Types of Window Displays in Visual Merchandising

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S.Manohari, 
MS
c., FT.
Assistant professor,
Department of fashion technology and costume designing,
Bon secours college for women,
Thanjavur.
 
 
 
What is Visual merchandising
 
Visual merchandising
 is the practice in the retail
industry of developing floor plans and three-
dimensional displays in order to maximize sales.
Both goods and services can be displayed to
highlight their features and benefits. The
purpose of such visual merchandising is to
attract, engage, and motivate the customer
towards making a purchase.
Visual merchandising commonly occurs in retail
spaces such as stores.
 
Visual merchandising
 
What Is Window Display
 
Designed to attract customers to a store,
window displays are described  as the
dressing of larger windows in the front facade
of a shop.
The most basic meaning of a window display
is that a window display is the arrangement
of items in a way that, attracts customers.
 
TYPES OF WINDOW DISPLAY
 
1. Closed Window Displays
2. Open Back Window Displays
3. Angled  Window Displays
4. Corner window Displays
5. Shadowbox Displays
6.  Windowless Displays
7. Island Window Displays
8. Elevated Window Displays
 
Closed back window
 
It has a large
pan of glass
at the front
and a solid
back wall and
two sides
with their
hide and
door access
the window
 
Open back window
 
These have
side walls but
no back wall
allowing the
interior of
the shop to
be seen from
the street
 
Angled window
 
It’s much like
this right front
in that its
follows a true
line but the
monotony is
relieved by
angles away
from the
sidewalk
contour.
 
Corner window
 
The window
wrapped
around the
corner list of
the placement
of stock is
important
because it will
be visible from
both
directions.
 
Shadow Box Window Display
 
Shadow boxes are
small entities
usually found near
the entry of a store.
It is perfect display
in luxury items like
jewellery and
watches. Shadow
box requires
individual lighting.
 
Windowless
 
It is wide
opening at the
friend of this
store will bring
customers into
the shop for
merchandise
easily visible to
the passer  by.
 
Island window display
 
Island window displays
can only be seen in the
large department and
flagship stores. such a
window display
request shoes space.
retailers use this type
of window display to
create a sense of focus
on the latest products
or promotions
 
Elevated windows
 
This type of elevated
display is used to rise
featured products
enough to catch the eye ,
usually combined with a
graphic display or
method of displaying the
item itself to raise
awareness even further.
It can either be closed or
open window that is
located in a higher level.
 
THANK YOU
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Visual merchandising is crucial in retail to attract customers and boost sales. Window displays are key elements in this practice, with different types such as closed, open back, angled, corner, shadow box, windowless, island, and elevated displays. These displays are designed to showcase products effectively and engage customers from outside the store.


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  1. TYPES OF WINDOW DISPLAY S.Manohari, MSc., FT. Assistant professor, Department of fashion technology and costume designing, Bon secours college for women, Thanjavur.

  2. What is Visual merchandising Visual merchandising is the practice in the retail industry of developing floor plans and three- dimensional displays in order to maximize sales. Both goods and services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. Visual merchandising commonly occurs in retail spaces such as stores.

  3. Visual merchandising

  4. What Is Window Display Designed to attract customers to a store, window displays are described as the dressing of larger windows in the front facade of a shop. The most basic meaning of a window display is that a window display is the arrangement of items in a way that, attracts customers.

  5. TYPES OF WINDOW DISPLAY 1. Closed Window Displays 2. Open Back Window Displays 3. Angled Window Displays 4. Corner window Displays 5. Shadowbox Displays 6. Windowless Displays 7. Island Window Displays 8. Elevated Window Displays

  6. Closed back window It has a large pan of glass at the front and a solid back wall and two sides with their hide and door access the window

  7. Open back window These have side walls but no back wall allowing the interior of the shop to be seen from the street

  8. Angled window It s much like this right front in that its follows a true line but the monotony is relieved by angles away from the sidewalk contour.

  9. Corner window The window wrapped around the corner list of the placement of stock is important because it will be visible from both directions.

  10. Shadow Box Window Display Shadow boxes are small entities usually found near the entry of a store. It is perfect display in luxury items like jewellery and watches. Shadow box requires individual lighting.

  11. Windowless It is wide opening at the friend of this store will bring customers into the shop for merchandise easily visible to the passer by.

  12. Island window display Island window displays can only be seen in the large department and flagship stores. such a window display request shoes space. retailers use this type of window display to create a sense of focus on the latest products or promotions

  13. Elevated windows This type of elevated display is used to rise featured products enough to catch the eye , usually combined with a graphic display or method of displaying the item itself to raise awareness even further. It can either be closed or open window that is located in a higher level.

  14. THANK YOU

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