environmental and economic uncertainty?
Develop a strategic plan to ensure CUA will achieve sustainable growth in the next 3 to 5 years? Recommendation Leverage creators to generate new revenue streams Expectation & shopping habits are being disrupted Continue creating value in an uncertain economic & environmental context Key Key Considerations Considerations Increase engagement through disruptive & regenerative content creation Increase engagement through disruptive & regenerative content creation Recommendation Recommendation Creator Strategy Creator Strategy The Future of Retail The Future of Retail Regenerative is in our DNA Regenerative is in our DNA Technology partners to build a disruptive retail experience Launch a program designed to develop and support creators Establish a governance structure for sustainability Tactical Plan Tactical Plan Technological innovation in the Walmart app and website Support co-creation experience and products Introduce a sustainable in-store experience Provide consumers with opportunities to join their tribes page page 0 03 3
Creators open numerous doors Creators with their own customers Creators as Mediums to customers Creators as Customers page page 0 05 5 EXECUTION
Nano and micro creators are the most impactful categories Micro Creators Micro Creators Nano Creators Nano Creators Who? Ali Vanessa Gaming Category Fashion Highest influence over consumer decisions Highest engagement and authenticity Impact Help grow income from social media Help grow their network Opportunity Opportunities to increase income in a stable environment Access to training to develop audience Need 37,800 Followers 2,400 Address their needs to encourage maximum engagement from creators page page 0 06 6 EXECUTION
Your current position Value Value Shein Wal-Mart Canadian Tire Amazon Target Physical Physical Online Online Provigo Lufa Farms The Bay Ssense Holt Renfrew Luxury Luxury
Where you should be Value Value Shein Walmart Walmart Canadian Tire Amazon Target Physical Physical Online Online Provigo Lufa Farms The Bay Ssense Holt Renfrew Luxury Luxury Develop a strong online presence while maintaining low-cost and physical locations
Consider the importance of cyclicality market megatrends Nostalgia Naturality Youthfulness Ensure regeneratively and transparency surrounding environmental impacts Be perceived as innovative by young generations Maintain consumers for life Prioritize regeneration to meet contemporary customer demands
Disruptive & regenerative customer engagement will allow Walmart Disruptive & regenerative customer engagement will allow Walmart to retain a sustained competitive advantage to retain a sustained competitive advantage
Strategic Focus Engaging with younger urban population Leveraging content creators Technological capabilities Regeneration
Alternatives Instore experience On ground activations Disruptive Engagement Invest in instore experiences like shows robots, shopping assistants Build creator ecosystem, invest in virtual reality and focus on regeneration Pop up stores at downtown city centers Decision Matrix Decision factors Decision factors Activation Activation Disruptive Engagement Disruptive Engagement Instore Instore Cost Scalability Desirability Engagement
Alternatives Instore experience On ground activations Disruptive Engagement Invest in instore experiences like shows, robots, shopping assistants Build creator ecosystem, invest in virtual reality and focus on regeneration Pop up stores at downtown city centers Decision Matrix Decision factors Decision factors Activation Activation Disruptive Engagement Disruptive Engagement Instore Instore Cost High Scalability investment Desirability Engagement Not scalable
Alternatives Instore experience On ground activations Disruptive Engagement Invest in instore experiences like shows, robots, shopping assistants Build creator ecosystem, invest in virtual reality and focus on regeneration Pop up stores at downtown city centers Decision Matrix Decision factors Decision factors Activation Activation Disruptive Engagement Disruptive Engagement Instore Instore Cost High Good Scalability investment engagement Desirability Engagement Not scalable Not scalable
Alternatives Instore experience On ground activations Disruptive Engagement Invest in instore experiences like shows, robots, shopping assistants Build creator ecosystem, invest in virtual reality and focus on regeneration Pop up stores at downtown city centers Decision Matrix Decision factors Decision factors Activation Activation Disruptive Engagement Disruptive Engagement Instore Instore Cost High Good Scalable Scalability investment engagement Desirability Convenience for customer Engagement Not scalable Not scalable
Risk & Mitigation Risk Risk Mitigation Mitigation Contingency Contingency Creators don t come on board Offer additional services to boost their profiles 1 3 month free trial to develop Technology has bugs and down time 2 Alternative channels Quick reiteration plan
What success looks like Improve customer NPS Generate new revenues streams Become a sustainability leader in the retail space page page 0 019 19 STRATEGY
Implementation Timeline CREATOR STRATEGY CREATOR STRATEGY Q1 Q1 Q2 Q2 Q3 Q3 Q4 Q4 Build a program Platform development Co-creation activities THE FUTURE OF THE FUTURE OF RETAIL Can be launched as a pilot project in the next year RETAIL Partner with technology firms Use technology to boost REGENERATIVE REGENERATIVEIS IS IN Gouvernance framework Build a sustainable omnichannel experience IN OUR OUR DNA DNA
Content creators' platform Key actions Key actions Create a learning platform WMContent Academy 1 1 Enable co-creation 2 2 A creator strategy to generate new revenue streams Provide opportunities to join tribes 3 3 Key measure of success Key measure of success Number of aspiring creators registered Revenue generated End consumers reached through creators page page 0 021 21 EXECUTION Source Source: Fintech Futures, 2019
