CAIP Canada Exam Prep Seminar Overview
CAIP Canada
Exam Prep Seminar:
Seminar Overview
ROBERT A. G. WONG,
CAIP, FCRIC
MAY 2020
This “Exam Prep Seminar”
•
Will
•
Exercise test writing skills
•
Refresh the learning brain cells
•
Help you to understand the CAIP Canada
Competencies
•
Build confidence – strengths & gaps
•
Won’t
•
Guarantee success without your effort
•
Teach you all the competencies materials
Competency Framework.
Code on Market, Opinion & Social
Research and Data Analytics
Click logos to check out resources
@Getty Images
CAIP Canada Examination
•
Testing demonstrated competencies of a
Certified Analytics and Insights
Professional (CAIP)
•
Comprehensive, rigorous & fair exam in
two parts
•
Written in two half days (3.5 hours each)
@Adobe Stock
Keys to Success
•
Preparation
•
Review ICC/ESOMAR Code on Market,
Opinion & Social Research and Data
Analytics
•
Review CRIC Pledge to Canadians
•
Practice with Prep Seminar practice
questions for each of the Lessons
•
Review & practice the development of and
critique of research designs
•
Work with peers, accept peer reviews,
practice
•
Setup
•
Set up computer for your comfort
•
Set clock
•
Statistics formula sheet provided
•
Develop your summary memory notes (build
acronyms to help you remember)
@iStock
Keys to Success
•
Question writing strategy
•
Assess for relevant & irrelevant info
•
Underline key information
•
Determine the competency topic of question
(e.g. sampling, questionnaire design,
quantitative and qualitative methods, ethics
and standards)
•
Jot down points to layout answer
•
Develop conclusive statement then provide
evidence to back up
•
Use bullets or a table to organize answer
•
Match points to the marks
•
Watch your time!!!
•
Don’t over answer
@Adobe Stock
Peek At The Seminar
Research
Manage
ment
Analytics
& Insights
Project
Proposal
&
Critique
Ethics &
Standards
Sampling
Question
naire
Design
Qual
Methods
Exam
•
Self-paced, online, eight lessons with additional practice questions or
cases, linear progression or customize to your needs
•
On set date, live online session to discuss Project Proposals/Critique
with time for questions and answers
Need to Prepare More?
•
Numerous practical training available
•
In-house company training
•
College & University programs
•
MRII offers two streams of online training
leading to qualifying for certification
@Adobe Stock
Peek at Some
Typical
Questions
Exam Question Example 1
•
Hero Eats introduced a new protein snack made from acorns, called
Cornies. You were involved in the preliminary product development
research. It involved 12 online bulletin board focus groups (BBFGs)
across Canada to examine reactions to the name, packaging, taste
and nutritional values. The insights identified a keen interest among
potential consumers about the nutritional properties and rave reviews
about the taste.
•
Now 3 months later, the uptake in sales have been poor. The VP of
Marketing is desperate to change the fortunes of this new product. She
wishes to drive her digital advertising campaign and wishes to post
verbatim written comments and video captures from the BBFGs about
the taste.
•
In addition, she remembered that during the debrief there were
comments by the staff following the discussion that 95% of participants
really liked the product.
•
How would you reply to the VPs requests?
Underline & Identify
Competencies Tested
•
Hero Eats introduced a new protein snack made from acorns,
called Cornies. Your firm was involved in the
preliminary product
development research
.
•
It involved
12 online bulletin board focus groups (BBFGs
) across
Canada to
examine reactions
to the name, packaging, taste and
nutritional values.
•
The insights demonstrated a keen interest among potential
consumers about the nutritional properties and rave reviews about
the taste.
•
Now 3 months later, the uptake in sales have been poor. The VP of
Marketing is
desperate to change the fortunes of this new product
.
•
She wishes to drive her digital advertising campaign and wishes to
post verbatim written comments and video captures from the
BBFGs about the taste.
•
In addition, she remembered that during the debrief there were
comments by the staff following the discussion that
95% of
participants
really liked the product.
•
How would you reply to the VP’s requests?
