Consumer Markets: A Brief Overview
Libyan international university
Libyan international university
faculty of business administration
faculty of business administration
Consumer Market
Introduction
What is consumer market
Define “consumer market”
Conclusion
References
Content
Content
1
Introduction
Introduction
A
consumer is a person (or group) who pays to
consumer the goods or services produced by a seller (
company, organization).
2
What is consumer market ?
What is consumer market ?
1.
Each time you buy a product or service ,you are participating in the
consumer market.
2.
A consumer market is the very system that allows us to purchase products ,
goods, and services .
3.
In consumer market you can make your own decision .
4.
The people who go out and actively purchase products , they are the more
active in consumer market .
3
Define “consumer market “
Define “consumer market “
It means end users that are directly purchasing or otherwise obtaining consumer
products for consumption or customers who are retail or other outlets that resell
consumer products to the end consuming and it involve :-
Internet
Online services
Interactive television
Wireless network
Hand-held devices
4
Primarily there are 4 types of consumer market :-
1.
Food and beverages
2.
Retail
3.
Consumer products
4.
Transportation
Consumer market types
Consumer market types
INSPIRING WORDS !!
“
when you are making a decision about how best
to serve your customers, your own experience is
often a better guide than a more sophisticated
analysis of the market .
(Richard branson,2014)
5
Conclusion
1)
Understand the definition of a consumer market.
2)
A consumer market is very diverse and robust system.
3)
In consumer market , marketing provides a critical role in educating
people.
4)
Now the meaning of consumer market and what does it involve.
6
References
References
Introduction to Consumers | Boundless Marketing. (2022). Retrieved 12 April
2022, from
https://courses.lumenlearning.com/boundless-
marketing/chapter/introduction-to-consumers/
(2022). Retrieved 12 April 2022, from
https://study.com/academy/lesson/what-
is-consumer-market-definition-example.html
Consumer Market Definition | Law Insider. (2022). Retrieved 12 April 2022, from
https://www.lawinsider.com/dictionary/consumer-market
Team, M. (2022). Consumer Market Meaning, Importance, Types & Example |
MBA Skool. Retrieved 12 April 2022, from https://www.mbaskool.com/business-
concepts/marketing-and-strategy-terms/12993-consumer-markets.html
7
Thanks
Thanks
Any question ?
In this insightful content, explore the essence of consumer markets, including definitions, types, and the role of marketing. Discover the significance of consumer decision-making and the diverse nature of consumer markets. Gain valuable insights into the dynamic relationship between buyers and sellers in the marketplace.
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Presentation Transcript
Libyan international university faculty of business administration Consumer Market Yasmeen_3730@limu.edu.ly Id:3730
Content Introduction What is consumer market Define consumer market Conclusion References 1
Introduction A consumer is a person (or group) who pays to consumer the goods or services produced by a seller ( company, organization). 2
What is consumer market ? 1. Each time you buy a product or service ,you are participating in the consumer market. 2. A consumer market is the very system that allows us to purchase products , goods, and services . 3. In consumer market you can make your own decision . 4. The people who go out and actively purchase products , they are the more active in consumer market . 3
Define consumer market It means end users that are directly purchasing or otherwise obtaining consumer products for consumption or customers who are retail or other outlets that resell consumer products to the end consuming and it involve :- Internet Online services Interactive television Wireless network Hand-held devices 4
Consumer market types Primarily there are 4 types of consumer market :- Food and beverages Retail Consumer products Transportation 1. 2. 3. 4.
INSPIRING WORDS !! INSPIRING WORDS !! when you are making a decision about how best to serve your customers, your own experience is often a better guide than a more sophisticated analysis of the market . (Richard branson,2014) 5
Conclusion Conclusion 1) Understand the definition of a consumer market. 2) A consumer market is very diverse and robust system. 3) In consumer market , marketing provides a critical role in educating people. 4) Now the meaning of consumer market and what does it involve. 6
References Introduction to Consumers | Boundless Marketing. (2022). Retrieved 12 April 2022, from https://courses.lumenlearning.com/boundless- marketing/chapter/introduction-to-consumers/ (2022). Retrieved 12 April 2022, from https://study.com/academy/lesson/what- is-consumer-market-definition-example.html Consumer Market Definition | Law Insider. (2022). Retrieved 12 April 2022, from https://www.lawinsider.com/dictionary/consumer-market Team, M. (2022). Consumer Market Meaning, Importance, Types & Example | MBA Skool. Retrieved 12 April 2022, from https://www.mbaskool.com/business- concepts/marketing-and-strategy-terms/12993-consumer-markets.html 7
Thanks Any question ?
