What is digital transformation? 3 stages, 3 aspects to gradually realize digital

What is digital transformation? 3 stages, 3 aspects to gradually realize digitalization The definition of digital transformation is "improving the business model and type of business through digitalization." Specifically, there are three aspects that digital transformation can "transform": "internal processes", "business models", and "organizational culture". Before introducing in depth how to transform these three aspects, let's first take a look at the business impact that enterprise digital transformation can bring. Digital transformation trends: consumer-centric (C2B) The trend of digital transformation Bulk SMS Service actually follows the trend of business development. "Technology comes from human nature." In other words, digital technology is ultimately just a tool to serve people and meet the needs of enterprises. In recent years, the industry's hottest " new retail ", " D2C ", or " OMO " have all pointed

out consumer-centered business trends. Therefore, the core of digital transformation is to digitally transform enterprises into consumer-centered internal processes, business models, and organizational structures . What are the benefits of digital transformation? Why is it important? The benefits that digital transformation brings to enterprises can be divided into two major aspects: internal (inside the enterprise) and external (consumers): Internally, in order for the brand's strategies and resources to revolve around consumers, many departments within the company need to be mobilized. Only when the above-mentioned marketing, sales, customer service departments, etc. all accept and implement digitalization together can it be possible to achieve

complete digital transformation across departments and the entire enterprise. Although digital transformation is exhausting and time-consuming, it can highly integrate cross-department resources. Operations will be smoother, more efficient, and more synergistic. Digital Transformation Cases: Well-known Brand Cases See How to Implement Three Aspects Internal process transformation: Yinjiao Zero Card uses automated journeys to automate marketing Externally, digital transformation allows companies to be more consumer-centric. Successful digital transformation can effectively collect consumer-related data and use data integration and AI data insights to more completely establish consumer profiles. In addition to better understanding of consumers, it can also

make the interaction between brands and consumers more personal and automated , and make the customer's experience at various touch points coherent rather than disconnected. Three stages of digital transformation: digitalization, digital optimization, and digital transformation Digital transformation in a broad sense is often divided into three stages: digitalization, digital optimization, and digital transformation . The most common digital transformation of internal processes is to automate the process. For B2C brands, the most effective approach is to automate marketing activities, which can save labor costs and can be planned in advance to avoid human errors. Marketing Automation covers a wide range of areas, and there are many SaaS software that can provide one-stop solutions, such as automatically collecting data, generating reports, automatically generating reply messages using AI , etc. Salesforce Marketing Cloud and MAAC marketing platform , favored by medium and large enterprises , can set up automated customer journeys across different channels , automatically allowing consumers to embark on their own personal journey. Zingala Silver Point Zero Card uses the MAAC automatic journey function in the picture above to initiate a small-scale digital transformation starting with LINE, allowing LINE's marketing to be automated and personalized (personalization is also a reflection of consumer-centeredness) . In order to prevent new LINE friends from blocking their accounts after receiving the prizes, they specifically created a sense of anticipation in the initial welcome message, and used "getting shopping credits after a week" to give friends an incentive to stay and continue to interact with the brand. The automatic journey is triggered through the label of the new friend gift, and after 7 days, the "Q&A Roulette Game" is used to bring consumers a second wave of experience, achieving an automatic journey completion rate of up to 92%!

Chen Ruixing, senior vice president of Yinjiao Zero Card, said: "Digitalization is an irreversible wave, but there is a long distance from "thinking about digitalization" to digitalization and then to successful profit. Through cooperation with Crescendo Labs , let us bring a lot of practical help to the LINE official account experience: increasing the number of members, improving member stickiness, and ultimately increasing the members re-consumption rate is our ultimate goal. Business model transformation: ROBINMAY bids farewell to traditional business models and moves towards new retail (D2C, OMO) The strategic side of digital transformation refers to the transformation of business models, and business models vary depending on the industry. For example, most e-commerce brands have traditionally adopted a B2C model that relied on large e-commerce platforms. In recent years, they have gradually transformed into a D2C business model that directly contacts consumers. Interact directly with consumers and collect data directly from consumers by directly contacting them. Although many brands have physical stores and are not pure e-commerce, in the Internet age, it is a general trend to operate online channels while having offline channels. Alibaba founder Jack Ma made the following comment in 2016: "In the next 10 or 20 years, there will no longer be e-commerce, only the new retail model." Simply put, the new retail model is based on consumers Centered business models, including D2C, OMO, etc., are all born in response to changes in technology and mainstream consumption habits. Since its establishment in 2016, the fashionable beauty bag brand ROBINMAY has set up physical stores in prime locations such as Xinyi District and Ximen. In recent years, it has been more actively investing in digital transformation. By arranging

diversified online and offline consumer contact points and making good use of OMO tools to integrate online and offline member data. ROBINMAY also makes good use of APIs to connect its own store membership information to create complete member data assets and establish a 360-degree consumer profile, so as to truly develop products and communication strategies with the consumer as the center. Organizational culture transformation: cross-department integration and management platform CAAC The final aspect of digital transformation, and the most overlooked, is the transformation of organizational culture. Internal processes and business models relies on employee buy-in and collaboration among employees. Only when employees agree that transformation is important and believe that introducing new tools and embracing new changes

can bring significant benefits can the entire company and cross-departments embrace digital transformation. Transformation of organizational culture and even employee mindset sounds scary. In practice, however, organizations and tools can guide the shaping of culture and identity. The second paragraph of this article mentions the transition from the marketing funnel to the flywheel model. Such a change in thinking and model requires the cooperation and integration of marketing, sales (business), and customer service. Taking a jewelry brand as an example, there may be marketing staff, sales staff, and customer service staff in direct contact with consumers within the brand. Consumers see the advertisements placed by marketer A through their mobile phones, and are then directed to the official LINE account or store to purchase goods with salesperson B. After shopping, they contact customer service staff C through LINE. During the process, the three people at ABC did not synchronize information about the same consumer, which led to increased communication costs and potentially inconsistent consumer experiences. The core of digital transformation is consumer-centric. CAAC developed by Crescendo Labs is a dialogue platform that facilitates cross-department collaboration within the enterprise. Currently, CAAC can integrate multiple official LINE accounts and allow multiple different employees to log in to the same backend with different accounts. It is very convenient in management and information synchronization, and can also display the focus tags that marketers put on consumers on the same interface. This has significant savings in communication costs and operational processes, and is a good tool to promote digital transformation of organizations and cultures

Recommendation: Implement digital transformation with agile thinking Many companies are deterred or stuck on the road to digital transformation because a complete transformation requires a lot of investment and large-scale changes. The idea of achieving success in one step is not pragmatic. It is recommended that enterprises face digital transformation in an agile manner. In other words, start with small-scale local transformations as experiments, quickly reap results, gradually introduce digital tools, and change the organizational culture. In terms of internal processes, business models and organizational culture, this article provides detailed brand examples and corresponding tools, demonstrating that light and fast digital transformation is not only feasible, but also more likely to lead to success. Recommended reading: Event site | The next stop of digital transformation: Play with data applications to create a humanized customer experience Contact Us Website: https://www.bulksmsmaster.com Telegram: https://t.me/latestdat Whatsapp: 639858085805 Phone: 639858085805 Email: info@bulkmailmasters.com Address: Blk 34 Lot 5 Easthomes 3 Subd Estefania, Bacolod City, Philippines,6100 Thank You