CEO Forum Feedback and Small Voices, Big Dreams Update for 2016
CEO Forum Feedback and Small Voices, Big Dreams Update for 2016 includes insights on amplifying children's voices in countries where ChildFund Alliance operates, highlighting the Safe Schools theme to align with Sustainable Development Goals, and detailing the timeline for launching the survey results. The report aims to increase awareness of ChildFund, provide valuable program insights, and engage in global advocacy efforts through child participation and survey data collection from multiple countries.
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Presentation Transcript
Overview 1. Small Voices, Big Dreams Update 2. ChildFund Alliance and CMC Skill Share Meetings 3. Corporate Alliance Policy 4. Reflection of the value of CMC 5. CMC actions 6. Recommendations
Small Voices, Big Dreams Objectives The objectives of the 2016 SVBD report is to amplify the voices of children in the countries where ChildFund Alliance operates, increasing overall awareness of ChildFund. The survey results enable ChildFund to position as a child focused network with valuable insights that are useful in program direction and implementation, and global advocacy efforts. Finally, SVBD is one of the world's largest child opinion surveys, which includes the responses of approximately 6,000 children annually from more than 40 countries. This year, we are working to increase child participation. Measurement Collective media and social media distribution Number of participants
Small Voices, Big Dreams Theme The theme for 2016 is Safe Schools to align with the Sustainable Development Goals. This will help highlight the varied experience of children at school around the world and the need for safe and protective environments. It also enables ChildFund Alliance to highlight our work. Question development Question theme was reviewed by CMC members/Secretariat and approved at CEO forum in April. DRAFT questions were developed in advance of the April APC/CMC meetings in New York. Input was gathered from advocacy experts Secretariat, program experts APC, communications experts CMC and Data Agency.
Small Voices, Big Dreams Dates/Timeline Small Voices, Big Dreams 2016 will be launched in the week prior to November 20th (Universal Children's Day). This is to ensure maximum exposure with media. November 20th is on a Sunday in 2016, so launching on the actual date will limit our ability to get attention. Key Dates May to July 4 data and case study collection 19 August GfK date house delivers results 22 August data results to CMC members 31 August CMC meeting (by phone) 14 September First draft report shared with CMC for input 30 September Report and media kit distributed to CMC 7 to 11 November CEO Forum Meeting Myanmar 3 October CMC press releases with embargo and media discussions 14 to 20 November Media SVBD 20 November Universal Children s Day
Small Voices, Big Dreams Number of surveys In previous years, we have received data from approximately 44 countries. This year, we have created surveys for 64 countries to reflect the changing reach of the Alliance member organizations. While not all countries will provide data, this is significantly more than in past years. We can assume that we could get 1,000 to 2,000 additional survey responses, but it is difficult to predict at this time.
Small Voices, Big Dreams Budget This year, ChildFund Alliance will be contributing $38,000 USD from member organizations ($3,500 USD each member) + $30,000 USD from ChildFund Alliance budget. This will be used for several purposes: Data review and analysis Website development Report Design and Copywriting Media Relations support Campaign management Social and traditional media relations strategic planning Management Thank you to CCFC who are managing SVBD again in 2016, led by Sandra and Bonar. In 2018 SVBD will be managed by Educo.