Context
Methodology
Issues
One question
competencies tested
Results
Underline & Identify
Competencies Tested
•
Hero Eats introduced a new protein snack made from acorns,
called Cornies. Your firm was involved in the
preliminary product
development research
.
•
It involved
12 online bulletin board focus groups (BBFGs
) across
Canada to
examine reactions
to the name, packaging, taste and
nutritional values.
•
The insights identified a keen interest among potential consumers
about the nutritional properties and rave reviews about the taste.
•
Now 3 months later, the uptake in sales have been poor. The VP of
Marketing is
desperate to change the fortunes of this new product
.
•
She wishes to drive her digital advertising campaign and wishes to
post verbatim written comments and video captures from the
BBFGs about the taste.
•
In addition, she remembered that during the debrief there were
comments by the staff following the discussion that
95% of
participants
really liked the product.
•
How would you reply to the VP’s requests? What further research
suggestions might you offer and why?
Product
development
Qual methodology
Issues
One question, two
issues: use of qual
results, standards
& back up
Underline & Identify
Competencies Tested
•
Hero Eats introduced a new protein snack made from acorns,
called Cornies. Your firm was involved in the
preliminary product
development research
.
•
It involved
12 online bulletin board focus groups (BBFGs
) across
Canada to
examine reactions
to the name, packaging, taste and
nutritional values.
•
The insights identified a keen interest among potential consumers
about the nutritional properties and raved reviews about the taste.
•
Now 3 months later, the uptake in sales have been poor. The VP of
Marketing is desperate
to change the fortunes of this new product
.
•
She wishes to drive her digital advertising campaign and wishes to
post verbatim written comments and video captures from the
BBFGs about the taste.
•
In addition, she remembered that during the debrief there were
comments by the staff following the discussion that
95% of
participants
really liked the product.
•
How would you reply to the VP’s requests?
Response:
Competency tested about use of
qual results & code of conduct
Answer Directly:
1.
No, use of respondent videos
cannot be used for marketing
purposes. This is an example of
MUGGING – marketing under
the disguise of research
2.
Qual research is more about
exploring and cannot be
reported in quantitative terms.
Lesson Learned:
Answer competency question and
back up answer
Marks: 2!
Exam Question Example 2
•
OMG health unit contracted your
firm to conduct a study of
alcohol
consumption
among under age
drinkers attending high school.
•
What sort of consent is necessary to
be ethical and meet the
ESOMAR/CRIC standards? Who
should be informed in order to
obtain consent (which might then
be withheld?)
•
Would the social benefits attached
to the study create a special case
for access to students?
@Dreamstime
Exam Question Example 2
•
OMG health unit
contracted your firm to conduct a
study of
alcohol consumption
among
under age drinkers
attending high school.
•
What sort of consent is necessary to be
ethical and meet
the ESOMAR/CRIC standards?
Who should be informed
in order to obtain consent (which might then be
withheld?)
•
Would the social benefits attached to the study create a
special case for access to students?
Context
Competency tested
Exam Question Example 2
•
OMG health unit
contracted your firm to conduct a
study of
alcohol consumption
among
under age
drinkers attending high school.
•
What sort of consent is necessary to be
ethical and
meet the ESOMAR/CRIC standards?
Who should be
informed in order to obtain consent (which might
then be withheld?)
•
Would the social benefits attached to the study
create a special case for access to students?
Research with young
people under 18
Ethics & standards
Exam Question Example 2
•
OMG health unit
contracted your firm to conduct a
study of
alcohol consumption
among
under age
drinkers attending high school.
•
What sort of consent is necessary to be
ethical and
meet the ESOMAR/CRIC standards?
Who should be
informed in order to obtain consent (which might
then be withheld?)
•
Would the social benefits attached to the study
create a special case for access to students?
Response:
Competency tested ethics and
standards with young people
Answer Directly:
1.
Permission must come directly
from the parent/guardian of
the children. Neither the
school’s nor the teachers’
would be enough.
2.
The social benefits would not
over-ride the need to obtain
parental permission because a
child could suffer
psychologically & physically as
a result of the research.
Lesson Learned:
Answer competency question and
back up answer
Marks: 2!
Time To Examine
Competencies
Choose to follow the order of lessons
or pick and choose where your
skills could be refreshed
This CAIP Canada Exam Prep Seminar provides exercises to enhance test writing skills, refresh learning, and understand competencies. It emphasizes building confidence and addressing weaknesses, although success requires effort. The seminar covers the Competency Framework, examination details, keys to success, and strategies for question writing. Participants will review market research codes, engage in project proposals, and practice with peers. The seminar also offers tips for preparation, including clock setup, notes development, and time management.
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Presentation Transcript
CAIP Canada Exam Prep Seminar: Seminar Overview ROBERT A. G. WONG, CAIP, FCRIC MAY 2020
This Exam Prep Seminar Will Exercise test writing skills Refresh the learning brain cells Help you to understand the CAIP Canada Competencies Build confidence strengths & gaps Won t Guarantee success without your effort Teach you all the competencies materials @Getty Images Click logos to check out resources A close up of a logo Description automatically generated A picture containing clock, sign, drawing Description automatically generated Competency Framework. Code on Market, Opinion & Social Research and Data Analytics
CAIP Canada Examination Testing demonstrated competencies of a Certified Analytics and Insights Professional (CAIP) Comprehensive, rigorous & fair exam in two parts Written in two half days (3.5 hours each) Part 1: Short Answer Exam Testing centres Computer with exam software About 20-30 questions 70% pass threshold Part 2: Project Proposal/Critique Application of research design Develop or critique project proposal 70% pass threshold @Adobe Stock
Keys to Success Preparation Review ICC/ESOMAR Code on Market, Opinion & Social Research and Data Analytics Review CRIC Pledge to Canadians Practice with Prep Seminar practice questions for each of the Lessons Review & practice the development of and critique of research designs Work with peers, accept peer reviews, practice Setup Set up computer for your comfort Set clock Statistics formula sheet provided Develop your summary memory notes (build acronyms to help you remember) @iStock
Keys to Success Question writing strategy Assess for relevant & irrelevant info Underline key information Determine the competency topic of question (e.g. sampling, questionnaire design, quantitative and qualitative methods, ethics and standards) Jot down points to layout answer Develop conclusive statement then provide evidence to back up Use bullets or a table to organize answer Match points to the marks Watch your time!!! Don t over answer @Adobe Stock
Peek At The Seminar Self-paced, online, eight lessons with additional practice questions or cases, linear progression or customize to your needs On set date, live online session to discuss Project Proposals/Critique with time for questions and answers Question naire Design Analytics & Insights Quant Methods Project Proposal & Critique Research Manage ment Research Designs Exam Ethics & Standards Qual Methods Sampling
Need to Prepare More? Numerous practical training available In-house company training College & University programs MRII offers two streams of online training leading to qualifying for certification A picture containing drawing Description automatically generated @Adobe Stock A close up of a sign A picture containing drawing Description automatically generated Description automatically generated
Peek at Some Typical Questions
Exam Question Example 1 Hero Eats introduced a new protein snack made from acorns, called Cornies. You were involved in the preliminary product development research. It involved 12 online bulletin board focus groups (BBFGs) across Canada to examine reactions to the name, packaging, taste and nutritional values. The insights identified a keen interest among potential consumers about the nutritional properties and rave reviews about the taste. Now 3 months later, the uptake in sales have been poor. The VP of Marketing is desperate to change the fortunes of this new product. She wishes to drive her digital advertising campaign and wishes to post verbatim written comments and video captures from the BBFGs about the taste. In addition, she remembered that during the debrief there were comments by the staff following the discussion that 95% of participants really liked the product. How would you reply to the VPs requests?
