Online Marketing Essentials: Tips for Website Success
Learn about key online marketing elements such as AdWords, blogging, branding, and calls-to-action to elevate your website's performance. Discover tools like Canva and Camera+ for graphic design and photo editing. Optimize for search engines with helpful content, consistent branding, and effective SEO practices. Delight your audience with engaging social media posts and analyze website data with Google Analytics.
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A Adwords Adwords is a keyword advertising system in which ads appear as "sponsored links" on the is a keyword advertising system in which ads appear as "sponsored links" on the Google results pages as well as the results pages of Google's partners, such as AOL and Google results pages as well as the results pages of Google's partners, such as AOL and Ask.com Ask.com. . ALT tags are text descriptions that can be added to the HTML tag (code) that displays an ALT tags are text descriptions that can be added to the HTML tag (code) that displays an image on your website image on your website. . Find out more here: Find out more here: www.google.ie/AdWords www.google.ie/AdWords https:// https://support.google.com/webmasters/answer/35769 support.google.com/webmasters/answer/35769 To open hyperlinks, open presentation in slideshow view To open hyperlinks, open presentation in slideshow view
B Blogging refers to the recording of opinions/ideas/interests on a personal website on a Blogging refers to the recording of opinions/ideas/interests on a personal website on a regular regular basis basis Boost your Search Engine Optimisation by using valuable, relevant content on your Boost your Search Engine Optimisation by using valuable, relevant content on your website. website. Branding Branding & Site purpose is important in ensuring that you have a landing page that & Site purpose is important in ensuring that you have a landing page that works works. Use consistent . Use consistent corporate logo and logo and use 'Big headlines' to explain what your business use 'Big headlines' to explain what your business offers offers on your website on your website. . corporate colours, showcase your colours, showcase your Find out more here: Find out more here: http://searchenginewatch.com http://searchenginewatch.com/ / https:// https://support.google.com/webmasters/answer/35769 support.google.com/webmasters/answer/35769 www.jeffbullas.com www.jeffbullas.com To open hyperlinks, open presentation in slideshow view To open hyperlinks, open presentation in slideshow view
C Calls Calls- -to to- -action on your website should be prominently displayed and clearly legible action on your website should be prominently displayed and clearly legible. . Canva.com is an excellent graphic design tool with many free features Canva.com is an excellent graphic design tool with many free features available available Camera+ is an excellent photo Camera+ is an excellent photo- -editing app which lets you add filters, similar to Photoshop editing app which lets you add filters, similar to Photoshop. . Find out more here: Find out more here: www.canva.com www.canva.com https://itunes.apple.com/ie/app/camera+/id329670577?mt=8 https://itunes.apple.com/ie/app/camera+/id329670577?mt=8 To open hyperlinks, open presentation in slideshow view To open hyperlinks, open presentation in slideshow view
D Data from your website should be analysed using a tool like Google Data from your website should be analysed using a tool like Google Analytics Analytics Delight Delight your customers with value your customers with value- -added posts on Social Media added posts on Social Media. . Don't ignore negative reviews/comments! Respond to them in a timely, professional and Don't ignore negative reviews/comments! Respond to them in a timely, professional and sensitive manner sensitive manner. . Find out more here: Find out more here: http://www.socialmediaexaminer.com/tag/facebook http://www.socialmediaexaminer.com/tag/facebook- -insights insights/ / http:// http://bit.ly/1irTMpf bit.ly/1irTMpf www.google google.ie/analytics analytics/ To open hyperlinks, open presentation in slideshow view To open hyperlinks, open presentation in slideshow view
E Email marketing means using emails to communicate sales messages to existing & Email marketing means using emails to communicate sales messages to existing & potential potential customers. customers. Email marketing can be enhanced by using a short, snappy subject line and a clear Email marketing can be enhanced by using a short, snappy subject line and a clear call action. action. Evernote Evernote is a useful productivity app for taking notes online, is a useful productivity app for taking notes online, compiling compiling to do lists & recording 'audio notes to do lists & recording 'audio notes. . call- -to to- - Easel.ly is a great tool for creating infographics. Easel.ly is a great tool for creating infographics. Why Why not try it to present a sample tour to a potential customer online? not try it to present a sample tour to a potential customer online? Find out more here: Find out more here: http://www.adestra.com/emailmarketingin5years http://www.adestra.com/emailmarketingin5years- -whats whats- -future future- -email email/ / www.evernote.com www.evernote.com www.easel.ly www.easel.ly To open hyperlinks, open presentation in slideshow view To open hyperlinks, open presentation in slideshow view
F Facebook Advertising can help you to reach customers by demographics and Facebook Advertising can help you to reach customers by demographics and location. location. Facebook Competitions are best run for 7 days or less (7 days or less on the countdown). If fans Facebook Competitions are best run for 7 days or less (7 days or less on the countdown). If fans see too long a lead time before the see too long a lead time before the competition competition commences eg 45 days left, they may lose interest and not visit your Facebook page again interest and not visit your Facebook page again. . commences eg 45 days left, they may lose Facebook has 757 million daily active users; the fastest growing segment are the 'grey market Facebook has 757 million daily active users; the fastest growing segment are the 'grey market. . Find out more here Find out more here: : http://www.jeffbullas.com/2014/07/14/how http://www.jeffbullas.com/2014/07/14/how- -to to- -run run- -a a- -facebook facebook- -contest contest/ / http http:// ://linkd.in/1oEUNed linkd.in/1oEUNed To open hyperlinks, open presentation in slideshow view To open hyperlinks, open presentation in slideshow view
G Google Google My My Business has Business has now replaced what was formerly 'Google Places now replaced what was formerly 'Google Places'. '. Google Drive offers 15 GB of free storage to account holders in the 'cloud' Google Drive offers 15 GB of free storage to account holders in the 'cloud' - - a network of remote servers hosted on the Internet remote servers hosted on the Internet. . a network of Gmail Gmail can can be customised to be used as a business email address be customised to be used as a business email address. . Find out more here: Find out more here: www.google.ie/business www.google.ie/business https https://www.google.com/intl/en/drive ://www.google.com/intl/en/drive/ / https://support.google.com/mail/answer/56256?hl=en https://support.google.com/mail/answer/56256?hl=en To open hyperlinks, open presentation in slideshow view To open hyperlinks, open presentation in slideshow view
GOOGLE MONTH WEEK 1 HANGOUT MEET THE SPEAKER Join us for Join us for Week 1 our series of Google our series of Google Month Hangouts, on Month Hangouts, on Google Search Google Search and learn how to develop a learn how to develop a strong and effective strong and effective strategy for your online strategy for your online web presence! web presence! Week 1 of of and John Puts, Google View Hangout View Hangout here to Register here to Register To open hyperlinks, open presentation in slideshow view To open hyperlinks, open presentation in slideshow view
