Visual and Digital Tools for Knowledge Transfer in Pig Industry Study
This study conducted as part of the MAgrSc Innovation Support Programme focused on developing and assessing visual and digital tools for knowledge transfer in the pig industry. The research aimed to identify the needs of Teagasc advisors and clients, create tools for pig advisory and education services, pilot and evaluate these tools with farmers and advisors, and establish templates for future tool development. The study methodology involved engaging various stakeholders, tool development, piloting with focus groups, and administering questionnaires. The thesis structure included chapters on introduction, literature review, methodologies, results, and discussion. Key findings emphasized the importance of video tools in training new staff and disseminating research information.
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Presentation Transcript
MAgrSc Innovation Support Programme 2016-2018 Study title: Develop & assess visual & digital tools for KT in the pig Industry Student: John Moriarty Supervisors: Dr. Aoife Osborne UCD Dr. Amy Quinn Teagasc Office location: Pig Development Department, Teagasc, Moorepark
Study Objectives 1. Identify requirements of Teagasc advisors & clients 2. Develop tools for use in pig advisory & pig education services 3. Pilot & evaluate tools with farmers & advisors 4. Create templates for future development 2
Study Methodology Farm PDD Advisors Farm Staff Managers/Owners 6 PDD Advisors 5 Discussion Groups 3 QQI Level 5 groups Tool Development Pilot with focus groups & administer questionnaire Templates available for future development 3
Thesis Structure / Chapters Chapter 1 Introduction Background, rationale, study aim, study questions, objectives, utility Chapter 2 Literature review Irish agricultural sector, agricultural extension, visual/digital methods Chapter 3 Methodologies Data collection, tool development, evaluation Chapter 4 Results Results of focus groups & questionnaires Chapter 5 Discussion, conclusions & recommendations
Key Findings Tools Advisor Farmer Groups Farm Staff Based on 9 Focus groups completed 30 25 o 1 x Specialist Pig Advisor (6) o 5 x Farmer/Manager (28) o 3 x Farm Staff (25) Average mentions/all groups Video 20 15 Frequency determined using Nvivo 11 software for; 10 o 17 Tools o 42 Topics/Content o 26 Delivery Methods as listed by respondents in group work sessions Infographic Video Infographic 5 Factsheet 0 1 Tools across all groups Factsheet
Key Findings - Tools Farm staff respondent felt video would assist in training new colleagues; Somebody new comes & they could watch it to see how to treat pigs & how to use the handling facilities & for upskilling; for ourselves maybe if we re doing something wrong, so we won t be doing it wrong What the research was on the benefit and what the farmer should be doing as a result While an advisor saw a role in research dissemination
Key Findings Content & Delivery 90 160 Farrowing/Lactation Advisor Main Content 80 25 Research Farmer/Manager 140 Average mentions/all groups 70 Average mentions/all groups 20 Husbandry Skills Farm Staff 120 Social Media 60 Staff 15 Average Mentions/Group 100 50 Safety & Risks 10 Website 80 40 5 60 30 Newsletter 0 20 40 10 20 0 0 Content across all groups Delivery across all groups
Key Findings Content & Delivery Farmers suggested number of areas to cover Infographics that you can put up around the yard production targets safety tips the area of health production tips Topical content something that each advisor could do in their own area as they see a need for it Website was favoured delivery method among farmers website of course Facebook is the biggest platform at the moment While staff favoured social media If it was on Facebook, I d watch it probably or twitter
Key Findings Tools & content selected to develop and assess with focus groups Video Factsheet Infographic Video Conference Presentation & review Factsheet Skills Split suckling Fostering Colostrum Infographic Herd Performance 2016 Conference Presentation & review Skills AI Piglet processing Skills Research Outcome Technology Report Herd Performance 2016 Health & Safety Split suckling Fostering Colostrum Health & Safety Skills AI Piglet processing Careers Farmer interview Research Outcome Technology Report Complete Partially Complete Careers Farmer interview Research outcome Researcher interview Not Started Research outcome Researcher interview
Conclusions to Date Video most popular tool across all demographics Farmers & staff focused on video advisors more evenly focused on top 3 tools Farrowing/lactation, research & skills most popular content Farmers & staff want simple practical information
Steps to completion Task; Completed by; Chapters 2 & 3 (drafts) Drafts submitted by Christmas Tool Development Mid January Design Questionnaire Mid January Administer Questionnaire End of February Questionnaire analysis Mid March Write up Ongoing throughout
