Leveraging Open Innovation and Crowdsourcing for Development

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Open innovation and crowdsourcing are powerful paradigms that enable organizations to harness external ideas and engage large communities to drive technology advancement and solve complex problems. Platforms and tools are readily available to facilitate collaboration and idea-sharing, leading to significant market share gains. Several development examples showcase how these approaches are being utilized to fund micro-enterprises, collect data, co-create solutions, and tackle global health challenges.


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  1. Open Innovation and Crowd Sourcing Open Innovation and Crowd Sourcing Platforms Platforms Robert Shaw, Head, Innovation Division, ITU-D 1

  2. Open innovation is a paradigm that assumes Open innovation is a paradigm that assumes that firms can and should use external ideas that firms can and should use external ideas as well as internal ideas, and internal and as well as internal ideas, and internal and external paths to market, as the firms look to external paths to market, as the firms look to advance their technology. advance their technology. - Henry Chesbrough (2003) 2

  3. Crowdsourcing is the practice of obtaining Crowdsourcing is the practice of obtaining needed services, ideas, or content by soliciting needed services, ideas, or content by soliciting contributions from a large group of people, and contributions from a large group of people, and especially from an online community, rather especially from an online community, rather than from traditional employees or suppliers than from traditional employees or suppliers. . - Jeff Howe (2006) 3

  4. Statistically significant evidence that Statistically significant evidence that technology technology- -enabled collaboration with external enabled collaboration with external stakeholders helps organizations gain market stakeholders helps organizations gain market share from the competition share from the competition. . - McKinsey Research McKinsey Research 4

  5. Many platforms & tools available Many platforms & tools available 5

  6. A Few Development Examples A Few Development Examples Open innovation and crowdsourcing for development 1 1 2 2 3 3 4 4 5 5 Crowdsourcing micro-enterprise & micro-development funding. Kiva Kiva Data collection and engagement platform that leverages mobile airtime compensation for data collection and customer engagement (e.g. disaster related). txteagle txteagle Crowdsourcing ideas to co-create smarter solutions to development problems, with a focus on Rwanda. World Bank World Bank Open innovation platform where community solves problems for social good toolkits, nice platform OpenIDEO OpenIDEO Gates Gates Foundation Foundation Grand Challenges in Global Health: US$100 million to encourage scientists to "expand the pipeline of ideas" to fight the world's greatest health challenges. 6

  7. Case Study: How we used crowd Case Study: How we used crowd sourcing for the Global Youth Summit, sourcing for the Global Youth Summit, 9 9- -11 September 2013, Costa Rica 11 September 2013, Costa Rica 7

  8. Global Youth Summit BYND2015 Global Youth Summit BYND2015 Some numbers 600 participants from 68 countries 600 participants from 68 countries 4000 joining from globally dispersed 50 hubs 4000 joining from globally dispersed 50 hubs 1000 ideas generated on our crowdsourcing 1000 ideas generated on our crowdsourcing platform, 15,000 votes, 12,000 comments platform, 15,000 votes, 12,000 comments Tens of thousands joined conversation on social Tens of thousands joined conversation on social media media Education, health and access to ICTs ranked as Education, health and access to ICTs ranked as highest trending topics highest trending topics 8

  9. The Crowdsourcing Project The Crowdsourcing Project Step-by-Step Began with a face Began with a face- -to to- - face Design Thinking face Design Thinking Millennials Millennials Jam to seed ideas for the ideas for the crowdsourcing platform crowdsourcing platform with 40 young people with 40 young people Jam to seed Objective was to create Objective was to create a set of How might a set of How might we questions we questions Millennials Jam Millennials Jam 9

  10. The Crowdsourcing Project The Crowdsourcing Project Experiences 10 How might we challenges were posted on 10 How might we challenges were posted on the Crowd Sourcing Platform the Crowd Sourcing Platform http://ideas.itu.int http://ideas.itu.int 10

  11. #BYND2015 Crowdsourcing Project #BYND2015 Crowdsourcing Project Statistics 11

  12. #BYND2015 Crowdsourcing Project #BYND2015 Crowdsourcing Project Some lessons learned Need well Need well- -articulated challenges to focus debate articulated challenges to focus debate Managing a well Managing a well- -defined group (e.g., staff, internal defined group (e.g., staff, internal consultation) is much more manageable than consultation) is much more manageable than managing open to all group managing open to all group If latter, don t underestimate need for adult If latter, don t underestimate need for adult supervision supervision If latter, single sign If latter, single sign- -on using logins through other on using logins through other social media registrations reduces barrier to user social media registrations reduces barrier to user management management 12

  13. #BYND2015 Crowdsourcing Project #BYND2015 Crowdsourcing Project Some lessons learned cont d Incentive system is helpful and builds Incentive system is helpful and builds community community Stage 1 Stage 1 Support for funnel process pipelines Support for funnel process pipelines to stage phases of contributions very to stage phases of contributions very important important move forward only useful move forward only useful ideas ideas Stage 2 Stage 2 Stage 3 Stage 3 Stage 4 Stage 4 Stage 5 Stage 5 Final Final Stage Stage Leaderboards derived from user activity Leaderboards derived from user activity are interesting but participants may try to are interesting but participants may try to game the system game the system activity substance activity substance Constant feedback on process stages important Constant feedback on process stages important 13

  14. Thanks. Thanks. innovation.itu.int More info at More info at innovation.itu.int Robert Shaw <robert.shaw@itu.int> 14

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