Understanding NVivo: A Brief Introduction to Qualitative Data Analysis Software

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INTRODUCTION
TO NVIVO
 
1
 
 
DR. WILL FASSBENDER
ASSISTANT PROFESSOR OF ENGLISH EDUCATION
MONTANA STATE UNIVERSITY
NVIVO CERTIFIED EXPERT
 
FEBRUARY 27, 2023
 
Overview
 
This lunch & learn will provide a basic
overview of…
what NVivo QDAS is
how to download the software from UIT
getting started with the basics of NVivo
 
 
 
 
 
 
2
 
Agenda
 
QDAS/NVivo Overview
How to download the software
Getting Started with basic functions
Importing data
Coding data
Share additional resources from NVivo
Q&A
 
3
 
Introductions
 
Will Fassbender
Assistant Professor in the English Department
I started using NVivo in graduate school and
became a certified expert in 2016
 
In the chat and face to face, I would love to know
level of expertise/comfort with NVivo on a scale of
1-10.
 
4
 
A few things
 
Questions welcome at all times
Ask me to slow down
I’m happy to go over something multiple
times
Recognize that this is purely
introductory…we will barely scratch the
surface today
 
 
 
 
 
5
 
What is NVivo?
 
Qualitative Data Analysis Software (QDAS) that “supports qualitative and
mixed methods research” to “help you 
organize, analyze and find insights
in unstructured, or qualitative data
 like: interviews, open-ended survey
responses, articles, social media and web content”
Work more efficiently
Save time
Quickly organize, store and retrieve data
Uncover connections in ways that aren’t possible manually
Rigorously back-up findings with evidence
 
6
 
Source: 
Nvivo website
 
What is QDAS: Qualitative data
analysis software?
 
There’s no one right or best way to use QDAS
QDAS programs are not the equivalent of SPSS, R, or SAS
More like a data management system
 
 
 
 
Selected based on access, support, resources
You have to tell the software what to do
 
 
7
 
My Digital Workflow
 
8
 
Zoom H1
 
Evernote
 
Filmic Pro
 
PDF Expert
 
Evernote
 
Dragon
 
Mendeley
 
Trint
 
Final Cut Pro
 
NVivo
 
Scrivener
 
MS Word
 
Mendeley
 
Limitations of QDAS
 
What QDA software can’t do
Analyze your data 
for
 you (yet…)
Take control 
away
 from you
Make the analysis process 
easier
 or 
faster
Support only 
one kind 
of analysis (e.g.
grounded theory, ethnography, discourse
analysis)
 
9
 
Affordances of QDAS
 
What QDAS can do
Impose 
structure
 on unstructured data
Make visible 
your analytic strategies
Make your project 
portable
Support 
collaboration
 with others
Create an 
audit
 trail
Assist you in 
every phase 
of your study (before and beyond
analysis)
 
10
 
QDAS across the research process
 
Create a “textual laboratory” (Konopásek, 2008)
to 
organize
 study materials
Organize and review the 
literature
Capture field notes, social media, and other 
data
types
Create a research 
journal
 to track study progress
Find every instance of a word in the data for
preliminary analysis
 
11
 
QDAS across the research process
 
Transcribe
 data and connect it to the media file
Create written 
reflections
 while reading through
data
Visualize
 relationships between codes to
generate theory
 
12
 
Downloading the Software
 
MSU has an enterprise/site license (which makes it free to all faculty)
Getting the software onto your computer is a two-step process:
First you need to 
download the software
Second, you need to get your key via the 
UIT Software Portal
 
13
 
Getting Started
 
Let’s walkthrough the technology
 
14
 
Resources
 
I want to show you a few resources available to you through NVivo’s
parent company 
Lumivero
 (formerly QSR International)
 
15
 
Q&A
 
What questions do you have about getting started?
 
16
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Explore the world of NVivo with Dr. Will Fassbender, an Assistant Professor at Montana State University. Gain insights into qualitative data analysis, download procedures, basic functions, and more. Join this introductory session to discover how NVivo can streamline your research process and aid in organizing, analyzing, and interpreting qualitative data effectively.


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  1. 1 INTRODUCTION TO NVIVO DR. WILL FASSBENDER ASSISTANT PROFESSOR OF ENGLISH EDUCATION MONTANA STATE UNIVERSITY NVIVO CERTIFIED EXPERT FEBRUARY 27, 2023

  2. 2 Overview This lunch & learn will provide a basic overview of what NVivo QDAS is how to download the software from UIT getting started with the basics of NVivo

  3. 3 Agenda QDAS/NVivo Overview How to download the software Getting Started with basic functions Importing data Coding data Share additional resources from NVivo Q&A

  4. 4 Introductions Will Fassbender Assistant Professor in the English Department I started using NVivo in graduate school and became a certified expert in 2016 In the chat and face to face, I would love to know level of expertise/comfort with NVivo on a scale of 1-10.

  5. 5 A few things Questions welcome at all times Ask me to slow down I m happy to go over something multiple times Recognize that this is purely introductory we will barely scratch the surface today

  6. 6 What is NVivo? Qualitative Data Analysis Software (QDAS) that supports qualitative and mixed methods research to help you organize, analyze and find insights in unstructured, or qualitative data like: interviews, open-ended survey responses, articles, social media and web content Work more efficiently Save time Quickly organize, store and retrieve data Uncover connections in ways that aren t possible manually Rigorously back-up findings with evidence Source: Nvivo website

  7. 7 What is QDAS: Qualitative data analysis software? There s no one right or best way to use QDAS QDAS programs are not the equivalent of SPSS, R, or SAS More like a data management system Selected based on access, support, resources You have to tell the software what to do

  8. 8 My Digital Workflow Lit Review Data Collection Zoom H1 PDF Expert Evernote Mendeley Dragon Filmic Pro Evernote Data Analysis Writing/Reporting Trint NVivo Scrivener MS Word Mendeley Final Cut Pro

  9. 9 Limitations of QDAS What QDA software can t do Analyze your data for you (yet ) Take control away from you Make the analysis process easier or faster Support only one kind of analysis (e.g. grounded theory, ethnography, discourse analysis)

  10. 10 Affordances of QDAS What QDAS can do Impose structure on unstructured data Make visible your analytic strategies Make your project portable Support collaboration with others Create an audit trail Assist you in every phase of your study (before and beyond analysis)

  11. 11 QDAS across the research process Create a textual laboratory (Konop sek, 2008) to organize study materials Organize and review the literature Capture field notes, social media, and other data types Create a research journal to track study progress Find every instance of a word in the data for preliminary analysis

  12. 12 QDAS across the research process Transcribe data and connect it to the media file Create written reflections while reading through data Visualize relationships between codes to generate theory

  13. 13 Downloading the Software MSU has an enterprise/site license (which makes it free to all faculty) Getting the software onto your computer is a two-step process: First you need to download the software Second, you need to get your key via the UIT Software Portal

  14. 14 Getting Started Let s walkthrough the technology

  15. 15 Resources I want to show you a few resources available to you through NVivo s parent company Lumivero (formerly QSR International)

  16. 16 Q&A What questions do you have about getting started?

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