Visit St. Mary's Tourism Development Plan
Discover Visit St. Mary’s mission to enhance tourism in the region by attracting visitors, supporting local businesses, and creating engaging experiences. Learn about their strategic goals, community involvement, and initiatives to promote cultural heritage and modern attractions.
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Presentation Transcript
VISITST. MARYSMD REPORTTOTHECOMMISSIONERS JUNE 15, 2021
OUR MISSION Visit St. Mary s serves the community and economy of St. Mary s County by designing, developing, and supporting tourism assets and by attracting overnight visitors for the economic benefit of the County. OURMISSION & OURVISION OURVISION Visit St. Mary s vision is to be the premier weekend destination for the mid- Atlantic region and the most attractive tourism destination in the Capital region. Visit St. Mary s strives to help shape, promote, and champion a nationally- renowned heritage and historic brand while complimenting the tourism experience with modern tourism attractions. The organization seeks to engage the community in developing a local culture that complements St. Mary s County and welcomes visitors.
Introduce myself as the new Tourism Ambassador to the all of our local partners: State and County Government Lodging Providers Restaurant Owners Museum & Historical Site Executives Event Venues Activity Providers Business Owners A FRESHSTART Introduce Visit St Mary s as uniquely positioned to help with: Product Development Sales and Marketing Support Regulatory Support Capital Investment Listen & Learn Set Expectations Connect the Community PLAN: INTRODUCE MYSELFANDTHE ORGANIZATIONTOTHE COMMUNITY
Make VisitStMarysMd.com the hub of all tourism-related information Revitalize social media to attract and engage visitors LOOKINGAHEAD Optimize, analyze and share visitor data Create and distribute enticing content and collateral Engage our partners in strategic planning PLAN: FOCUSONOUR FOUNDATION& OUR COMMUNITY Provide educational opportunities for partners on marketing best practices
LODGING DINING WATERACCESS & ACTIVITIES LEONARDTOWN SOUTHCOUNTY MUSEUMS & HISTORICSITES EVENTS AGRI-TOURISM/FARM-TO-TABLE OUTDOORACTIVITIES COMMUNITY VSM TOPTEN OPPORTUNITIES PLAN: ADVANCETHE BIGDREAMSBYLEARNING FROMTHESMALLWINS
Spending grant money promoting local businesses and attractions Google Search and Display Ads Facebook Display Ads Broadcast, Podcast and Streaming Ads in MD, DC, NY, NJ and PA Print Ads in County Times, Old Town Crier, Rec News, & The Enterprise PROGRESS Giving administrative and consultative support to bring more activities to Leonardtown Wharf Giving administrative and consultative support for farm wedding venue incident reporting process Learning the magic of St. Mary s County PLAN: GETTING THE SMALLWINS
OURSTAFF Barbara Sopato, Executive Director Mary Wagner, Communications & Marketing Assistant STAFF& BOARD OUR BOARD OF DIRECTORS Regina Faden, Chairperson, Historic St. Mary s City Kim Aus, Vice Chairperson, Cherry Cove Group Nancy Eastering, Sotterley Plantation Phil Langley, Fish the Bay Charters Scott Sanders, Tobacco Barn Distillery Laschelle McKay, Leonardtown Town Administrator Jim Grube, Woodlawn & Jubilee Chris Kaselemis, DED Director WEARE VISITST. MARY SMD
THANKYOU! BARBARASOPATO EXECUTIVEDIRECTOR, VISITST. MARY S MD BARBARA@VISITSTMARYSMD.COM 240.434.1185
