Optimal Print Newsbrands Spending for Automotive and Other Brands

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Recommended spending levels on print newsbrands for automotive, finance, retail, and travel brands for optimal campaign ROI. Insights on how print newsbrands can boost overall campaign revenue and ROI, with specific spend recommendations for different industry sectors. The content emphasizes the importance of allocating a sufficient budget to print newsbrands to maximize campaign effectiveness and achieve higher returns on investment.


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  1. Print newsbrands should form at least 10% of the budget for automotive brands Recommended % spend on print newsbrands to optimise total campaign ROI 18% 17% 17% 15% 15% 14% 12% 12% 11% 11% 11% 11% 11% 10% 10% 10% 2 4 6 8 10 12 14 16 18 20 25 30 35 40 45 50 Annual spend m Source: Benchmarketing/Brand Science Results Vaults 2011 to 2015 excludes outliers and incomplete models

  2. Combined services 12.22 10.82 Print newsbrands make TV spend work twice as hard 6.49 TV revenue 5.72 ROI Medium 10-12% High 12-18% No print newsbrand spend Low 2-10% Print newsbrand % of total campaign spend in combined services Source: Benchmarketing/Brand Science Results Vaults 2011 to 2015 excludes outliers and incomplete models. Combined services includes: Finance, Retail, Telecoms, Travel & Leisure, Media, Government/Social/Political, Other Services(Online & Offline)

  3. Finance Automotive 2015 spend levels 7.9% Finance 2015 spend levels 7.9% 8.47 6.76 Total Print newsbrands boost overall campaign ROI by up to 5.7 times 3.91 campaign revenue ROI 1.49 Medium 7-22% High 22-37% No print newsbrand spend Low 2-5% Print newsbrand % of total campaign spend Source: Benchmarketing/Brand Science Results Vaults 2011 to 2015 excludes outliers and incomplete models

  4. Recommended spend in print newsbrands would be double current FMCG level of 5% for food and drink brands Recommended print newsbrand % for optimal campaign ROI 20% 16% 13% 12% 12% 11% 11% 10% 10% 10% 1 2 3 4 5 6 7 8 9 10 Annual spend m

  5. 2015 spend levels 16.5% Retail 25.18 18.82 18.25 In retail the sweet spot for print newsbrands lies between 20% and 31% of total campaign spend Total campaign revenue 9.08 ROI High 31-100% Medium 20-31% No print newsbrand spend Low 2-20% Print newsbrand % of total campaign spend in retail Source: Benchmarketing/Brand Science Results Vaults 2011 to 2015 excludes outliers and incomplete models

  6. 2015 spend levels 10.8% Travel & Transport 8 7.37 6.52 Travel/Transport campaigns are more effective when print newsbrands are included in the mix 7 6 Campaign Revenue ROI 5 4 3.43 3 2.45 2 1 0 No print newsbrand spend Low 5-19% Medium 19-26% High 26-59%

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