California State Games Event Expansion and Funding Strategy
The California State Games have seen significant growth in various sports events over the years, including track, rugby, ice hockey, and figure skating. The addition of new sports, hiring marketing professionals, and implementing hotel booking policies have contributed to the success of the games. The State Tourism Marketing District (SDTMD) has allocated funding to increase participation, improve access to hotels, and enhance marketing efforts for attracting athletes and teams from across the state.
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2014 California State Games Track increased by 45% from last year o By attending meets in NorCal o Added Masters events Rugby more than doubled in size in it s 2nd year o 2013- 336 players o 2014- 798 players Hired an additional Marketing Manager targeting specific sports in Northern & Central California Hired a part-time Social Media Manager to enhance our social media reach and impact
2015 California Winter Games Ice Hockey: February 13-16 Figure Skating: February 28-March 1 Big increase with out of state Ice Hockey teams New ice rink Carlsbad IceTown As of Oct. 31: registered teams in 2013=14; 2014 = 43 teams. Only 5 teams from San Diego One month before the deadline, we are closed at 88 teams. Last year we had 75 teams.
FY 2016 EVENTS 2015 California State Games July 16-19 9,000 athletes 24 Sports 2016 California Winter Games February-March 1,500 athletes 2 Sports
2015 CALIFORNIA STATE GAMES 13,500 est. Hotel room nights 2 New Sports- Baseball Little League qualified teams Pickleball Hotel Blocks Central San Diego North County South County Mandatory Hotel Booking Policy for Team Sports
2016 CALIFORNIA WINTER GAMES 3,000 estimated Hotel Room Nights in Off-Peak Season (February) Ice Hockey (Mandatory Hotel Booking Policy) Figure Skating
SDTMD Funding 2016 Fiscal Year GOAL: To increase participation in the Games events, provide easy access to hotels to athletes, & increase hotel room nights Direct link to TMD Hotels on our Website Increase advertising to Sport Teams across the state with link Printing Promotional materials including posters, postcards, and flyers with link Fund staff to oversee Housing Program Support Marketing Staff Attend coaches meetings around the state Attend events around the state to recruit coaches and athletes Website marketing Partnering with other events and organizations Bonus Incentive for Sport Directors to increase number of athletes in their sport Fund a part-time Social Media Manager Fund 2 Marketing Managers
California State Games TMD Fiscal Year 2016 Generate an estimated 16,500 room nights Housing Revenue of $2.2 million (based on contracted average rate of $138) Requested SDTMD funding = $150,000 Return on Investment = 15 : 1
