Conducting Online Ethnography for Gathering Insights

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Conduct online ethnography to gather insights from online communities using a relevant online platform. Follow the provided template to collect field notes, focusing on your design problem or the Designing Space Travel brief. Utilize images provided for reference and guidance. Share your work following the instructions provided in the content.


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  1. Online Ethnography Gathering insights from online communities TURN TO: Page 94 Image Attribution: Jalaina buzas, CC BY 2.0, https://www. flickr.com/photos/alaina_marie/4186159031/

  2. Online Ethography Example: Image Attribution: Lorum ipsum dolor

  3. Online Ethnograph PAGE 94 YOU WILL NEED Internet access, pen y In this exercise, you will conduct online ethnography using a relevant online platform. Use the provided template (p.178) to collect your field notes. Focus on your own design problem, or follow the Designing Space Travel brief (p.141). 1 2 3 4 [5-10 mins] [5-10 mins] [30-60 mins] [flexible] Lorum ipsum dolor sit amet Image Attribution: Jalaina buzas, CC BY 2.0, https://www. flickr.com/photos/alaina_marie/4186159031/

  4. Online Ethnograph PAGE 94 YOU WILL NEED Internet access, pen y In this exercise, you will conduct online ethnography using a relevant online platform. Use the provided template (p.178) to collect your field notes. Focus on your own design problem, or follow the Designing Space Travel brief (p.141). 1 2 3 4 [5-10 mins] [5-10 mins] [30-60 mins] [flexible] Lorum ipsum dolor sit amet Image Attribution: Jalaina buzas, CC BY 2.0, https://www. flickr.com/photos/alaina_marie/4186159031/

  5. Online Ethnograph PAGE 94 YOU WILL NEED Internet access, pen y In this exercise, you will conduct online ethnography using a relevant online platform. Use the provided template (p.178) to collect your field notes. Focus on your own design problem, or follow the Designing Space Travel brief (p.141). 1 2 3 4 [5-10 mins] [5-10 mins] [30-60 mins] [flexible] Lorum ipsum dolor sit amet Image Attribution: Jalaina buzas, CC BY 2.0, https://www. flickr.com/photos/alaina_marie/4186159031/

  6. Online Ethnograph PAGE 94 YOU WILL NEED Internet access, pen y In this exercise, you will conduct online ethnography using a relevant online platform. Use the provided template (p.178) to collect your field notes. Focus on your own design problem, or follow the Designing Space Travel brief (p.141). 1 2 3 4 [5-10 mins] [5-10 mins] [30-60 mins] [flexible] Lorum ipsum dolor sit amet Image Attribution: Jalaina buzas, CC BY 2.0, https://www. flickr.com/photos/alaina_marie/4186159031/

  7. Share your work! Upload photos of your work: 1) Go to: add URL here 2) Enter the password: password 3) Upload a photo and caption of your work 4) Wait for moderation 5) View others ideas A note to facilitators: Use this slide to give instructions for post-exercise sharing activities. These could take the form of facilitator-guided discussions, mini-presentations, or digital sharing via existing platforms (e.g. padlet) - as described here. Delete this paragraph when ready.

  8. Design. Think Make. Break. Repeat. This work is licensed under a Creative Commons Attribution- NonCommercial-ShareAlike 4.0 International License. Designed by the authors of Design. Think. Make. Break. Repeat. A Handbook of Methods (BIS Publishers). www.designthinkmakebreakrepeat.com How to use these slides These companion slides for the published book Design Think Make Break Repeat: A Handbook of Methods , support facilitation of the published exercises during workshops, tutorials or other guided design sessions. Slide 1: Title. Introduce the method, using the description from the book. Slide 2: Examples. Use this slide to add your own images/examples of the method in use, or extra information. Slide 3+: Steps. Use one slide for each step of the method, to track timing and progress. The tip boxes can be used to offer extra guidance for specific steps, where needed. Slide 4: Sharing. Results of the exercise are shared and discussed, in an appropriate format. Slide design by: Hamish Henderson, Madeleine Borthwick

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