Benefits of Global Enterprise and Online B2B Marketing
Explore the advantages of being a global enterprise and the impact of online B2B marketing on business growth. Learn about the benefits of globalization, reaching a broader audience through online platforms, and leveraging social media for effective marketing strategies.
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Presentation Transcript
Libyan International Medical University Faculty of Business Administration Benefits of Globalization Benefits of Globalization and Effective Online B2B and Effective Online B2B Marketing Marketing N A M E : R A N A A L B R A K E Y S T U D E N T I D : 3 8 2 6
Table of contents Objectives Introduction What are global enterprises Benefits of global enterprises What is B2B marketing The impact of internet on marketing How does social media affect marketing Conclusion References 2
Discuss the benefits of becoming a global enterprise Objectives Describe the influence of online platforms and social media on B2B marketing 3
One of the most important functions in any business is to reach and satisfy as many people as possible and that's what globalization and online marketing give us the ability to do. Introduction 4
Global enterprises are companies that operate all around the world. What are global enterprises? 5
Benefits of being a global enterprise: Export opportunities for small businesses. Finding successful foreign partnership. Attract large business customers. Diversification. 6
It's basically businesses selling to other businesses or businesses buying from other businesses and this can be done in many different ways. What is B2B marketing? 7
Marketers can find better results and revenues when they use online marketing, it gives them the ability to reach as many people as possible. In that case businesses that operate over the internet are not limited by physical limitation. The impact of internet on marketing 8
B2B marketers have a great deal of capability to design their campaigns based on their understanding of social media usage, brands must design their products in a way that makes consumers recognize them for their performance, and social media gives the brands the ability to discreetly deliver marketing messages to their prospects. How does social media affect B2B marketing? 9
Becoming a global enterprise and operating over the internet create the opportunity to improve your prospects of success, It gives you the ability to tap into a massive potential customer base and still maintain low cost of goods and services. Conclusion 10
Harness, J. (2021, November 20). Effects of globalization on Human Resource Management. Bizfluent. Retrieved April 20, 2022, from https://bizfluent.com/info-8568053-effects- globalization-human-resource-management.html 26 Nov 2014 / by Andy Dickens / in B2B Telemarketing, & Andy DickensAndy Dickens is a veteran of IT Sales. (2016, January 26). The impact of social media on B2B marketing - VSL. The Impact of Social Media on B2B Marketing - VSL. Retrieved April 20, 2022, from https://www.virtual-sales.com/impact-social- media-b2b-marketing/ References 11
T H A N K Y O U 12
