Comprehensive Overview of USF Web Redesign Project Timeline and Key Committees
This content provides detailed information about the Web Redesign Project at USF, including the timeline, key committees such as Web Strategy Committee and Web Redesign Work Group, roles of committee members, and project highlights. It also highlights the importance of the USF website, primary audiences, and goals of the redesign initiative.
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Web Redesign Essentials & Preview: Web Redesign Project Update Presented June 2015 Marlene Tom, Marketing Communications, Web & Digital Communications Team
USF Website Importance TOP 10 NOVEMBER 2014 USF home page averages 240K views per month WEB PAGES UNIQUE VIEWS Admission Undergraduate20,946 Key audience is prospective students and parents 12,718 12,566 11,991 11,358 10,674 10,173 10,025 About Academics Apply Undergraduate Sports Management Marketing website primary audiences: Arts & Sciences Home Admission Graduate Computer Science Graduate Prospective students Prospective students families Alumni Donors Nursing Home International & Development Economics9,294 Admission Undergraduate Deadlines 9,128 8,123 Apply - Graduate
Web Redesign Project Timeline & Highlights Steps Timeline USF Leadership team approves project and funds February 2014 Web Strategy Committee established March 2014 CMS (Drupal) selected March 2014 Web Redesign Work Group established April 2014 Web redesign RFP process completed and Fastspot vendor selected Web redesign process May 2014 July 2014 - July 2015 myUSF phase 1 goes live March 2015 Marketing site goes live August 2015
Web Strategy Committee Role: Provide oversight and set policy relating to the university website and related issues. Members: David Macmillan, Vice President for Marketing Communications (Chair) Opinder Bawa, Vice President for Information Technology and Chief Information Officer Bob Spatig, Vice Provost and Dean, Strategic Enrollment Management Elizabeth Davis, Dean of the School of Management Marlene Tom, Sr. Director, Web Communications
Web Redesign Work Group 18 members from all the various key stakeholder areas around the university. Role: Charged with informing the design firm of your desired features, functionality, and designs in the next version of the website. Their role is to communicate the project within your division, solicit feedback, and provide regular updates on this year-long project.
Web Redesign Goals First-rate, interactive, and visually compelling website that engages prospective students, alumni, and donors Website will have two distinct areas: Marketing-focused, public website myUSF (intranet) Apply a responsive web design so that the website presents well in all mobile devices
Web Redesign Goals (continued) More flexible layouts and templates Modernize the site to reflect current web best practices address problems with navigation, information architecture, and old content (over 80K pages) Improve quality and workflow of site editing processes
Two Distinct Websites for Different Audiences Marketing/Public marketing-focused website myUSF/Intranet internal resources Purpose prospective students, alumni, and donors admission pages, academic programs, catalog, library, alumni, giving current students, faculty, and staff any documents and resources for internal audiences Audience Content Content contributor: numerous Managed Editor: numerous Editor: LIMITED Publisher: ONE per key recruitment area Publisher: numerous
Publishers Area Arts & Sciences Education Law Management Nursing & Health Professions Admission/SEM Online Education Library Development All Other Areas Web Content Manager Michael Routhier Linsey Wirt Mark Johnson Annie Baker Linsey Wirt Amber Armstrong Tri Nguyen Randy Souther Mary McInerney Web Communications & Services
Content Contributor Role Content Contributor: numerous Events Community News
Website Migration - Marketing, public website will launch with approximately 4,000 pages in early July - myUSF sites launching in July include ITS, Marketing Communications, and Student Life sites - Full list of websites and migration schedule - By May 2016, all websites need to be migrated from Ektron
URLs Changing Marketing, public website will use www.usfca.edu myUSF will use myusf.usfca.edu/(yoursite) Ektron websites not migrated to marketing site or myUSF can still be accessed using web.usfca.edu/(yoursite). This can be used now! Look over any brochures, letters, emails, etc. that contain www.usfca.edu URL references as these will need to be updated in July and potentially throughout the year
Process for Non-Academic Websites Continue to update your website in Ektron, but use web.usfca.edu/xxx Consider over the next year, when is the best time for us to work with you on migrating your website and let us know at webservices@usfca.edu Note any changes to current content and communicate with us when it s time for migration
Design Preview Show marketing/public site new designs myUSF site: isss
More Information myusf.usfca.edu/redesign Todays presentation and Q&As will be posted here Email us at webservices@usfca.edu
