Harnessing the Power of Tricolon in Charity Campaign Texts
Explore the use of tricolon, a persuasive rhetorical device involving sets of three, in charity campaign texts. This article discusses how tricolon can be employed effectively to create impact and persuade readers to support charitable causes through authentic and compelling storytelling examples.
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Using tricolon for persuasion in charity campaign texts
LEAD Principles PRINCIPLE LINKS EXPLANATION RATIONALE To establish a purposeful learning reason for addressing grammar, and connect grammar with meaning and rhetorical effect Make a link between the grammar being introduced and how it works in the writing being taught To avoid writing lessons becoming mini- grammar lessons, and to allow access to the structure even if the grammar concept is not fully understood To integrate reading and writing and show how real writers make language choices EXAMPLES Explain the grammar through examples, not lengthy explanations AUTHENTIC TEXTS Use authentic texts as models to link writers to the broader community of writers To promote deep metalinguistic learning about why a particular choice works, and to develop independence rather than compliance DISCUSSION Build in high-quality discussion about grammar and its effects
Authentic text Noticing details in a text Beaten. Thankfully, he was brought to one of our rescue centres and has made a full recovery. Please help us to help them. Starved. When we found Archie, he weighed 3.2kg just half what he should have. Neglected. But Archie is only one of over 120,000 animals rescued by the RSPCA each year. This text from an RSPCA campaign leaflet is jumbled up. Decide the order you think will most persuade people to support the RSPCA with a donation. Links Explain your decisions. Discussion
Noticing details in a text Why do you think the writer has chosen to start the text with these three one-word sentences? . Beaten. Neglected. Starved. Will you help feed a dog like Archie until we can find him a home? When we found Archie, he weighed 3.2kg just half what he should have. Thankfully, he was brought to one of our rescue centres and has made a full recovery. But Archie is only one of over 120,000 animals rescued by the RSPC each year. Please help us to help them.
Tricolon: the power of three Examples Every year thousands of animals suffer from neglect, cruelty and abuse. With your help, we can end their misery. We rely on voluntary fundraising and donations to carry out our vital work. The RSPCA is the UK's largest animal welfare charity and everything we do is based around our mission, our policies and our values. The RSPCA as a charity will, by all lawful means, prevent cruelty, promote kindness to and alleviate suffering of all animals. Read each example aloud, noticing where you place the emphasis with your voice. Can you describe the different patterns of tricolon that are used? Can you invent examples of your own that use tricolon? You can use any of the words in the original text to imitate the different patterns. Tricolon is often used in campaign texts to emphasise points, to persuade readers to agree with the cause, or to ask for donations. How successfully do the examples do these things? Links
Verbalising the Grammar-Writing Link A crucial element of the LEAD principles is helping writers to think explicitly (metalinguistically) about the choices they make. As a teacher, you need to support this by being crystal clear yourself about how you verbalise the link between a grammar choice and its effect in a particular text/context. Then express this in student-friendly language, as below. Verbalisation to share with students: When you are writing to persuade, for example in a campaign text, you can emphasise a point of view and encourage your reader to agree with you by deliberately using the rhetorical device called tricolon. Think about how you can use three successive words, phrases or clauses to strengthen the point you are making and persuade your reader to think or act in a certain way.
The RSPCA is launching a campaign aimed to prevent people from deliberately abandoning their pets. Use any of the facts below to write a short text that will go with the image. Your aim is to draw attention to the problem and encourage people to support the work of the RSPCA by making a donation. Think how you can use tricolon to strengthen your points and make your text memorable. The RSPCA rescues over 100,000 stray animals each year, more than they can rehome. Pets can be abandoned because: they are unwanted gifts they cost too much to feed or need expensive treatment from vets they are left behind when people move house or owners die they are badly behaved or out of control The RSPCA stresses that: owning pets is a serious responsibility abandoned animals suffer great distress
