Digital Marketing in Pakistan

Digital Marketing in Pakistan How to become a digital innovator in Pakistan How to become a digital innovator in Pakistan Anna O'Donnell February 14, 2016 Wherever you live, and provided you have access to a computer and the Internet, you can now take online courses, work internationally or collaborate with other young people from around the world. For Pakistan, these new connected communities could well provide an excellent short-term solution to the problem of job creation. Nearly 100 million Pakistanis are under the age of 24. Creating more and better quality jobs for this new generation will constitute a major challenge for the country's development. According to its own estimates, Pakistan will need annual growth of 7% to bring all these young people into active and productive economic life. However, constraints in energy supply, budget and public capacity will make this objective difficult to achieve in the short term.

Working in Pakistan over the past few years, we have seen the beginnings of a shift in attitudes towards self-employment and entrepreneurship, which are now seen as more acceptable pathways to employment for young people. Given the obstacles mentioned above, which constrain the national economy and prevent it from absorbing all the young people who enter the job market each year, many of the employment opportunities in the future will come from business creation . Furthermore, the information and communication technologies (ICT) sector has experienced strong and sustained growth in the country in recent years, with the potential to drive growth through the development of new business models, the creation of start-ups and innovation. However, as we were able to observe on site, although many young people are interested in how the Internet and ICT could allow them to access employment, they generally do not know where to start. How to get started in digital? For those looking to access the skills and networks needed to work freelance, there are online resources that allow them to train. Many of the main freelance work platforms offer introductory materials allowing you to acquire the basics necessary to launch into this type of activity, such as DMT Software

house and Training center. Independent online learning sites also offer courses and certifications, one of the best known being Coursera. But, above all, the independent worker must work to build his book and show all his talents: graphic design, coding, website creation, Photoshop, content writing, blogging, etc. Check out this page (a) for an overview of the best courses available. Pakistan also has very active communities of freelance workers on Facebook (a). Pakistani self-employed people include some of the most renowned freelancers in the world. To get inspired, follow these free tips here and here. We are also seeing a proliferation of shared work spaces (coworking) in large Pakistani cities. These include Basecamp in Peshawar (a), IVY in Islamabad (a), DMT (a), Tech Hub (a) in Lahore and Dotzero (a) in Karachi. By integrating these communities, a freelancer or budding entrepreneur will be better able to create networks which can be of capital importance in finding the right support structures. As for digital entrepreneurs who have more ambition and the makings of an innovator, they can count on a booming system, that of incubation programs, which combine training, mentoring and support to support new ideas until 'at the marketing stage. And although the financing of these young start-ups is only in its infancy, there are several initiatives aimed at formalizing business angel networks, which contributes to an important aspect of business development, but also to strengthen the digital entrepreneur community as a whole, by building support systems for future innovators.

All these elements taken together form a true innovation ecosystem capable of boosting Pakistan's growth over the coming decade. And it is the involvement of young people in this new digital economy that will lead to the socio-economic changes the country needs, revolutionizing many aspects of Pakistanis' lives, from dealing with traffic fines to buying a house in through the uses of music and the practice of carpooling. So many changes which are also based on the creativity, ingenuity, passion and motivation which drive Pakistani youth and on the ambition they nourish for their country. 1. Market investigation Understand Pakistan's population structure, economic development, English pronunciation and popularity, especially the size and characteristics of the young labor market. Visit local call center companies to understand their operating models, market size and development potential; inspect local communication infrastructure, including the stability and cost of power supply, network communication coverage, communication quality, and cost; service standards and specifications of local digital service outsourcing companies ; Assess the hardware conditions for establishing digital service outsourcing; the impact of language and cultural background on customer service quality and customer satisfaction; connect with local higher education institutions and vocational training institutions to explore the possibility of talent reserves and training cooperation; examine basic living conditions and Surrounding living areas, understand the convenience environment and costs of employees' work and life. 2. Visit government authorities and relevant associations and organizations Visited the Ministry of Communications of Pakistan, the National Investment Promotion Commission, the Information Industry Export Management Association and other government departments to learn about the regulatory policies, access conditions and license application procedures for the digital service outsourcing industry, as well as the national policy support and preferential conditions for digital service outsourcing; and information Industrial export pipe 3. Company visits and negotiations

Visit and inspect local leading digital service outsourcing companies to understand industry standards and development levels; conduct in-depth discussions with key call center companies that are likely to cooperate, discuss the feasibility of business outsourcing and joint venture cooperation, and promote the implementation of cooperation intentions. Discuss the feasibility of establishing a call center in Pakistan, and meet with local professional accounting firms and law firms to conduct in-depth discussions on taxation, investment return expectations and compliance issues for setting up a digital service outsourcing agency. 4. Inspection of Pakistan s historical and cultural relics 5. Summarize the inspection results, combine market analysis, policy environment, cost-benefit and other factors to evaluate the feasibility of conducting business in Pakistan and establishing a digital service outsourcing agency, and form an inspection report to provide a basis for subsequent decision- making