Insights into Seafood Market Competitiveness and Growth Trends
Delve into the dynamics of the seafood industry, exploring US seafood consumption patterns, marketing strategies, production costs of tilapia, and the growth trajectory of the broiler industry. Discover potential factors affecting the growth of seafood markets and the challenges faced in mirroring the success of other industries. Gain valuable insights into scaling operations, market competition, and cost structures in the seafood sector.
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Presentation Transcript
How to Compete in Seafood Markets
Why has US Seafood consumption stayed flat? Why can t we mimic the explosive growth of the Poultry Industry?
Marketing & Scale of Operation
1943 Jesse Jewell (Gainesville, GA) started the beginning of the commercial broiler industry JJ owned a feed mill and a processing plant This initiated a period of 20% growth Will it happen for indoor aquaculture?
US Broiler Industry Growth and % Growth 35,000 25.0% lb/year RTC Growth % 30,000 Growth % last 10 years 20.0% Million lb/year RTC 25,000 15.0% 20,000 15,000 10.0% 10,000 5.0% 5,000 0 0.0% 1930 1940 1950 Years from 1930 to 2000 1960 1970 1980 1990 2000
How USA Broiler Meat Is Marketed Further Processed 2 3 4 7 10 17 26 36 45 Year 1962 1965 1970 1975 1980 1985 1990 1995 2000 Whole 83 78 70 61 50 29 18 11 9 Cut-up 15 19 26 32 40 53 56 53 46
RAS Tilapia Production Costs (scale effects) Small Farms ===================== ===================== ===================== 250K 1.5 million Medium Scale Integrated Farms Lbs/yr 12 million Labor $0.65/lb $0.25/lb $0.11/lb Feed $0.39/lb $0.25/lb $0.15/lb Utilities $0.36/lb $0.15/lb $0.10/lb Total Direct Cost $1.51/lb $0.75/lb $0.50/lb
World Tilapia Production Costs Cost of Production $/lb $0.50 $0.55 $0.68 $0.91 COUNTRY $/kg $1.10/kg $1.20/kg $1.50/kg $2.00/kg Brasil, Ecuador, Cuba Costa Rica, Jamaica Colombia, M xico USA
Relative Costs of Animal Feed Component Protein ME of diet, Kcal/kg Fat (bulk) Corn Soy (48% ) Wheat Fish Meal (62% Protein) Fish Oil Blended Ingredient Cost $/Kcal Blended Ingredient Cost $/ton Cost $/ton Hog 16% 3,465 Broiler Tilapia Salmon 21% 3,300 6% 62% 21% 36% 2,800 55% 4,400 $ 260 $ 112 $ 187 $ 153 $ 550 $ 508 6% 70% 23% 15% 40% 20% 10% 2% 20% 2.5% 50% 12% $ 0.044 $ 0.046 $ 0.074 $ 0.093 $ 137 $ 138 $ 187 $ 373
Can RAS produced fish compete? Reminders-- Catfish farm side @ $0.70/lb and 45% fillet yield => tilapia farm gate at $0.51/lb (33% yield) Broiler production 1,000,000 kg/yr per person (vs. 100,000 kg for fish) $0.10/kg for broiler labor, capital costs, utilities twice feed requirements per unit of broiler meat produced productivity per unit space is only 50% of indoor fish
