Brand Identity Workshop Facilitation Kit and Tools
Explore a comprehensive kit for conducting a brand identity workshop, featuring activities like defining brand archetypes, assessing personality traits, and engaging in creative exercises to deepen brand understanding. Uncover the essence of your brand through thought-provoking questions and visual aids.
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BRAND PILLARS WORKSHOP FACILITATION KIT
BRAND Pillars Workshop Facilitation Deck
PERSONALITY PRE-ACTIVITY QUESTIONS If your brand were someone you met at a dinner party, how would you describe that person? What topics would interest that person? How would they dress? How would they talk? If your brand were a superhero, how would they save the world? What aspects of this superhero would resonate with your audience? Where would your brand live? Where would your brand travel on vacation? If your brand were a person in an interview, what three skills would they highlight about themselves? Who are your brand s friends? How would your brand handle a tough situation? 1 4
BRAND ARCHETYPE 1. Draw a hexagon on a blank sheet of paper (or use the duplicable template on the next slide), and put it up on your wall. 2. Using your values, look at a list of brand personality archetypes. (There are many.) 3. Determine which two of those archetypes best describe your brand s values. 4. Assign the appropriate percentage (primary: 70%; secondary: 30%) to each of the archetypes. 2 4
BRAND ARCHETYPE Archetype One Archetype Two 3 4
BRAND PERSONALITY TRAITS TRAIT 1 Personality Trait TRAIT 2 TRAIT 3 Personality Trait Personality Trait Viewing the personality archetype combination you ve identified, look at a list of personality traits. (There are many.) NON-TRAIT 2 Personality Trait NON-TRAIT 3 Personality Trait Select the three traits that you most identify with your brand. Add them to the top three hexagons. NON-TRAIT 1 Personality Trait Select the three traits that you least identify with your brand. Add them to the bottom three hexagons. 4 4
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