Importance of public relations in building good relations with an organization's various publics and achieving specific objectives through planned communication. Explore the need for PR, corporate advertising, types of corporate advertising, PR tools, and sales promotion techniques.

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The International Medical Corps (IMC) introduces a new guide and tool for Research, Data Quality Assessments (RDQA) to enhance data quality practices in humanitarian settings. Led by IMC's M&E Unit, the comprehensive tool provides step-by-step instructions for assessing and scoring data quality, add

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Comprehensive guide on how to import various files to a Komatsu IMC dozer, including important information on file formats, steps to follow for copying and selecting files, loading TIN files, setting surfaces, and more. Learn how to efficiently manage project files and add new surface files to enhan

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Join the IMC Club Meeting focused on enhancing safety and proficiency through engaging discussions on topics like VCOA, diverse departures, and obstacle departure procedures. Learn about surveying airport guidelines, diverse departure definitions, and diverse procedure implementations. Explore conce

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The IMC Meeting 2021 highlighted the appointment of Surendran Muniandy as the Regional Chairperson for South East Asia, the brand identity project, and the 2022 work plan for engaging the Next Generation within CILT. The initiatives include a global mentoring programme, exploring opportunities in Eu

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Explore the world of advertising and sales promotion through various communication models, including the importance of Integrated Marketing Communications (IMC) for consistent messaging. Learn about the process from source encoding to receiver decoding, and the role of mediums in reaching target aud

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Integrated Marketing Communications (IMC) is crucial in today's dynamic marketing landscape, where companies blend various promotion tools to communicate customer value effectively. This strategy involves coordinating multiple communication channels to deliver a clear, consistent, and compelling mes

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This content discusses best practices in Cost-Benefit Analysis (CBA) assessment along with strategies for evaluating individual students in a group project class. It covers topics such as analyzing IMC strategies, developing IMC plans, assessing communication effectiveness, and using evaluation rubr

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