Comprehensive ASO Marketing Strategy for Successful Online Business Growth
At ThatWare, we specialize in providing tailored digital marketing solutions to help businesses thrive online. Our team is dedicated to maximizing returns and accelerating sales while staying ahead of the latest trends. From defining success to user engagement metrics and launch strategies, we cover every aspect to elevate your online presence effectively.
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Presentation Transcript
Presenting ASO Marketing Strategy
About Us At ThatWare, we as a team work extremely hard in helping common people, small business owners, middle-sized businesses and fortune companies to prosper with their online business and sales funnel. We provide customized digital marketing strategies and solutions to every businesses and niche irrespective of the competition. We also keep ourselves updated with the latest digital marketing trends. Our solutions and strategies are completely different from top seo companies across the world. Our sole mission is to maximize the return on invest and hike sales funnel whilst maintaining an exponential growth on business capital turnover. Our main vision is to help peoples and businesses who want to take their online presence to a whole new level. And it has been one of our many thoughts from day one itself. We believe in putting business needs first, and this is why we continuously create various resources, strategies, plan of action and researches to help ease the challenges of internet marketing. We also work hard and put countless days into our efforts in making online marketing delightful.
Table of Contents Define Success Claim Your Social Accounts Create Content Record a Demo Launch a Dedicated Site or Landing Page Content Planning : SEO, social, blog, SMS, alerts
Define Success Objectives, Key Metrics & KPI
Metrics to Measure App Effectiveness Recommended KPI Starter Kit 1. Active Install Rate this indicates the number of users who install the app and don t uninstall 2. Number of rating the app received 3. Average rating in the app marketplace Study shows, most free apps have a higher installation rates for the first month, around 50% , after which it levels off around 30%. Average Rating = 3 (out of 5)
Tactical Metrics to be Consider In Mobile 1. Total App Downloads 2. Contest Entries 3. Social Shares 4. App Reviews 5. Web traffic new vs return visitors 6. Social Engagement 7. Channel Growth 8. Unique Leads Collected 9. Accounts Opened 10. Revenue Generated
User Engagement Metrics Reward Points Push notifications to let users know of the new Contest Entries Product Demos & Feeds Ideas help us improve Affiliate save via referrals
Launch & Promote Digital Channels, Tactics, Integrations & Content Strategy
Claim Social Accounts & Use Social Media to.. 1. Feature a showcase of the app while it is fully developed 2. Solicit feedback and ideas from your future users Visual Channel = Great place to show product in final stages, and snag good suggestions For UI/UX improvement
Create & Distribute Content Spend time in creating content that clearly explains how to use mobile app. - Blog Posts - Social Media Content - Website Copy - Email Marketing Copy - Schedule to check periodically in social during launching month to provide real-time updates on Support issues Reviews Respond to user recommendations
Record a Product Demo Video Format
Launching a Dedicated Landing Page To complete social promo efforts, launching current page even if your app has not yet launched in the market. Direct users to this page of your site Let them view your demo or video illustration Include sign-up for email / SMS alerts when app launches or updates Example here
Content Planning During App Testing (1 2 Months) After Development (3 6 Months) Demo push to landing page Direct users to this page of your site Content aligns to App Store Optimization (ASO) Checklist Let them view your demo or video illustration Promote launch date in blog, social Include sign-up for email / SMS alerts Add to social calendar and email newsletter when app launches or updates Set up app launch alerts & email triggers Launch (1 2 Weeks) Feedback from teams, BETA users, media Cross-promo placement Paid Media Planning
Final Deliverables for Month 1 Backlinks and Off-page - Web 2.0 Submissions = 8 - High Domain Authority Links = 50 - Gap Links = 30 - Tiered backlinks = 20 - Advanced backlinks = 10 - Content and on-page Technical fixes = Full scale Content Syndication = 4 Landing Page promotion s
We will measure success in Month 1 by the following 1. Traffic acquisition 2. App store visibility 3. Keywords ranking for the landing page 4. Brand awareness 5. Search visibility
