Value-Based Drug Pricing

Value-Based Drug Pricing
Steven D. Pearson, MD, MSc
The Increasing Costs of Health Care Squeeze Out
Other Public Spending Priorities, Too
2
STATE BUDGET, FY2001 VS. FY2011 (BILLIONS OF DOLLARS)
NOTE: 
Dollar figures are inflation adjusted using a measure specific to government spending as developed by the U.S. Bureau of Labor and Statistics.
SOURCE
: 
Massachusetts Budget and Policy Center 
Budget Browser
.
+$5.1 B
(+59%)
-$4.0 B
(-20%)
Health Coverage
(State Employees/GIC;
Medicaid/Health Reform)
Public
Health
Mental
Health
Education
Infrastructure/
Housing
Human
Services
Local
Aid
Public
Safety
Conceptual Approaches to
“Fair” Pricing
 
 
“Free market”/supply and demand
 
Costs of development and production plus
“reasonable” profit
 
Added “value” to patients and health systems
 
ICER
Value-Based Price Benchmark
 
Step 1: Long-term cost-effectiveness
Price at which the cost per quality-adjusted life year gained =
$100,000-$150,000
Range leaves room for the role of other factors
Step 2: Potential short-term budget impact
Cost impact > anticipated growth in GDP + 1%
Based on state (Mass/Maryland) and the ACA legislation
The math
5-year potential uptake if not strictly controlled
Annualized NET potential budget impact
Anticipated number of new FDA drugs
$904 million NET 
per year 
per new drug = affordability “alarm bell”
 
From Value Assessment to
“Value-Based Price Benchmarks”
46%-62%
2-3x higher!
9%
Policy Prescriptions to
Address 
Initial
 Drug Prices
 
Changing physician payment for Part B drugs
Mandates for R&D transparency
Medical Loss Ratio (MLR) equivalent
Direct Medicare negotiation
Benchmarking to VA prices
New or increased use of market incentives
Policy Prescriptions to
Reward Value-Based Pricing
P
R
I
C
E
 
M
E
E
T
S
 
B
E
N
C
H
M
A
R
K
Mandatory inclusion in formulary
First tier with zero or low co-pay
Default “gold card” with providers
Include entire price in new
technology add-on payments
Set Part B coinsurance to low level
Exclude from 340B discount 
program
Increase FDA exclusivity period
P
R
I
C
E
 
E
X
C
E
E
D
S
 
B
E
N
C
H
M
A
R
K
Lower tier or allow exclusion
Full exercise of step therapy, etc.
Reimburse up to value-based price
Include only value-based price
in bundles
Increase transparency to justify 
prices over value-based price
Include in 340B program discounts
Decrease FDA exclusivity period
Moving Forward
Profits, access, and affordability exist in
ethical tension within any insurance system
Profits supporting future innovation is a good thing
Prices that are scaled to reflect added value to
patients and consideration of health system
affordability will not kill innovation or the drug
industry
Keeping 
the patient 
at the center…
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Dive into the concepts of value-based drug pricing with Steven D. Pearson, MD, MSc. Gain insights into the evolving landscape of pharmaceutical pricing strategies and their impact on healthcare economics and patient access.

  • Drug Pricing
  • Healthcare Economics
  • Pharmaceutical Pricing
  • Value-Based Care

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  1. Value-Based Drug Pricing Steven D. Pearson, MD, MSc

  2. THE IMPACT OF RISING HEALTH CARE COSTS IN MASSACHUSETTS WHERE HEALTH CARE DOLLARS GO DRIVERS OF SPENDING GROWTH VARIATIONS IN SPENDING The Increasing Costs of Health Care Squeeze Out Other Public Spending Priorities, Too STATE BUDGET, FY2001 VS. FY2011 (BILLIONS OF DOLLARS) FY2001 FY2011 $16 $14 +$5.1 B (+59%) -$4.0 B (-20%) $12 $10 -15% $8 $6 -13% $4 -11% -23% -50% -33% -38% $2 $0 Health Coverage (State Employees/GIC; Medicaid/Health Reform) Public Health Mental Health Education Infrastructure/ Housing Human Services Local Aid Public Safety NOTE: Dollar figures are inflation adjusted using a measure specific to government spending as developed by the U.S. Bureau of Labor and Statistics. SOURCE: Massachusetts Budget and Policy Center Budget Browser. 2 MARCH 2013 BLUE CROSS BLUE SHIELD OF MASSACHUSETTS FOUNDATION

  3. Conceptual Approaches to Fair Pricing Free market /supply and demand Costs of development and production plus reasonable profit Added value to patients and health systems

  4. ICER Value-Based Price Benchmark Step 1: Long-term cost-effectiveness Price at which the cost per quality-adjusted life year gained = $100,000-$150,000 Range leaves room for the role of other factors Step 2: Potential short-term budget impact Cost impact > anticipated growth in GDP + 1% Based on state (Mass/Maryland) and the ACA legislation The math 5-year potential uptake if not strictly controlled Annualized NET potential budget impact Anticipated number of new FDA drugs $904 million NET per year per new drug = affordability alarm bell

  5. From Value Assessment to Value-Based Price Benchmarks Price to Achieve $100K/QALY Price to Achieve $150K/QALY Max Price at Affordability Threshold PCSK9 Drugs List price $14,350 (n=2,636,179) $5,404 $7,735 $2,177 46%-62% Max Price at Affordability Threshold Price to Achieve $100K/QALY Price to Achieve $150K/QALY Entresto List price $4,560 (n=1,949,400) $9,480 $14,472 $4,168 2-3x higher! 9%

  6. Policy Prescriptions to Address Initial Drug Prices Changing physician payment for Part B drugs Mandates for R&D transparency Medical Loss Ratio (MLR) equivalent Direct Medicare negotiation Benchmarking to VA prices New or increased use of market incentives

  7. Policy Prescriptions to Reward Value-Based Pricing PRICE MEETS BENCHMARK Mandatory inclusion in formulary First tier with zero or low co-pay Default gold card with providers Include entire price in new technology add-on payments Set Part B coinsurance to low level Exclude from 340B discount program Increase FDA exclusivity period PRICE EXCEEDS BENCHMARK Lower tier or allow exclusion Full exercise of step therapy, etc. Reimburse up to value-based price Include only value-based price in bundles Increase transparency to justify prices over value-based price Include in 340B program discounts Decrease FDA exclusivity period

  8. Moving Forward Profits, access, and affordability exist in ethical tension within any insurance system Profits supporting future innovation is a good thing Prices that are scaled to reflect added value to patients and consideration of health system affordability will not kill innovation or the drug industry Keeping the patient at the center

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