Advanced Marketing Management for Engineering Professionals
Enhance your marketing skills as an engineering manager with this course focusing on marketing strategies, brand recognition, SWOT analysis, and customer relations. Suitable for engineering students, professionals, and entrepreneurs.
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1. General information about course 1. General information about course Title: Marketing Management for Engineering Managers Professor: MSc Kristina Antik-Georgievski Institution: IECE Mail: angelina@iege.edu.mk Agreement number 2018 3234 / 001 001 Project reference number 598719-EPP-1-2018-1-MK-EPPKA2-CBHE-JP
2. Description of the course 2. Description of the course The course is intended to provide learners with advanced knowledge on use of marketing management tools and methods. During the course participants will explore the benefits of marketing, different types of marketing and marketing management concepts. The participants will be able to develop their marketing management skills, by analysing complex marketing challenges, choosing examples relevant to them (their own organisations or close organisations in their industry). The focus will be on current marketing management activities, as well as preparation for future, by discussing about markeing in the 21 century, options for innovation through marketing, PR and building and managing customer capital. The course is intended for all engineering managers. Agreement number 2018 3234 / 001 001 Project reference number 598719-EPP-1-2018-1-MK-EPPKA2-CBHE-JP
3. Target group and prerequisites 3. Target group and prerequisites Target group/Learners profile Engineering students Engineering professionals Engineering managers Entrepreneurs Prerequisites (required pre-knowledge and experiences) Connected with the course of Entrepreneurship Agreement number 2018 3234 / 001 001 Project reference number 598719-EPP-1-2018-1-MK-EPPKA2-CBHE-JP
4. Learning outcomes 4. Learning outcomes Establish effective marketing strategy Recognise sustainable brands Use core marketing concepts to evaluate marketing scenarios Analyse and assess complex marketing challenges Develop an integrated marketing plan and concept (SWOT, market research) working in teams Develop a comprehensive marketing analysis Establish marketing public relation strategy Understand customer capital in the organization, gather data, adapt some process/products, tools, techniques that are relevant, indicators related to measurement and following customer capita. Agreement number 2018 3234 / 001 001 Project reference number 598719-EPP-1-2018-1-MK-EPPKA2-CBHE-JP
5. Training and learning methods 5. Training and learning methods E-learning: article, video, ppt, forum, self-assessment; Group work: presentation, discussions, questions & answers, case- work; Individual work: reflection writing assessments, paper assignments. Agreement number 2018 3234 / 001 001 Project reference number 598719-EPP-1-2018-1-MK-EPPKA2-CBHE-JP
