Comprehensive Analysis of Car Seat Compatibility for Juvenile Products Industry
This presentation delves into the ANP & AHP analysis of car seats to aid a juvenile products manufacturing company in deciding on a compatible brand for their accessory. The discussion covers alternatives such as Evenflo, MaxiCosi, Britax, Safety 1st, Graco, and Chicco. Market share analysis using AHP, car seat model assessment, BOCR, decision network clusters, strategic criteria for brand growth, overall results, sensitivity analysis, and ethical implications are also addressed.
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Presentation Transcript
ANP & AHP Analysis of Car Seats: As Applicable to Projects in the Juvenile Industry A Presentation by Chris Schock and Christy Kaminski-Strum
Project Summary From the perspective of a juvenile products manufacturing company Need to make a decision on which brand for an accessory that will be compatible with that brand of car seat Has implications for future projects (make multiple products that are compatible with a brand/model of car seats
Discussion of Alternatives Based on Parents.com analysis of best car seats Evenflo: Serenade MaxiCosi: Mico Britax: Chaperone Safety 1st: onBoard 35 Air Graco: SnugRide 35 Chicco: KeyFit 30
Strategic Criteria Brand Growth strategy to expand the juvenile product brand over the next several years Financial Growth with the expansion, goal to improve profits Market Share of individual product(s) Partnership Synergy possibility of partnership with other brand
Overall Results Additive (Negative) Multiplicative
Sensitivity Analysis Risks Opportunities Benefits Costs
Ethical Implications Generally, ethics may not directly apply However, safety of brand should be taken into consideration when considering producing one or more products designed to work with other products those products will reflect on the products associated with them (for example, those produced by the juvenile products manufacturer in question). Decisions made by the other company will directly affect the juvenile product manufacturer (recalls, etc.)
