Challenges and Insights into Web Analytics at Statistics Denmark
Statistics Denmark implemented a new cookie banner in April 2021, impacting web analytics by up to 50%. The organization faces challenges with releases, errors, and delays, while also reporting high usage rates for their content. They seek input on analytics measures and systems used by others.
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Cookie politics and how to keep web analytics Anne Larsen ala@dst.dk Lars Knudsen lak@dst.dk
Cookies and web analytics Statistics Denmark introduced a new cookie banner 12. april 2021 on dst.dk and statbank.dk Only users who have accepted the cookie terms, are registered in our client side web analytics (SiteImprove) This has reduced web analytics by up to 50%
Our questions for you Have you had the same challange? Which measures do you report internally to your organisation? What are good measures (hits, sessions, users something better)? What web analytics systems do you use?
Analytics from DST Internal indicators
Number of Releases Statistics Denmark had 7321 single releases in 2020 (News release, Statbank updates, posts on SoMe and other publications). We pre-announce releases in packages which normally consists of a New release and some Statbank- tables . In 2020 we had 1572 scheduled release-packages, which cover approx. 6000 of the 7321 single releases.
The usage of our content (dst.dk) www.dst.dk had 20. mio. page views in 2020, 8.3 mio. visits from 4.6 mio. users. Most visits concerned Finding statistics (83%)
The usage of our content (Statbank) In 2020 the Statbank delivered 24 mio. datasets. 4.8 mio. from the user interface and 19.4 mio. from the API.
Errors in our releases We registered 90 errors in 2020, which involved 233 single releases. 79 scheduled releases of 1572 was affected.
Delays 22 News releases were delayed in 2020, meaning that they were released later than announced in the release calendar, 30 days earlier. 8 News releases exceeded the maximum production time, specified for the release (of 428 measurable News releases).
