Mastering Sales Skills for Successful Business Exchange

Enhance your sales skills with tips on knowing your audience, structuring presentations, and engaging external partners. Avoid common mistakes in project presentations and learn how to effectively sell a product. Discover valuable insights from the 78th International Council Meeting held online in November 2020.

• Sales Skills
• Audience Engagement
• Presentation Structure
• External Partners
• Product Sales

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1. Sell, sell, sell 78thInternational Council Meeting Online 8-15 November 2020

2. Sale skills? = specific set of sales skills (prospecting, engaging, presenting, negotiating, closing etc.) + knowledge (product, markets, trends, business etc.) a salesperson possess to enact the exchange of value between a buyer and the vendor.

3. Basic tips Know what you are selling Know your audience (ex: partners, freshers, participants)

4. How? 1. The way you talk with your audience 2. Likeability 3. Underline the pros of your product and cover the cons 4. Structure the presentation 5. Personalise

5. Our targets

6. External partners Introduction start with values and why you re the best association ever Internationality, number of members, direct access to law students General benefits for partners Emphasize key selling points Why you and why this concrete project?

7. Participants of your event Professional benefits concrete skill, institution, prize, international reach Requirements Think about your target audience concrete masters programme, undergraduates, young professionals Selling events afterworks, info sessions, promo stands

8. Freshers Meeting like-minded individuals Beyond curriculum Association recognised in academic circles Learning opportunities International opportunities

9. What to avoid?

10. Mistakes The project is poorly defined The project is not aligned with the goals of ELSA Benefits of the project are not very clear Bad presentation

11. How to sell a product?

12. Example How to sell Academic Competitions? Marta Slawinska, Director for Academic Competitions, ELSA International Team 2020/21