Brand Strategy Management and Retailing with Duane Weaver
This module covers brand strategy management, retailing, and wholesaling with a focus on appeals exercises, inventory management, presentation skills, and term test reviews. It includes individual readiness assessment tests and outlines for various review sessions at specific times throughout the day, providing a comprehensive learning experience in the field of marketing.
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MARKETING 160 MODULE 7 BRAND STRATEGY MANAGEMENT AND RETAILING & WHOLESALING With Duane Weaver
MODULE 7 BRAND STRATEGY MANAGEMENT AND RETAILING & WHOLESALING iRAT tRAT Write Appeals Team Exercise 1 BRANDING Team Exercise 2 INVENTORY MANAGEMENT stock calculations BREAK Exercise 3 Presentation Skills REVIEW FOR TERM TEST REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
I-RAT You will have 8 minutes to complete the 10 question individual Readiness Assessment Test REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
I-RAT 8:00 REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
I-RAT 7:00 REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
I-RAT 6:00 REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
I-RAT 5:00 REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
I-RAT 4:00 REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
I-RAT 3:00 REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
I-RAT 2:00 REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
I-RAT 1:30 REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
I-RAT 1:00 REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
I-RAT 0:30 REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
I-RAT TIME IS UP! REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
T-RAT TEAM READINESS ASSURANCE TEST YOU WILL HAVE 8 MINUTES REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
DECREMENTAL SCORING OF TEAM RAT Remember time is limited! Right answer on: 1st try 2nd try 3rd try 4th or 5th try = 10 points = 5 points = 2 points = 0 points Don t find the correct answer on the first try? Keep discussing and scratching to earn partial credit REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
T-RAT 8:00 REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
T-RAT 7:00 REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
T-RAT 6:00 REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
T-RAT 5:00 REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
T-RAT 4:00 REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
T-RAT 3:00 REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
I-RAT 2:00 REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
T-RAT 1:30 REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
T-RAT 1:00 REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
T-RAT 0:30 REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
T-RAT TIME IS UP! REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
SCORING YOUR TEAM RAT Right answer on first try = 10 points Right answer on second try = 5 points Right answer on third try = 2 points Right answer on fourth or fifth try = 0 points REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
KEEPING TRACK Please enter tRAT scores on the sheet provided in your team folder REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
HOW DID YOUR TEAM DO? TEAM SCORES? REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
10 MINUTES Appeals Process You can appeal AS A TEAM any questions that you believe were misleading, unfair, or inaccurate. OPEN BOOK Appeal must be IN WRITING (see appeals forms in your folder) Include reasons and CITE EVIDENCE from the text to support your argument OR If your appeal is based on misleading language in the question, you must include ALTERNATE QUESTION WORDING. REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
MODULE SEVEN EXERCISE 1: BRANDING EXERCISE 1: BRANDING (see the details in your team folder) After reviewng the handout Top 10 Branding Examples Kiling It and What You Can Learn From select the BEST BRAND LOGO you feel best represents its Brand BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE you have 10 minutes REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
10:00 BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
9:00 BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE
8:00 BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
7:00 BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
6:00 BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
5:00 BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
4:00 BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
3:00 BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
2:00 BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
1:30 BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
1:00 BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
0:30 BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
TIME IS UP! REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
EXERCISE 1 BRANDING LET s REVEALOUR LOGOS on 3, 2, 1 . REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
MODULE SEVEN EXERCISE 2: STOCK INVENTORY - CALCULATIONS COMPLETE TEAM ACTIVITY: Stock Inventory Calculations 1. Follow the guidelines provided in your team folder for Exercise Two. 2. Part One: Select the BEST answer from those provided (A, B, C, D, E). Be Prepared to reveal in 5 minutes. 3. REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
5:00 Part One: Select the BEST answer from those provided (A, B, C, D, E). REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
4:00 Part One: Select the BEST answer from those provided (A, B, C, D, E). REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
3:00 Part One: Select the BEST answer from those provided (A, B, C, D, E). REVIEW OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
