Building a Strong Brand Strategy for ChildFund
Understanding the key attributes of successful brands like distinctiveness, trust, pervasiveness, relevance, and consistency is crucial for ChildFund to enhance its brand image. Focusing on sponsor retention, fundraising, advocacy, and awareness can help prioritize organizational goals. Being true t
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Strategic Plan FY 2022-2025: Addressing Emerging Threats to Children's Online Safety
ChildFund approved a Strategic Plan focusing on addressing emerging threats to children's online safety, with initiatives like developing EVAC campaigns. The plan involves a Core Team, including experts, to guide the campaign rollout. Online safety concerns are highlighted, emphasizing the need for
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Insights on Localisation Trends in ChildFund Alliance
Research findings on localisation trends in ChildFund Alliance reveal a strong desire for transformative localisation, with recommendations for utilising the Seven Dimensions of Localisation. Significant macro trends, operational models, and the impact of COVID-19 are discussed, along with recommend
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ChildFund's Pathways Portfolio for Scaling Impact on Children's Well-being
ChildFund aims to scale its impact on children by adding new methods, evolving international development roles, and strengthening core programs. The organization's roadmap includes structured experimentation in high-potential business models, advocacy, digital strategies, and program expansion, all
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Investing in Children: Agenda 2030 and Child Rights Advocacy
The year 2019 marked significant milestones for child rights advocacy with the launch of the Child Rights Now Flagship Report and the 30th Anniversary of the UN Convention on the Rights of the Child. Organizations like ChildFund Alliance, Plan International, Save the Children, SOS Children's Village
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Strategic Shifts in ChildFund Alliance Members' Response
ChildFund Alliance members are making strategic shifts in response to changing contexts. They are refocusing programs on child protection, advocacy, and measuring outcomes. Geographic focus includes middle-income countries and unexpected locations. Funding strategies are diversifying, and partnershi
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ChildFund Alliance Meeting March 2019 - Reimagining Sponsorship Experience
Objectives of the meeting include delivering a modern, personalized sponsorship experience, capturing social impact, and amplifying voices of children. The focus is on reimagining the sponsorship experience using digital technology to enhance engagement and retention of sponsors. The concept-in-acti
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Exploring Issue-Based Marketing and Alliances to Address Violence and Exploitation: A Journey of Transformation
This proposal outlines a strategic shift towards issue-based marketing and alliances to combat violence and exploitation, particularly against children. The document details sessions, updates, and meetings discussing the transition from a product-oriented organization to one focused on causes. Key t
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Addressing Emerging Threats to Children’s Online Safety
ChildFund's new four-year Strategic Plan for FY 2022-2025 focuses on addressing emerging threats to children's safety, with the current campaign concentrating on online safety. Key efforts include forming a Core Team, engaging expert advisors and consultants, and highlighting the critical issue of o
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CEO Forum Feedback and Small Voices, Big Dreams Update for 2016
CEO Forum Feedback and Small Voices, Big Dreams Update for 2016 includes insights on amplifying children's voices in countries where ChildFund Alliance operates, highlighting the Safe Schools theme to align with Sustainable Development Goals, and detailing the timeline for launching the survey resul
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ChildFund Alliance Vision and Mission Revision, Zambia, March 2017
ChildFund Alliance, a global network of child-focused development organizations, aims to create a world where all children and youth realize their rights and achieve their full potential. Their mission involves working together to implement sustainable solutions that protect children's rights and we
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Transforming ChildFund: Solving Brand Challenges in Advocacy Sector
ChildFund, facing challenges as an undifferentiated brand in a competitive advocacy sector, is focusing on distinctiveness, relevance, trust, pervasiveness, and consistency in brand development. By emphasizing relevance and brand attributes, they aim to increase grants, partnerships, and fundraising
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ChildFund International Innovation Fair - Pathways for Value, Impact, and Growth
ChildFund International Innovation Fair will take place on November 12-13, 2018 in Richmond, Virginia. The 2-day event aims to capture innovations across the organization and design fair activities that support sustainability. Participants, including Ambassadors and Champions, will create action pla
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ChildFund Alliance Five-Year Strategic Plan (2016-2021)
The ChildFund Alliance Five-Year Strategic Plan (2016-2021) aims to protect children from violence, abuse, and neglect globally. It highlights the economic impact of violence on children and emphasizes the need for prevention. Through perseverance and collective efforts, it advocates for children's
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