Venom: Let There Be Carnage - Engaging Opportunity for Brands
Tom Hardy returns in "Venom: Let There Be Carnage" as Eddie Brock, the host of alien symbiote Venom, facing off against serial killer Cletus Kasady who becomes the host of the symbiote Carnage. The movie offers a thrilling experience for superhero fans and a perfect platform for brands looking to engage with the 16-34 male audience through its young, male-skewing demographic. With elements of action, technology, and gaming, the sequel promises to captivate audiences and create a buzz in the market.
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VENOM: LET THERE BE CARNAGE
VENOM: LET THERE BE CARNAGE Tom Hardy looks to be having the time of his life as Venom Venom was a big worldwide hit and Tom Hardy looked like he was having a great time playing both Eddie Brock and his symbiote Venom. Hardy has returned in this sequel and is this time being directed by Andy Serkis. Eighteen months after the events of Venom, Brock struggles to adjust to life as the host of the alien symbiote Venom. Brock attempts to reignite his career by interviewing serial killer Cletus Kasady, who becomes the host of the symbiote Carnage and escapes prison. It s ideal for brands looking to reach 16-34 men this September. CAST Tom Hardy, Michelle Williams, Naomie Harris, Woody Harrelson KEY STATS The first Venom delivered over 2.1m admissions on the DCM estate in 20172 That equates to 14 16-34 male TVRs2 EST. INDUSTRY ADMISSIONS 1.5m REACH / IMPACTS / TVRs3 All adults (16+): 2.8% / 1.5m / 3.0 16-34 adults: 5.9% / 1m / 6.6 16-34 men: 8.6% / 762k / 9.8 Source: 1. Kantar TNS Film Monitor. 2. DCM admissions Cube. 3. Industry figures. RELEASE DATE: 15 SEPTEMBER 2021
VENOM IS A SURE BET FOR BRANDS LOOKING TO ENGAGE 16-34 MEN Venom s cinema audience was two-thirds 16-34 and we expect the sequel to deliver a very similar young, ABC1, male skewing audience too. Venom: Let There Be Carnage Forecast TVR Build 66% 16-34 9.6 9.3 26% 35-54 8.8 8.0 6.6 6.4 6.3 5% 55+ 6.0 5.4 4.5 4.0 71% MALE 2.7 62% ABC1 Week 1 Week 6 16-34 Adults 16-34 Men Source: Profile data from Kantar Film Monitor survey. TVR build based on forecast industry admissions
SUPERHERO FANS ARE EARLY ADOPTERS Venom: Let There Be Carnage offers a brilliant opportunity for brands to reach tech and gaming enthusiasts who love to treat themselves and buy the latest products first. 86% more likely to be Early Adopters to buy new products before their friends (Index 186) 79% like to treat themselves to new products (Index 116 vs. 67% of UK population) Over 2 times more likely to keep up to date with developments in the video game industry (Index 253) 65% keep up with developments in technology (Index 138) 63% love to buy new gadgets and appliances (Index 171) Over 2 times more likely to buy a new games console in the next 12 months (Index 256) Over twice more likely to buy smart technology for the home in the next 12 months (index 212) Source: TGI Q4 2019. Target: People to have recently watched 2+ of Avengers: Infinity War, Deadpool 2, Venom, Aquaman or Captain Marvel at the cinema. Index vs. average UK adult.
