National Advocacy Strategy Overview
This high-level overview presents a national advocacy strategy template adaptable for various levels and themes. It outlines advocacy goals, objectives, targets, partners, tactics, and allies in a structured format. The strategy emphasizes regular review and reflection for progress evaluation and adjustments.
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National Advocacy Strategy Template This template is intended to capture a high-level overview of advocacy goals and the key components of an advocacy strategy. While this is intended to capture advocacy at the national level, the template can be adapted to capture advocacy related to a certain thematic, a program/project, or any other way that will serve you and your team. To be most effective, be sure to identify ways that your team will regularly review and reflect on the strategy to discuss progress, challenges, next steps, and any changes that need to be made.
CARE International Outcome Area Goal: CARE International Outcome Area Goal: [If relevant] Insert the CARE International Outcome Area Goal that the advocacy goals will contribute to National Advocacy Goal(s) Insert overarching advocacy goal for the CARE office / or program Advocacy goal 2: Advocacy goal 1: Advocacy goal 3: Insert the second advocacy goal here and use the below box to list the objectives related to the different programs/initiatives Insert the advocacy goals by outcome area, if relevant. For example, if you have multiple projects/programs related to WEE, use this space to list the advocacy goal for WEE and the below box to list the objectives related to the different programs/initiatives Insert the second advocacy goal here and use the below box to list the objectives related to the different programs/initiatives Objective: Objectives: Objective:
Advocacy Goal 1 Advocacy Goal 1 This page will provide an overview of the main strategy components for the first advocacy goal Objectives Objectives The objectives break down the goal. Identify the specific objectives that the initiative is intended to achieve. Objectives must be achieved to reach the ultimate goal Primary Targets: Primary Targets: Identify the individual targets(not organizations/institutions) for your goal. Who has the power to make the change you want to see? Conduct a stakeholder analysis (p. 16 of the CI Advocacy Handbook) to identify power holders. Partners: Partners: Tactics Tactics List out the main tactics that will influence your primary and secondary targets. Include any important dates for engagement, such as International Women s Day or influencing events, such as relevant workshops/conferences. Allies: Allies: Secondary Targets: Secondary Targets: List the targets who have access to and influencing power over your primary targets. Who has the power to influence the primary targets to support or oppose your issue? Opponents: Opponents:
Advocacy Goal 2 Advocacy Goal 2 This page will provide an overview of the main strategy components for the second advocacy goal Objectives Objectives The objectives break down the goal. Identify the specific objectives that the initiative is intended to achieve. Objectives must be achieved to reach the ultimate goal Primary Targets: Primary Targets: Identify the individual targets(not organizations/institutions) for your goal. Who has the power to make the change you want to see? Conduct a stakeholder analysis (p. 16 of the CI Advocacy Handbook) to identify power holders. Partners: Partners: Tactics Tactics List out the main tactics that will influence your primary and secondary targets. Include any important dates for engagement, such as International Women s Day or influencing events, such as relevant workshops/conferences. Allies: Allies: Secondary Targets: Secondary Targets: List the targets who have access to and influencing power over your primary targets. Who has the power to influence the primary targets to support or oppose your issue? Opponents: Opponents:
Advocacy Goal 3 Advocacy Goal 3 This page will provide an overview of the main strategy components for the third advocacy goal Objectives Objectives The objectives break down the goal. Identify the specific objectives that the initiative is intended to achieve. Objectives must be achieved to reach the ultimate goal Primary Targets: Primary Targets: Identify the individual targets(not organizations/institutions) for your goal. Who has the power to make the change you want to see? Conduct a stakeholder analysis (p. 16 of the CI Advocacy Handbook) to identify power holders. Partners: Partners: Tactics Tactics List out the main tactics that will influence your primary and secondary targets. Include any important dates for engagement, such as International Women s Day or influencing events, such as relevant workshops/conferences. Allies: Allies: Secondary Targets: Secondary Targets: List the targets who have access to and influencing power over your primary targets. Who has the power to influence the primary targets to support or oppose your issue? Opponents: Opponents:
