Social Media Strategies for Journalists: A Comprehensive Guide
Dive into the world of social media for journalists with this detailed guide by Rachel Mourao. Learn about making decisions on Twitter accounts, leveraging resources like Storify and Storyful, using hashtags and crowdsourcing effectively, and accessing online tips and tutorials. Explore Facebook's role for journalists and discover how to build engagement and drive referral traffic. Get insights into personal vs. professional accounts, linking staff accounts to publications, and more. Enhance your journalistic skills in the digital age with these valuable resources and strategies.
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Social Media for Journalists Rachel Mourao, M.A. rachelmourao@gmail.com
What do you think of social media? it does not matter
Twitter for journalists Decisions before you start a) Do you need a personal or a professional account? Or both? https://twitter.com/acarvin
More decisions Does your paper need its own account? If no, do you want your staff to link their personal accounts to the publication? If yes, brand accounts need personality. https://twitter.com/thedailytexan Do not forget to give credit to your staff members by mentioning them.
Resources for journalists Storify and Storyful https://storify.com/ Tweetdeck https://web.tweetdeck.com/
Tips Use hashtags and crowdsourcing (with caution): sending pictures, using hashtags, interacting with followers, asking for their instagram pictures, drive the conversation. Try to include links When promoting a story, you can link to it several times as long as you change the wording. Marcus was wrong: the default egg avatar is sadder than an abandoned blog
Other online resources Tips for Journalists: http://stevebuttry.wordpress.com/2011/08/19/updated-and- expanded-twitter-tips-for-journalists/ Building engagement http://stevebuttry.wordpress.com/2011/08/25/advice-for-building-engagement- through-newsroom-twitter-accounts/ Twitter for Newsrooms: https://dev.twitter.com/media/newsrooms A Journalist s Guide to Twitter: http://mashable.com/2009/05/14/twitter-journalism/ Wiki that compiles people and organizations in media that use Twitter: http://twitteringjournalists.pbworks.com/ YouTube video tutorials: http://mashable.com/2009/05/31/twitter-tutorials-youtube/
Facebook for Journalists Facebook + Journalists: https://www.facebook.com/journalists This Page, run by Facebook, provides resources for using Facebook as a journalist and is also a community for journalists on the platform. Facebook + Media: https://www.facebook.com/fbmedia Created by Facebook, this page has tips on best practices and tools to help you drive referral traffic, increase engagement, etc.
Follow and Pages Pages Pages are designed to facilitate multiple administrators. Aggregating fans to a single Page helps cross-promote the work of all of a news outlet s reporters and build a fan community. Follow Different than your personal account (where you add friends), Facebook allows you to follow people. https://www.facebook.com/floridaalligator https://www.facebook.com/dailytexan
Now, lets create a page https://www.facebook.com/pages/create.php
Other online resources Sources and other links: The Facebook Guide for Journalists: http://mashable.com/2009/08/03/facebook-journalism/ Facebook for Journalists: More Work Than Twitter, but With a Bigger Payout: http://www.insidefacebook.com/2011/04/10/facebook- for-journalists-twitter/ Getting started with Facebook for Journalists guide: http://multimedia.journalism.berkeley.edu/tutorials/face book-journalists/