Small Voices, Big Dreams Fundraising trials At CMC 2016 global fundraising activities were discussed Members agreed to undertake market trials of linking SVBD to fundraising and program work Members are encouraged to connect program work to SVBD results/media releases and ask members of the public/media to support that work. For example, teacher training programs, school building, scholarships, catalogue items etc We will share results and learnings through CMC Each of our members tailors their press release to their own markets and enabling them to also speak about their program work will allow us to take advantage of our network structure
ChildFund Alliance Meeting CMC representatives participated in reviewing the ChildFund Alliance draft strategic priorities 1. Advocacy and Child Friendly Accountability 2. Disaster Risk Reduction and Emergency Response 3. Membership Engagement and Strengthening This enabled CMC members to fully understand ChildFund Alliance s direction, and to think through how the key priorities are already reflected in members operational plans and how they can also continue to adapt planning to align effectively Members also participated in working sessions: Advocacy at UN, National/Regional levels, Humanitarian and Communications Having marketing and communications expertise contributing to ChildFund Alliance s strategic planning is critical to ensure collective action Commitment to assist the Secretariat in the development of advocacy and communications materials and the new communications function
CMC Skill Share Agenda Innovation was a focus with presentations from: ChildFund International: innovation, new products, public service announcements and price increase process Educo: gifts, child protection kits and corporate relationships ChildFund Australia: digital community sponsorship, brand proposition and Childhood Campaign development ChildFund New Zealand: acquisition innovation, television and emergency donors ChildFund Ireland: community fundraising and media with Camogie Association ChildFund Korea: sponsorship materials and corporate relationships Christian Children s Fund Canada: innovation and ambassador development
CMC Skill Share Agenda continued CMC worked on SVBD 2015 results and 2016 planning CMC also reminded members of the ChildFund Alliance Corporate Relations Policy Discussions around global fundraising were extensive and woven throughout the 2 day meeting Input and learning was undertaken alongside presentations Collective emergency response work was also discussed Members reported that this is the only truly open forum that CMC experts can gather feedback and discussion of actual results, which can then be applied to activities. CMC members give each other solid insight and extend each other by giving advice on how an activity could be improved to increase response rate or coverage
CMC Skill Share Takeaway At each CMC members take ideas and replicate it over the next year in their own markets, using the original activity as a benchmark A good example of this was the CEO Auction New Zealand presented last year that was trialled this year by CCFC, Educo and Australia Educo will copy the price increase model from International and corporate activity from Korea (Hyundai double digit campaign) Ireland will copy sponsorship materials (CIF) from Korea International will copy brand development process model from Australia, sponsorship materials from Korea and investigate implementing the CEO Auction from New Zealand. They have also taken away the wording six words to make you cry from Korea
CMC Skill Share Takeaway continued Australia will copy CSA model from International, sponsorship materials (CIF) from Korea and try to emulate Camogie model from Ireland. They also will weave CCFC s thinking into their own Ambassador program. Korea will look at the Childhood campaign from Australia and incorporate in their filming New Zealand will use information from a range of presentations to focus their regular giving bonding processes and also use ChildFund International s information to assess a price increase Japan will produce a Nepal update, one year on, for all Alliance members CCFC will use the information from brand development work from Australia and incorporate feedback from the SVBD sessions
Corporate Relations Policy Follow up All CMC members are aware of the ChildFund Alliance Corporate Relations Policy CMC will continue to follow with 6 monthly surveys on compliance
Reflections on the value of CMC Ability to spread information effectively throughout the Alliance Strengthening the ChildFund Alliance brand Strengthening Alliance members ability to build stronger marketing activities Building bi-lateral relationships through communications and marketing Best practice and skill development across the membership. Strategically utilising the unique structure of our Alliance Cohesive communications and advocacy campaigns that build ChildFund s reputation and standing All members have access to CMC presentations and key documents through a dropbox
CMC Actions SVBD implementation Develop learning opportunities, trial digital webinar focusing on benchmarking Corporate relations survey Trial program and fundraising links to SVBD and analyse results Assist the Alliance to respond to emergencies and analyse results of emergency campaigns Corporate relations specialists look at potential for global partnerships Support ChildFund Alliance Secretariat in the development of advocacy and communications materials with the new communications role in NYC.
Recommendations 1. Advocacy and Child Friendly Accountability CMC to work closely with the Secretariat to ensure communications and marketing support of this strategic priority CMC to report directly to the Secretariat 2. Disaster Risk Reduction and Emergency Response CMC member to liaise/sit on DRR/ER Committee 3. Membership Engagement and Strengthening CMC meet digitally/over phone to progress activities such as SVBD, benchmarking, emergencies etc CMC meet in a program country 2017 with Secretariat/APC/DRR to continue implementation of the strategic plan and also undertake a CMC Skill Share
