Enhancing Quality of Life in Stratford-upon-Avon: A Vision for the Future

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Sara Aspley, Chief Executive, outlines a plan to maximize assets and partnerships for the betterment of Stratford-upon-Avon. The organization manages significant historical estates, is governed by a dedicated board, and operates with a small but impactful team. Their focus is on community development, with initiatives like Foundation House serving as a vibrant hub for social enterprise and collaboration.


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  1. A Plan for the Future Sara Aspley Chief Executive Maximise our assets and work in partnership to enhance the quality of life for the people of Stratford-upon-Avon 1

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  3. The Guild and College Estates Date back to 16th Century Endowed estate of 60 million and an annual income of 3.3m Awarding 2 million in grants each year 3

  4. How are we governed? 2000 Members 11 Trustees 4

  5. Board of Trustees Chair, Deputy Chair 5 elected members 3 elected Town Councillors 3 Co opted Three Committees Finance Property and Investment Grants and Communication Audit and Governance 5

  6. CEO PA to CEO/office manager Facilities Coordinator (P/T) Handyman (P/T) Verger for Guild Chapel (P/T) Community Hub Manager Head of Finance Grants Manager We are a small team 15 people 5 full time 10 part time Community Delivery Officer (P/T) x3 Finance Assistant (P/T) Grants Assistant (P/T) Volunteer Communications Officer (P/T) Coordinator (P/T) Volunteer Guides

  7. Geographical Area Stratford on Avon District (population 122,000) Our Funding Boundary (Population 28,000) 7

  8. Foundation House our community hub opened in February 2018 A diverse range of social enterprise groups, charities, artists and makers working together in an inclusive, open and welcoming environment and an affordable, accessible space. A community that shares ideas, resource, learning and understanding; that helps members to build capacity, enterprise and resilience in the communities they represent; and that fosters partnerships which exploit their collective skills and experience to develop effective and lasting solutions to local challenges. Together with other venues promote activities and services, making it easier for local people to find information and advice to support themselves or a loved one. Helps our community to develop and deliver projectsthat transform lives, working with the public sector, health professionals and businesses, making sure that the people they want to reach are at the heart of the service, from the first conversation to the final programme. Being a friendly, first port of call for anyone looking to make connections in Stratford. 8

  9. Our charitable objects as set down by the Charity Commission for the benefit of those living in Stratford-upon-Avon town. to further any other charitable purposes for the general benefit of the beneficiaries to relieve need, hardship and distress among beneficiaries to advance the Christian religion for the benefit of beneficiaries to relieve sickness, disability, old age and infirmity among beneficiaries to provide or support the provision of facilities for education, including the advancement of learning and knowledge to provide or support facilities for recreation and other leisure time to improve social welfare 9

  10. Stratford Town Trust generates funds through the management of commercial and residential property, land and investments and property valued at 60m Current Funding Priorities Fund Generation Generates funds through the effective management of assets: Commercial Property Residential Property Equities and other investments Helping Vulnerable Communities Health & Well Being Activities for the young Portfolio worth in 2017: Investments (Inc. property): 58.8m Property: 39.7m Support During Crisis Reducing Isolation Primarily a grant-making charity Does little fundraising Guild Chapel raises some funds > 10k pa Circa 30m distributed since 2001 Circa 2m per year in annual grants 10

  11. Comparison of grants by category 2012 & 2018 2012 Civic Pride Environment 5% 2018 Civic Pride Environment 16% Sport Recreation 10% Citizenship Religion 0% Other 5% Elderly 6% Elderly 1% Arts Culture Heritage 4% Citizenship Religion 7% Financial 20% Education 5% Sport Recreation 9% Financial 32% Arts Culture Heritage 7% Health 31% Education 7% Emotional need 18% Health 11% Emotional 6% 11

  12. How has funding by area changed in 6 years Financial Civic Pride 12% 20% Health Emotional 11% 12% 7% Elderly Citizenship and Religion 5% 3% Sport and Recreation Arts, Culture and Heritage Education 2% 1%

  13. Strategic Plan 2021 - 2025 13

  14. Vision Annual delivery plans Finance , Property and Grant Maker Engagement Place Maker Community Investment Strong Governance Maximize our assets and work in partnership to enhance the quality of life for the people of Stratford-upon-Avon

  15. The questions we will address through our 2020-2025 plan What are the future needs of our community? How do we make a sustainable impact on the community we serve? How do we balance our grant making to ensure that we are building community resilience and not just funding service delivery that might have formed part of a statutory function in the past? How do we ensure that arts, culture and heritage; civic pride; sports and recreation are funded through engaging projects that underpin health, emotional need and social isolation. How can Stratford Town Trust become part of of the social prescribing solution across all age groups, genders and demographics? 15

  16. An approach to a new operating model Drivers Potential Funding Priorities External forces JSNA Health and wellbeing Social Inclusion Policy Neighbourhood Plan 2011 2031 Orbit People and Places study Social Prescribing The Grand Challenge Growth in housing by 2030 Children and young people Increase in knife crime Aging population Universalcredit County lines Reducing isolation Members Beneficiaries Anchor Stakeholders Support during crisis Community Consultation Helping vulnerable communities Operational effectiveness 16

  17. Timetable August December 2019 December - March 2020 January 2020 January March 2020 March June 2020 1st July 2020 Public Consultation and Analysis Draft FIP and Place Making strategies Publish public consultation findings MBA research with Warwick Business school Draft and finalise overall plan Launch to members 17

  18. Stratford Town Trust Stratford Town Trust www.stratfordtowntrust.co.uk/consultation sara.aspley@stratfordtowntrust.co.uk 18

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