Analysis of Trump's First 100 Days News Coverage
Explore the news coverage of Trump's first 100 days in office, focusing on who dominates the narrative, the key topics covered, tone of coverage, and how it varied by news outlets and over time. Data from Media Tenor spanning Jan 20 to Apr 29, 2017, reveals insights on talking time allocation, coverage topics in the US and Europe, tone comparison with other presidents, and weekly tone variations in news. Visual representations and percentages offer a comprehensive look at the media landscape during this crucial period.
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News coverage of Trump s first 100 days
figure 1. Who Does the Talking When Trump Is the Story? percentage of TV talking time when Trump is topic of story FBI 1% Protesters 3% Other 10% Democrats 6% Republicans 4% Administration officials 11% Trump 65% Source: Media Tenor, Jan 20-Apr 29, 2017. Excludes statements of news anchors and reporters. Other category includes, for example, experts, pundits, group spokespersons, and citizens.
figure 2. Topics of Trumps U.S. Coverage percentage of news coverage Fitness for office 3% Economy 4% Other 9% Personal background 5% Immigration 17% Personnel 6% Russia & Election 6% Other foreign/defense 17% Health Care 12% Terrorist threat 9% Int'l trade 4% Other domestic 8% Source: Media Tenor, Jan 20-Apr 29, 2017
figure 3. Topics of Trumps European Coverage percentage of news coverage Fitness for office 6% Economy 11% Immigration 13% Personnel 9% Election Fraud 1% Health Care 3% Other 12% Personal background 2% Other Terrorism 5% foreign/defense 21% Int'l trade 12% Other domestic 5% Source: Media Tenor, Jan 20-Apr 29, 2017
figure 4. Tone of Presidents News Coverage during First 100 Days tone of candidates coverage negative positive Trump 80 20 Obama 41 59 G.W. Bush 57 43 Clinton 60 40 Sources: Stephen J. Farnsworth and S. Robert Lichter, The Mediated President (2006), p. 37 for Clinton and Bush; Center for Media & Public Affairs, for Obama; Media Tenor, for Trump. Percentages exclude news reports that were neutral in tone, which accounted for about a third of the reports.
figure 5.Weekly Tone of Trumps Coverage tone of news coverage (percentage of statements with positive or negative tone) negative positive 90 88 88 86 85 85 85 83 82 80 78 76 74 72 70 30 28 26 24 22 20 18 17 15 15 15 14 12 12 10 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Week of presidency Source: Media Tenor. Sunday through Saturday were the coding period for each week. Percentages exclude news reports that were neutral in tone, which accounted for about a third of the reports.
figure 6.Tone of Trumps Coverage by News Outlet tone of news coverage (percentage of news reports about fitness for office with positive or negative tone) negative positive US News Outlets CNN 93 7 NBC 93 7 CBS 91 9 NYTimes 87 13 WashPost 83 17 WSJ 70 30 Fox 52 48 European News Outlets ARD 98 2 FT 84 16 BBC 74 26 Source: Media Tenor, Jan 20-Apr 29, 2017. Percentages excludes news reports that were neutral in tone, which accounted for about a third of the reports.
figure7. Tone of Trumps U.S. Coverage by Topic tone of news coverage (percentage of statements with positive or negative tone) negative positive Immigration 96 4 Health Care 87 13 Russia & the election 87 13 Int'l trade 84 16 Personal background 82 18 Other foreign/defense 82 18 Personnel 82 18 Fitness for office 81 19 Terrorist threat 70 30 Other domestic 72 28 Economy 54 46 All other topics 82 18 Source: Media Tenor, Jan 20-Apr 29, 2017. Percentages exclude news reports that were neutral in tone, which accounted for about a third of the reports.
figure 8. Tone of Trumps Coverage on Fox News tone of news coverage (percentage of news reports with negative tone) Fox Other outlets 81 Immigration 97 78 Health Care 92 72 Personnel 86 60 Russia & the election 92 43 Economy 56 33 Fitness for office 85 20 Int'l trade 88 19 Terrorist threat 75 Source: Media Tenor, Jan 20-Apr 29, 2017. Percentages exclude news reports that were neutral in tone, which accounted for about a third of the reports.
Figure 9.Trumps Fitness for Office Coverage by Outlet tone of news coverage (percentage of statements about Trump s fitness for office with positive or negative tone) negative positive WashPost 96 4 NYTimes 87 13 CNN 82 18 NBC 80 20 Fox 33 67 Source: Media Tenor. CBS, Financial Times, and BBC not included because they had too few stories on Trump s fitness for office to calculate reliable percentages. Percentages exclude news reports that were neutral in tone, which accounted for about a third of the reports.
Figure 10. Tone of Coverage on Cruise Missile Attack on Syrian tone of news coverage (percentage of statements about with positive or negative tone) negative positive Fox 20 80 all other outlets 21 79 Source: Media Tenor, April 7-13, 2017. Percentages excludes news reports that were neutral in tone, which accounted for about a third of the reports.
