Crafting User Research for Government Services
Delve into the world of user research with sessions covering digital identity, tools, methods, and analysis. Learn about crafting a craft, acquisition of knowledge, and the Jedi metaphor. Discover the purpose of user research, types, considerations, and getting started. Explore the reasons behind user research, different types of research, and the importance of assumptions and empathy in design.
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Presentation Transcript
[Project] Session One: An Introduction to user research
The project Next sessions: Understand the role of digital identity in accessing government services among 16-20 year olds. Framing your research Tools and methods Structuring interviews Structuring questions Synthesis and analysis
Mastering a craft Kinds of craft Subheading Inner Craft - reflecting, connecting, holding Thinking Craft - conceptualising, illuminating, mapping, analysis, Organising Craft - convening, modelling, galvanising Building Craft - creating, modelling, explifying, iterating, manifesting Acquisition Knowledge transfer Student > Apprentice > specialist > Expert > Master Novice > advanced beginner > Competent > Proficient > Expert > Master Awareness > training > Practice > Master Discover > Training > Practice > Experience > Mentor Jedi metaphor 1
What well cover Next sessions: This session: Framing your research Tools and methods Structuring interviews Structuring questions Synthesis and analysis Learning a craft Purpose of user research Types of user research Considerations Getting started
Why do user research? Define Empathise Prototype Test Ideate Quotes here from awesome people Reference: Stanford d.School
Reasoning 1. Fernando 2. Playpumps
Assumptions Evidence + Empathy
Types of user research Conversational Observational Projectional Say, think, do, feel Card sorting Day in the life Mapping Ethnography Walking Tours Shadowing Cultural Probes Story making Prototyping Say, think, do, feel Scenarios
Going Deep Reference: Liz Sanders
Examples? 1. FbyF 2. Houston Airport
Considerations 1. Text here from doc
Getting started 1. Margs process steps here