Behavior change
Behavior change
Theories of Behavior Change
PowerPoint 2
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Lecture One
Concepts and Theories of
Behavioral Change
Lecture Outline
•
Behavior Change Theories
•
Why Theories and Models in One Health?
•
Application of Theories in Behavior Change
•
PRECEDE-PROCEED (Green and Kreuter)
•
Social-Ecological Model for Evaluation of Spheres of Influence
•
Behavior Concepts at Individual Level
•
Behavior Concepts at Community Level
•
Using Theory to Plan Multilevel Interventions
Behavior Change Theories
•
A theory is a set of concepts, definitions, and propositions used for systematic view of
events or situations
•
Theories allow explanation of events or situations
•
Different theories work in different situations but combinations of theories are often most
effective
•
The most prevalent theories exist for behavior change
1.
Learning theories
2.
Social Cognitive Theory
3.
Theories of Reasoned Action and Planned Behaviour
4.
Trans-theoretical Model
5.
Health Action Process Approach
Why Theories and Models in One Health?
•
Builds clarity in understanding targeted health behavior and
environmental context.
•
Directs program planning - why, what and how?
•
Directs evaluation as integral part
•
Explanatory Theory = Theory of the Problem (Health Belief Model, the
Theory of Planned Behavior, Precaution Adoption Process Model)
•
Change Theory = Theory of Action (Ex: Community Organization,
Diffusion of Innovations)
Application of Theories in Behavior Change
PRECEDE-PROCEED (Green and Kreuter)
Behavior Concepts at Individual AND
Intrapersonal Level
1
) Behavior is mediated by cognitions; that is, what people know
and think affects how they act.
2) Knowledge is necessary for, but not sufficient to produce, most
behavior changes.
3) Perceptions, motivations, skills, and the social environment are
key influences on behavior.
The Florida Department of Health leverages data from the Agency for Health Care Administration to enhance public health initiatives. Through a Memorandum of Understanding since 2009, AHCA and DOH exchange data on hospital discharges, births, deaths, and fetal deaths. The data is used for various public health projects, including surveillance, quality improvement in maternal and infant health care, environmental health tracking, and more. The partnership aims to improve health outcomes and decision-making in Florida.
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Presentation Transcript
Behavior change Theories of Behavior Change PowerPoint 2
Lecture One Concepts and Theories of Behavioral Change
Lecture Outline Behavior Change Theories Why Theories and Models in One Health? Application of Theories in Behavior Change PRECEDE-PROCEED (Green and Kreuter) Social-Ecological Model for Evaluation of Spheres of Influence Behavior Concepts at Individual Level Behavior Concepts at Community Level Using Theory to Plan Multilevel Interventions
Behavior Change Theories A theory is a set of concepts, definitions, and propositions used for systematic view of events or situations Theories allow explanation of events or situations Different theories work in different situations but combinations of theories are often most effective The most prevalent theories exist for behavior change 1. Learning theories 2. Social Cognitive Theory 3. Theories of Reasoned Action and Planned Behaviour 4. Trans-theoretical Model 5. Health Action Process Approach
Why Theories and Models in One Health? Builds clarity in understanding targeted health behavior and environmental context. Directs program planning - why, what and how? Directs evaluation as integral part Explanatory Theory = Theory of the Problem (Health Belief Model, the Theory of Planned Behavior, Precaution Adoption Process Model) Change Theory = Theory of Action (Ex: Community Organization, Diffusion of Innovations)
Behavior Concepts at Individual AND Intrapersonal Level 1) Behavior is mediated by cognitions; that is, what people know and think affects how they act. 2) Knowledge is necessary for, but not sufficient to produce, most behavior changes. 3) Perceptions, motivations, skills, and the social environment are key influences on behavior.
