Navigating High-Tech Markets: Crossing the Chasm and Big Data Trends

Explore the dynamics of high-tech markets through "Crossing the Chasm" principles, focusing on key strategies to bridge the gap and succeed. Delve into the latest trends in big data for 2014, showcasing innovative tools and visionary concepts shaping the industry landscape.

• High-Tech Markets
• Crossing the Chasm
• Big Data Trends
• Technology Adoption
• Digital Services

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1. Crossing the Chasm What s New? What s Not? Strata Conference Santa Clara: February 12, 2014

2. How High-Tech Markets Develop The Technology Adoption Life Cycle MAIN STREET TORNADO EARLY MARKET BOWLING ALLEY CHASM 2

3. Crossing the Chasm Two Key Principles Target a beachhead segment Niche market with an intractable problem, not solvable by conventional means Process owner is under pressure to find a solution Pragmatists are willing to consider disruptive approach Commit to provide the whole product Complete solution to the intractable problem Typically involves products and services from partners and allies Lead vendor takes responsibility for ensuring customer success 3

4. Crossing the Chasm What s New? Consumer IT! Digital Services Light to deploy, focus on user experience The Lean Start-Up Minimum viable product, rapid agile learning Leap to the tornado Critical Success Factors: The Four Gears Acquire Engage Convert Enlist We don t need no stinkin whole products!! 4

5. Crossing the Chasm What s Not? Enterprise IT! Taking the Enterprise Digital Heavy to deploy, focus on end-to-end systems Crossing the Chasm Whole product, partners and allies Bowling alley strategy Critical Success Factors Pre-chasm Breakthrough projects with top-tier brands Post-chasm High value use cases with compelling reasons to buy 5

6. Big Data: 2014 Technology Enthuiasts: Cool Tools!! Stinger MLbase Hive Go Accumulo BlinkDB Shark Pig Mesos Tachyion Cassandra Python Giraph GraphX Spark 6

7. Big Data: 2014 Visionaries: Powerful Concepts! Extreme machine learning Collaborative predictive analytics Scale-invariant intelligence Neural networks for machine perception Real-time interactive big data visualization Graph all the things Large scale machine learning cookbooks Collecting massive data via crowd-sourcing 7

8. Big Data: 2014 Visionaries: Big Opportunities! Data-powered government Creating the digital brain Big industrial internet data Driving the future of smart cities The ocean s big data platform Big data maps to renewable energy Open source big data for defense Big data for big power: the smart grid 8

9. Big Data: 2015 Crossing the Chasm: Pragmatists in Pain! Big Data visionaries pose existential threats Amazon and the existence of traditional RETAIL Google and the future of traditional ADVERTISING Cybercriminals and the future of traditional SECURITY The penny drops: Without big data analytics, companies are blind and deaf, wandering out onto the web like deer onto a freeway. 9

10. Thank You gmoore@geoffreyamoore.com twitter.com/geoffreyamoore http://linkd.in/YnBwig 10