Comprehensive Analysis of Car Seat Compatibility for Juvenile Products Industry

This presentation delves into the ANP & AHP analysis of car seats to aid a juvenile products manufacturing company in deciding on a compatible brand for their accessory. The discussion covers alternatives such as Evenflo, MaxiCosi, Britax, Safety 1st, Graco, and Chicco. Market share analysis using AHP, car seat model assessment, BOCR, decision network clusters, strategic criteria for brand growth, overall results, sensitivity analysis, and ethical implications are also addressed.

• Car seats
• Compatibility
• Juvenile industry
• Decision analysis
• Market share

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Uploaded on Oct 06, 2024 | 0 Views

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1. ANP & AHP Analysis of Car Seats: As Applicable to Projects in the Juvenile Industry A Presentation by Chris Schock and Christy Kaminski-Strum

2. Project Summary From the perspective of a juvenile products manufacturing company Need to make a decision on which brand for an accessory that will be compatible with that brand of car seat Has implications for future projects (make multiple products that are compatible with a brand/model of car seats

3. Discussion of Alternatives Based on Parents.com analysis of best car seats Evenflo: Serenade MaxiCosi: Mico Britax: Chaperone Safety 1st: onBoard 35 Air Graco: SnugRide 35 Chicco: KeyFit 30

4. Market Share Analysis (AHP)

5. ANP Car Seat Model

6. BOCR

7. Clusters in the Decision Network

8. Strategic Criteria Brand Growth strategy to expand the juvenile product brand over the next several years Financial Growth with the expansion, goal to improve profits Market Share of individual product(s) Partnership Synergy possibility of partnership with other brand

9. Overall Results Additive (Negative) Multiplicative

10. Sensitivity Analysis Risks Opportunities Benefits Costs

11. Ethical Implications Generally, ethics may not directly apply However, safety of brand should be taken into consideration when considering producing one or more products designed to work with other products those products will reflect on the products associated with them (for example, those produced by the juvenile products manufacturer in question). Decisions made by the other company will directly affect the juvenile product manufacturer (recalls, etc.)

12. The End