Sustainable Small Farming & Ranching: Direct Marketing Strategies
Explore the world of sustainable small farming and ranching by learning about direct marketing strategies to sell locally and regionally. Discover the benefits of direct consumer connections, market your products effectively, and enhance customer loyalty through farm stands and community-supported agriculture. Take your farming business to the next level with these insightful tips and methods.
- Sustainable farming
- Direct marketing
- Local produce
- Community-supported agriculture
- Small-scale agriculture
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
E N D
Presentation Transcript
Sell What You Grow Sustainable Small Farming & Ranching Market your Products Locally and Regionally
The Basics of Direct Marketing The Basics of Direct Marketing Capture more of the profit Reduce agricultural risk Develop unique product identity www.sare.org
Direct to Consumer Connection Direct to Consumer Connection This works to the advantage of both Both develop relationship TRUST Producer can provide fresh product tailored to customer needs Customers can provide input to grower and refine the product line based on what they purchase
People are seeking out locally grown products.
Direct Marketing Skills Direct Marketing Skills Relationship marketing - need people skills More intensive management Produce the highest quality of product
Ways to Market your Products Ways to Market your Products Farmers markets U-Pick Farm stands Ag Tourism Community supported agriculture Grocery stores Restaurant Food Banks Farm to School Food Hubs Internet
Farm Stands Customers develop loyalty to the farm Consider costs to build your stand structure No transportation cost
Farm Stands Think about location and traffic flow Familiarize yourself with regulations governing food products
Community Supported Agriculture Subscription farming What? How often? Where? Cost? Requires advanced planning http://www.slowfoodskagit.org/slo w_food_skagit/CSA.html
Check out Helsing Junction Farm at http://www.helsingfarmcsa.com http://www.helsingfarmcsa.com
Puget Sound Food Hub www.pugetsoundfoodhub.com Post what you have Drop off at agregation sites Requires Liability Insurance www.campbellriskmanagement.com
Direct Sales to Restaurants Direct Sales to Restaurants Upscale restaurants and specialty stores pay top dollar for quality produce and hard-to-get items. Marketing to Restaurants Feb. 3rd and 4th Mount Vernon Farm to Table Trade Meeting Feb. 22nd-Bellingham Farmer Fisher Chef Connection, March-Seattle
http://www.sarep.ucdavis.edu/cdpp/selldirect.pdf Marketing to Restaurants February 2nd and 3rd, 2016
Farm to School USDA Pilot Project in Washington Taste WA Days http://www.wafarmtoschool.org/page/28/t aste-washington-day Requires Food Safety (GAP) certification http://www.wafarmtoschool.org/
U Pick Operations: U Pick Operations: Good signage location Targeted advertisement Effective answering machine message Creating a pleasant and safe setting for families
U Pick Operation U Pick Operation Requirements: Requirements: Liability insurance Space for parking Ability to supervise customers Farmside manners
Ag Tourism Ag Tourism Agri-tourism or Entertainment farming Great diversity in what farms can offer Provides an on-farm experience Sequim Lavender Festival
Agritourism http://www.outstandinginthefield.com/ http://bowedisonfoodtrail.tumblr.com/ http://www.festivaloffamilyfarms.com/ http://www.bellewoodfarms.com/
If considering an Ag Tourism enterprise Natural Resources Conservation Services (NRCS) has an excellent publication www.nrcs.usda.gov/technical/ress/altenterprise/
Let the Internet work for you Let the Internet work for you Promote your products and availability Sell your products Have your own web site or get listed in a online guide or directory www.localharvest.org www.eatwellguide.org www.farmigo.com
Farmers Markets Farmers Markets One of the most common methods of getting your product to the people who want to buy it Good starting point can help develop customer base for other methods such as subscription sales (CSA).
Accepting other currencies: Accepting other currencies: Credit Cards- Square https://squareup.com/ Farmers Market Nutrition Coupons- WIC and Senior http://www.doh.wa.gov/YouandYourFamily/WIC/FarmersMarket EBT- through the market or separately
To learn more about farmers markets, visit: www.wafarmersmarkets.com seattlefarmersmarkets.org www.bellinghamfarmers.org www.mountvernonfarmersmarket.org/
Resources Resources WSDA Greenbook http://agr.wa.gov/marketing/smallfarm/ greenbook/ USDA Farmer Direct Marketing www.ams.usda.gov/directmarketing North American Farm Direct Marketing Assn. www.nafdma.com
