Access and Participation of Women and Girls in Media and Technologies

Participation in and access of
 
women and
girls to the media, and information and
communications technologies
Elke Ferner
Parliamentary State Secretary
German 
Federal Ministry for Family Affairs, Senior Citizens,
Women and Youth
1.
The gender digital gap
2.
The initiative #eSkills4Girls within the framework of the
German G20 Presidency
3.
Women in culture and in the media
4.
Measures against digital violence
 
 
Discover Football
Outline
2
3
Gender digital gap – worldwide
4
Gender digital gap– Germany
 
NON-WEB USERS
'I can live quite
well without the
Internet.'
 
MINIMAL WEB USERS
'Online shopping and
online
payment  is something
I never do.'
 
4
5
 
%
 
6
4
 
%
 
5
9
 
%
 
7
1
 
%
 
THIS STATEMENT
APPLIES
'I know how to instal
devices like printers
or scanners.'
5
Gender digital divide under
the German G20 Presidency
 
Digital inclusion of women as a new
theme on the international agenda
 
Making female role models from
the digital sector clearly
 
visible
 
Online platform to share
knowledge
6
Women in culture and in media
 
Key 
positions
 in the
film
 industry
 
Women
 
Men
 
Mixed Teams
 
7
Women in culture and in the media
Allocation of Funding
Example:
German Federal
Film Fund 2016
 
Women
 
Men
8
Women in culture and in media
comparison:
vocational training &
professional activity
 
example:
film script
 
trained experts
 
trained experts
 
48 %
 
23%
 
52 %
 
60 %
 
Women
 
Men
 
working
persons
 
working persons
9
Women in culture and in media
10
Measures against digital violence
 
Cyber violence =
violence against women in the real world
continued in the virtual world
11
DISCOVER FOOTBALL
With Women‘s Football for Women‘s Rights - Worldwide
24%
7%
Why Gender Equality in Sports Coverage Matters
l
mainstreaming
 pictures and
stories about women in sports
l
creating 
counter narratives 
and
challenging stereotypes
l
gaining more 
popularity 
for sports
practiced by women
l
motivating
 more women and girls
to do sports
l
claiming sport as a 
space for
women and girls
The DISCOVER FOOTBALL Approach:
Football as a Special Tool
Towards Gender Just Sports Media
l
Educating, empowering and
connecting female sports journalists,
sportspersons and media people
l
Media partnerships with German
media outlets
l
Developing strategies to
advance female journalists in
sports media
improve the quality of coverage
of women in sports
Building a
G
l
o
b
a
l
 
A
l
l
i
a
n
c
e
a
g
a
i
n
s
t
 
S
e
x
i
s
m
i
n
 
S
p
o
r
t
s
 
M
e
d
i
a
Thank you for your attention!
Elke Ferner
Parliamentary State Secretary
German Federal Ministry for Family Affairs, Senior Citizens,
Women and Youth
Esther Franke
Organization Developer, www.discoverfootball.de
Facebook: Discover Football @DiscovFootball
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This content delves into the gender digital gap globally and in Germany, initiatives like #eSkills4Girls, women in media and cultural sectors, and measures against digital violence. It highlights the importance of digital inclusion and visibility of female role models.

  • Women empowerment
  • Gender equality
  • Digital inclusion
  • Media representation
  • Technology access

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  1. Participation in and access of women and girls to the media, and information and communications technologies Elke Ferner Parliamentary State Secretary German Federal Ministry for Family Affairs, Senior Citizens, Women and Youth

  2. Outline 1. The gender digital gap 2. The initiative #eSkills4Girls within the framework of the German G20 Presidency 3. Women in culture and in the media 4. Measures against digital violence Discover Football 2

  3. Gender digital gap worldwide 3

  4. Gender digital gap Germany NON-WEB USERS MINIMAL WEB USERS THIS STATEMENT APPLIES 'I can live quite well without the Internet.' 'Online shopping and online payment is something I never do.' 'I know how to instal devices like printers or scanners.' 45 % 59 % 64 % 71 % 4

  5. Gender digital divide under the German G20 Presidency Digital inclusion of women as a new theme on the international agenda Making female role models from the digital sector clearly visible Online platform to share knowledge 5

  6. Women in culture and in media 5.00% Key positions in the film industry 4.00% 91.00% Women Men Mixed Teams 6

  7. Women in culture and in the media Allocation of Funding 17.70% Example: German Federal Film Fund 2016 82.30% Women Men 7

  8. Women in culture and in media trained experts 48 % comparison: vocational training & professional activity working persons 23% example: film script trained experts 52 % working persons 60 % Women Men 8

  9. Women in culture and in media 9

  10. Measures against digital violence Cyber violence = violence against women in the real world continued in the virtual world 10

  11. DISCOVER FOOTBALL With Women s Football for Women s Rights - Worldwide 11

  12. Reactions on Twitter to Claudia Neumann commentating the game Italy against Sweden at the UEFA men s Euros 2016 in the German TV: Why is a women commentating the game? I ll get cancer in my ears. With a woman commentating I will fall asleep! What a bad idea!

  13. Reactions on Twitter to Claudia Neumann commentating the game Italy against Sweden at the UEFA men s Euros 2016 in the German TV: Why is a women commentating the game? I ll get cancer in my ears. 24% 7% With a woman commentating I will fall asleep! What a bad idea!

  14. Why Gender Equality in Sports Coverage Matters l mainstreaming pictures and stories about women in sports l creating counter narratives and challenging stereotypes l gaining more popularity for sports practiced by women l motivating more women and girls to do sports l claiming sport as a space for women and girls

  15. The DISCOVER FOOTBALL Approach: Football as a Special Tool Building a global network Festivals, conferences, seminars on football, sports & gender equality Working on strategies, policies and advocacy campaigns Linking experiences in sports to broader structures in society Empowerment through recognition and visibility as experts

  16. Towards Gender Just Sports Media l Developing strategies to advance female journalists in sports media improve the quality of coverage of women in sports l Educating, empowering and connecting female sports journalists, sportspersons and media people l Media partnerships with German media outlets Building a Global Alliance against Sexism in Sports Media

  17. Thank you for your attention! Elke Ferner Parliamentary State Secretary German Federal Ministry for Family Affairs, Senior Citizens, Women and Youth Esther Franke Organization Developer, www.discoverfootball.de Facebook: Discover Football @DiscovFootball

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