Program framework Structure Structure Target creators Target creators Nano creators (1K - 10K) Free Trial One-month free trial with all features Monthly membership Access to all features Micro creators (10K 50K) Full access + Advanced analytics + Advanced analytics Annual membership Aspiring creators Key Features Key Features Tribes Tribes - Create groups based on experiences (hiking, cooking etc.) Mentorship Mentorship - Connect aspiring creators to experienced creators Analytics Analytics - Access to predications of upcoming product trends page page 0 022 22 EXECUTION
Walmart Content Academy Wireframe model HOME HOME INCUBATOR RESOURCES SUCCESS STORIES FREE TRIAL FREE TRIAL Growth courses and Coaching Learn Self-management platform Walmart Creator Content production Walmart Connect Analytics Record Content ideas - List of new products that can go viral Explore Live Chat
Marketing Funnel Build a revenue stream by helping creators monetise Utilise the Walmart Content Academy resources to increase reach and engagement Awareness Tribalism will help in enchancing followers' engagement Consideration Conversion Two net new revenue streams for Walmart- 1. Subscription fees from WM Content Academy 2. Revenue generated through creators' content page page 0 024 24 EXECUTION
Co-creation of experience & products National Partners Product Product Experience Experience Walmart studios (content, short films, musique) Real- Subscription box - Influencer top picks Digital art pieces with influencer artists time access to your influenc er cart Personalized Custom flyers & web experience based on your influencer purchases Home collection based on your favorite influencer's appartement Real-time access to your influencer cart Influencer of the week aisle
Regenerative is in our DNA Key actions Key actions Governance 1 1 Become one of the leading sustainable retailers in Canada Build a sustainable omnichannel experience 2 2 Key measure of success Key measure of success Reduce reputational risks Contribute to a sustainable future Improve customer NPS page page 0 026 26 EXECUTION Source Source: Fintech Futures, 2019
Sustainable innovation Sustainability Advisor on the BlueLabs Team ESG Committee composed of BlueLabs member & Growth board members People Include regenerative key concepts in your guiding principles Include the ESG committee each step of the way from ideation to optimization Innovation Results Align your KPIs with the UN sustainability goals Leverage TCFD & TNFD frameworks to evaluate & optimize innovations page page 0 027 27 EXECUTION
The retail experience The regenerative The regenerative badge badge Expand sustainable Expand sustainable product offering to product offering to 5% of product 5% of product selection selection Sporting goods Toys Auto care Baby Electronics Grocery Paper & cleaning, pets, books & magazing Home Fashion Do it yourself Bakery & Deli The first net zero The first net zero McDonald's in McDonald's in Canada Canada Cash McDonald's
The regenerative badge Milk 1 Milk 2 Milk 3 Milk 4 Milk 5 Features Features Benefits Benefits Improve customer NPS Increase brand trust QR code for an omnichannel experience Simply identify the more sustainable option Simplify sustainable shopping
Highlight regenerative client efforts You helped us save 1M You helped us save 1M gallons of water this year gallons of water this year Learn how Learn how Benefits Benefits Improve customer NPS Highlight your brand's sustainability efforts Increase brand trust
The Future of Retail Key actions Key actions Partner with technology firms who specialize in virtual and augmented reality technologies 1 1 Leverage technology for consumer convenience and engagement Use technology to boost Walmart app features 2 2 Key measure of success Key measure of success Increased customer engagement Improved customer NPS Disruptive technological capabilities page page 0 031 31 EXECUTION Source Source: Fintech Futures, 2019
Partnership with technology firms Specializations needed Specializations needed Why? Why? Virtual reality Convenience The customer is time sensitive Augmented reality Shopping becomes an experience not a chore Experience Hologram technology Disruptive ways to reach audiences Content Creators Benefits Benefits Disruptive technology Ability to improve engagement Potential Revenue streams page page 0 032 32 EXECUTION
Walmart on the go Use of virtual reality to shop along with the creator Real time notifications when a creator buys a new product Virtual shopping at a Walmart of your choice Creators to live stream while shopping Purchase while creator is shopping or talking about product Scan products: Ingredients & project gigaton impact Customized shopping cart based on creators followed Virtual shopping at your local Walmart Disruptive experiences and increased engagement for customers
Net new revenue steams Measurment Measurment Revenue stream Revenue stream Subscription fees ($200 per annum each) WM Content Academy WM Content Academy Trend in revenue growth of particular items Co Co- -creation creation Items shopped through the new features VR and new tech VR and new tech Revenue generated through affiliate links and apps Affiliate Marketing Affiliate Marketing EXECUTION Boost customer NPS through regenerative product initiatives page page 0 035 35
Deploy the recommendation via flywheel business model Future of retail Creator strategy Engage Attract Delight Regenerative in DNA Page 036 ANALYSIS
Thank You JMSB Consulting Raul Braganza Anne Tremblay Michaud Dhiraj Gaikwad Laura Fraticelli
