Communication Effects and Strategies in Media Studies

Dive into the realm of communication studies with a focus on mass media effects, persuasion techniques, persuasive theory application, and research methodologies. Learn how to construct prosocial message campaigns, analyze data for social media appeal, and enhance interpersonal communication skills. Enrich your understanding of relational communication principles and the dynamics of messaging, meaning, and power in relationships.

• Communication Studies
• Mass Media Effects
• Persuasion
• Research Methods
• Interpersonal Communication

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1. The COMM Sampler | COMM 3300: Effects of Mass Media The COMM Sampler | COMM 3300: Effects of Mass Media

2. COMM 3100 How can you change a mind? The COMM Sampler | COMM 3300: Effects of Mass Media THE COMM SAMPLER COMM 3100: PERSUASION

3. Applied Persuasive Theory Applying the Elaboration Likelihood Model to Design The COMM Sampler | COMM 3300: Effects of Mass Media The COMM Sampler | COMM 3300: Effects of Mass Media THE COMM SAMPLER COMM 3100: PERSUASION

4. Build a Prosocial Message Campaign The COMM Sampler | COMM 3300: Effects of Mass Media The COMM Sampler | COMM 3300: Effects of Mass Media THE COMM SAMPLER COMM 3100: PERSUASION

5. COMM 3000Q How do we know what we know? Ever wonder how we get all the information we read in textbooks? The COMM Sampler | COMM 3300: Effects of Mass Media THE COMM SAMPLER COMM 3000Q: RESEARCH METHODS

6. Learn how to strategically ask why? The COMM Sampler | COMM 3300: Effects of Mass Media The COMM Sampler | COMM 3300: Effects of Mass Media THE COMM SAMPLER COMM 3000Q: RESEARCH METHODS

7. Course culminates in a professionally relevant business report Analyze data to make Facebook or Twitter more appealing to college students The COMM Sampler | COMM 3300: Effects of Mass Media The COMM Sampler | COMM 3300: Effects of Mass Media THE COMM SAMPLER COMM 3000Q: RESEARCH METHODS

8. The COMM 3200 Sampler: Interpersonal Communication KARA WINKLER THE COMM SAMPLER COMM 3200: INTERPERSONAL COMMUNICATION

9. Relational Communication Principles Relationships emerge Message Meaning Power Relationships contextualize Intimacy Dynamic Similarity Patterns Task social orientation Sends a variety of messages Formality Social composure Emotional arousal THE COMM SAMPLER COMM 3200: INTERPERSONAL COMMUNICATION

10. Expectancy Violations Theory Predictive expectancies: based what normally occurs in particular context Prescriptive expectancies: based on general rules of appropriateness (Burgoon et al., 1995) Expectancies influenced by: Communicator characteristics Relational characteristics Context THE COMM SAMPLER COMM 3200: INTERPERSONAL COMMUNICATION

11. Uncertainty Inability to predict someone s attitudes and behaviors Self Partner Relationship Uncertainty-Increasing Behaviors (Planalp & Honeycutt, 1984) Competing relationships Unexplained loss of contact or closeness Sexual behavior Deception Change in personality/value Betraying confidences THE COMM SAMPLER COMM 3200: INTERPERSONAL COMMUNICATION

12. Uncertainty Reduction Strategies Passive: unobtrusive observation (Berger, 1979, 1987) Active: mini-experiments to gain information (Berger & Calabrese, 1975) Social environment manipulation ( secret tests ) Asking third parties Interactive: direct contact with target Asking questions Encouraging disclosure Relaxing the target THE COMM SAMPLER COMM 3200: INTERPERSONAL COMMUNICATION

13. Relational Turbulence Theory The transition from casual dating to commitment is turbulent (Solomon & Knobloch, 2001, 2004) Uncertainty peaks when deciding whether to escalate or not Turbulence from trying to navigate level of interdependence: Increase commitment? Goals blocked? THE COMM SAMPLER COMM 3200: INTERPERSONAL COMMUNICATION

14. Discussion Questions How can some uncertainty reduction strategies be harmful to our relationships? Do you see manners in which the secret tests can positively reduce uncertainty or benefit someone in a relationship? Suppose a friend came to you to discuss uncertainty he or she has with his or her sexual relationship. What strategies would you recommend to your friend to help him or her reduce his or her uncertainty? THE COMM SAMPLER COMM 3200: INTERPERSONAL COMMUNICATION

15. COMM 3300: Effects of Mass Media Anne Oeldorf-Hirsch The COMM Sampler | COMM 3300: Effects of Mass Media The COMM Sampler | COMM 3300: Effects of Mass Media THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

16. The COMM Sampler | COMM 3300: Effects of Mass Media The COMM Sampler | COMM 3300: Effects of Mass Media THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

17. The average U.S. adult spends 12+ hours with media per day What does this media exposure do to us? The COMM Sampler | COMM 3300: Effects of Mass Media The COMM Sampler | COMM 3300: Effects of Mass Media THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

18. Media Can: Influence our Mood Mood management theory Our media choices depend on: how we re feeling + how we want to feel The COMM Sampler | COMM 3300: Effects of Mass Media THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

19. Media can: Frighten us for life Emotional reactions to media have strong effects on children 75% have been scared by something they saw in a movie or on TV 33% remember specific scenes they wish they hadn t seen after watching The COMM Sampler | COMM 3300: Effects of Mass Media THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

20. Media can: Perpetuate harmful stereotypes The COMM Sampler | COMM 3300: Effects of Mass Media THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

21. Media can: Make us uncertain of whats normal Sexual uncertainty hypothesis Discrepancies between cultural values & media depictions Greater exposure to media Greater sexual uncertainty vs The COMM Sampler | COMM 3300: Effects of Mass Media THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

22. Media can: Manipulate what we see The algorithm: Calculates what to show in news feed Weighs 100,000+ factors Is top secret The COMM Sampler | COMM 3300: Effects of Mass Media THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

23. Media can: Connect or Disconnect us Perpetual linkage What is the impact of constant technological links with each other? Stronger ties? Alienation? The COMM Sampler | COMM 3300: Effects of Mass Media THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

24. Can Media Be Good for us? Sign up for COMM 3300 and find out The COMM Sampler | COMM 3300: Effects of Mass Media THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

25. Class Format 2/14/18 Lecture: 40 120 students Written reflections about your media experiences Lots of media content! Including your examples (And yes, exams) The COMM Sampler | COMM 3300: Effects of Mass Media THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

26. Topics Covered 2/14/18 How we study media effects History of media effects Time spent with media Media violence Sexual media content Emotional reactions to media Media persuasion News & politics Media stereotypes Digital and mobile technology The COMM Sampler | COMM 3300: Effects of Mass Media THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

27. COMM 3300: Effects of Mass Media Anne Oeldorf-Hirsch ANNEO@UCONN.EDU ARJONA 218 The COMM Sampler | COMM 3300: Effects of Mass Media The COMM Sampler | COMM 3300: Effects of Mass Media THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

28. THANK YOU! FOR ATTENDING THE COMM SAMPLER comm.uconn.edu The COMM Sampler | COMM 3300: Effects of Mass Media The COMM Sampler | COMM 3300: Effects of Mass Media