Campaign to Educate on Misclassification Issues

This campaign aims to educate employers, employees, and the general public about misclassification issues to enhance awareness, compliance, and protection of workers' rights. It includes recommendations to expand outreach, develop informational materials, and provide targeted multilingual educational outreach.

• Misclassification
• Awareness
• Compliance
• Workers Rights
• Education

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1. Campaign to Educate on Misclassification Issues Jes s J. Villa, Administrator Wisconsin Dept. of Workforce Development, ERD

2. Overview Recommendations and Goal Overview of current and past outreach Proposal to enhance and expand outreach Timeline and milestones

3. Recommendation #5 Undertake an aggressive campaign to educate employers, employees, independent contractors, and the general public about misclassification issues

4. Recommendation #5 Require the Department of Financial Institutions to include informational materials and resources on worker misclassification with new business registrations. Require DWD to design work site posters that employers must display with information on worker classification laws, requirements, and penalties for non-compliance. Expand DWD's worker classification website to an all-state agency website that explains the common elements of all employee classification tests and lists information on who to contact with questions.

5. Recommendation #5 (contd) Direct agencies to provide more targeted multilingual educational outreach to employers, workers, and allied organizations that serve vulnerable populations. Emphasize in the communications who to contact and the protection of anonymity to help overcome fear of retaliation. Direct OCI to educate insurance professionals on misclassification issues so they can identify potential violations and report them to the appropriate agency. Develop a communication plan that coordinates activities around Labor Day, such as PSAs, conferences, etc. to call attention to the issues of worker misclassification.

6. Goal By Q2 2022, 90 percent of employers and workers will be familiar with employee misclassification definitions, the costs of misclassification to workers and to the state, and where to seek assistance on misclassification issues.

7. Current Outreach Activities Presentations to organized labor groups Presentations to employer groups Friday fundamentals presentations Worker classification website employer focus Radio PSAs (English and Spanish) no longer doing

8. Proposed Steps Research baseline data on public awareness of misclassification issues and set benchmarks Develop informational materials for DFI to provide with new business registration Develop worksite poster and make display mandatory pursuant to administrative rule Expand worker classification web resources to include worker-facing content Develop plan to drive traffic to website from other agency and partner websites

9. Proposed Steps (contd) Develop 2-year outreach activities plan Identify key audience segments for outreach, including vulnerable and multicultural populations Develop key messages and content for different audience segments Develop educational materials for insurance industry on misclassification issues (OCI) Develop curriculum for tech colleges, etc. for workers preparing to enter the workforce

10. Timeline By Oct 31 2020 Identify baseline of public awareness of misclassification issues By Nov 30 2020 Segment audience and identify key messages and content By Dec 31 2020 Develop DFI materials, worksite poster, and website updates By Jan 31 2020 Develop plan for driving traffic to website and 2-year outreach plan, including presentations By June 30 2020 Develop curriculum for schools