Underline & Identify Competencies Tested Hero Eats introduced a new protein snack made from acorns, called Cornies. Your firm was involved in the preliminary product development research. It involved 12 online bulletin board focus groups (BBFGs) across Canada to examine reactions to the name, packaging, taste and nutritional values. The insights demonstrated a keen interest among potential consumers about the nutritional properties and rave reviews about the taste. Now 3 months later, the uptake in sales have been poor. The VP of Marketing is desperate to change the fortunes of this new product. She wishes to drive her digital advertising campaign and wishes to post verbatim written comments and video captures from the BBFGs about the taste. In addition, she remembered that during the debrief there were comments by the staff following the discussion that 95% of participants really liked the product. How would you reply to the VP s requests? One question competencies tested Context Methodology Results Issues
Underline & Identify Competencies Tested Hero Eats introduced a new protein snack made from acorns, called Cornies. Your firm was involved in the preliminary product development research. It involved 12 online bulletin board focus groups (BBFGs) across Canada to examine reactions to the name, packaging, taste and nutritional values. The insights identified a keen interest among potential consumers about the nutritional properties and rave reviews about the taste. Now 3 months later, the uptake in sales have been poor. The VP of Marketing is desperate to change the fortunes of this new product. She wishes to drive her digital advertising campaign and wishes to post verbatim written comments and video captures from the BBFGs about the taste. In addition, she remembered that during the debrief there were comments by the staff following the discussion that 95% of participants really liked the product. How would you reply to the VP s requests? What further research suggestions might you offer and why? issues: use of qual results, standards & back up Product development Qual methodology Issues One question, two
Underline & Identify Competencies Tested Hero Eats introduced a new protein snack made from acorns, called Cornies. Your firm was involved in the preliminary product development research. It involved 12 online bulletin board focus groups (BBFGs) across Canada to examine reactions to the name, packaging, taste and nutritional values. The insights identified a keen interest among potential consumers about the nutritional properties and raved reviews about the taste. Now 3 months later, the uptake in sales have been poor. The VP of Marketing is desperate to change the fortunes of this new product. She wishes to drive her digital advertising campaign and wishes to post verbatim written comments and video captures from the BBFGs about the taste. In addition, she remembered that during the debrief there were comments by the staff following the discussion that 95% of participants really liked the product. How would you reply to the VP s requests? Answer competency question and back up answer Marks: 2! Response: Competency tested about use of qual results & code of conduct Answer Directly: 1. No, use of respondent videos cannot be used for marketing purposes. This is an example of MUGGING marketing under the disguise of research 2. Qual research is more about exploring and cannot be reported in quantitative terms. Lesson Learned:
Exam Question Example 2 OMG health unit contracted your firm to conduct a study of alcohol consumption among under age drinkers attending high school. What sort of consent is necessary to be ethical and meet the ESOMAR/CRIC standards? Who should be informed in order to obtain consent (which might then be withheld?) Would the social benefits attached to the study create a special case for access to students? @Dreamstime
Exam Question Example 2 OMG health unit contracted your firm to conduct a study of alcohol consumption among under age drinkers attending high school. Context What sort of consent is necessary to be ethical and meet the ESOMAR/CRIC standards? Who should be informed in order to obtain consent (which might then be withheld?) Would the social benefits attached to the study create a special case for access to students? Competency tested
Exam Question Example 2 OMG health unit contracted your firm to conduct a study of alcohol consumption among under age drinkers attending high school. Research with young people under 18 What sort of consent is necessary to be ethical and meet the ESOMAR/CRIC standards? Who should be informed in order to obtain consent (which might then be withheld?) Would the social benefits attached to the study create a special case for access to students? Ethics & standards
Exam Question Example 2 OMG health unit contracted your firm to conduct a study of alcohol consumption among under age drinkers attending high school. Response: Competency tested ethics and standards with young people Answer Directly: 1. Permission must come directly from the parent/guardian of the children. Neither the school s nor the teachers would be enough. 2. The social benefits would not over-ride the need to obtain parental permission because a child could suffer psychologically & physically as a result of the research. What sort of consent is necessary to be ethical and meet the ESOMAR/CRIC standards? Who should be informed in order to obtain consent (which might then be withheld?) Would the social benefits attached to the study create a special case for access to students? Lesson Learned: Answer competency question and back up answer Marks: 2!
Time To Examine Competencies Choose to follow the order of lessons or pick and choose where your skills could be refreshed
