Understanding Price Elasticity of Demand in Economics

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Price elasticity of demand is a crucial concept in economics that measures how much the quantity demanded of a good changes in response to a change in its price. Factors influencing own-price elasticity, cross-price elasticity, income elasticity, and supply elasticity are explained and illustrated using examples. Elasticity values determine whether demand is elastic, inelastic, or unit elastic, impacting total revenue calculations.


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  1. Ch. 4: Elasticity. but1 Define, calculate, and explain the factors that influence the own price elasticity of demand the cross price elasticity of demand the income elasticity of demand the elasticity of supply

  2. Demand for parking garage passes Price Quantity Demanded but1 Total Revenue $40 $30 $20 $10

  3. Price Elasticity of Demand but1 Price elasticity of demand units-free measure of the responsiveness of the quantity demanded of a good to a change in its price, ceteris paribus. % quantity % demanded = e price

  4. Price Elasticity of Demand but1 % Q = Q/Qavg = 2/10 = .2 % P = P/Pavg = -$1/$20 = -.05 e = .2/.05 =4

  5. Price Elasticity of Demand but1 By using the average price and average quantity, we get the same elasticity value regardless of whether the price rises or falls. Measuring as % changes leaves the elasticity value the same ( units free ). Although the formula yields a negative value for elasticity because price and quantity move in opposite directions, we report the absolute value.

  6. Demand for parking garage passes Total Revenue Demanded but1 Price Quantity Elasticity $40 $30 $20 $10

  7. Price Elasticity of Demand but1 Inelastic and Elastic Demand if e>1: elastic if e=1: unit elastic if e<1: inelastic Shape of Perfectly inelastic demand curve (e=0) Perfectly elastic demand curve (e= infinite)

  8. Price Elasticity of Demand but1 At prices above the mid-point of the demand curve, demand is elastic. At prices below the mid-point of the demand curve, demand is inelastic.

  9. Price Elasticity of Demand but1 Total Revenue and Elasticity TR=P*QD When P changes, TR could rise or fall because QD moves in opposite direction.

  10. Price Elasticity of Demand but1 % TR = % P + % Q = % P - % P(e) = % P(1-e) If demand is elastic (e>1), P increase TR decreases P decrease TR increases If demand is inelastic (e<1), P increase TR increases P decrease TR decreases If demand is unitary elastic, P increase or decrease TR unchanged.

  11. Price Elasticity of Demand but1 As P falls from $25 to $12.50, D is elastic, and TR rises. At $12.50, D is unit elastic and TR stops increasing. As P falls from $12.50 to 0, D is inelastic, and TR decreases.

  12. Price Elasticity of Demand but1

  13. Price Elasticity of Demand but1 The elasticity of demand for a good depends on: The number & closeness of substitutes The proportion of income spent on the good The time elapsed since a price change

  14. More Elasticities of Demand but1 Cross Elasticity of Demand measures responsiveness of demand for a good to a change in the price of another good. exy= % quantity demanded for x % change in price of y exy > 0 substitutes exy <0 complements

  15. More Elasticities of Demand but1 Income Elasticity of Demand measures how the quantity demanded of a good responds to a change in income, ceteris paribus. eI = % in quantity demanded % in income eI >0 normal good eI >1 luxury good eI <0 inferior good

  16. Price Elasticity of Supply but1 A change in demand causes A larger change in equilibrium price if supply is supply is steeper, A smaller change in equilibrium quantity if supply is steeper.

  17. Elasticity of Supply but1 Elasticity of supply measures the responsiveness of the quantity supplied to a change in the price of a good when all other influences on selling plans remain the same. % quantity supplied = es % price

  18. Elasticity of Supply but1

  19. Elasticity of Supply but1 Factors That Influence the Elasticity of Supply Elasticity of supply for inputs The time frame for supply decisions Storage costs