Unveiling Business Information Structures and Perspectives
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Pyramids,
Wheels,
and Shooting Stars
EFFECTIVE WAYS TO THINK ABOUT THE STRUCTURE
OF BUSINESS INFORMATION
Research perspectives & samples
for BUS 720 – Summer 2024
On Expectations…
Do you
agree
or
disagree
with the following statements?
1.
A perfect answer to my project sponsor’s needs is probably published.
I just need to find it.
2.
My project sponsor is interested in my MBA-level knowledge & skills,
so I only need to think of a creative solution to their problem;
research isn’t necessary.
* negotiation/ongoing conversations
Answers vs Estimates
Click the image above to link out to the video.
Pyramid Peak Problems
Why do you think the following two market size estimates are so different?
a.
Euromonitor International:
232,667,700
units of wearables estimated to be sold
worldwide in 2026.
•
Retrieved Jan. 31, 2023 from Euromonitor’s
Passport database at SFU Library
b.
IDC Inc.:
628.3 million
units of wearables
forecast to be shipped annually by the end of
2026.
•
Press release: Dec. 21, 2022. Online:
https://www.idc.com/getdoc.jsp?container
Id=prUS49980022
Business Information
Business Info - Issues
Converging Trends
Cost/patient
60+
Alzheimers
Academic
opinions
Medical
tourism
Skype
Multiculturalism
T
h
a
i
c
a
r
e
h
o
m
e
s
f
o
r
E
u
r
o
p
e
a
n
A
l
z
h
e
i
m
e
r
’
s
p
a
t
i
e
n
t
s
<
n
e
w
s
>
Thai culture &
reputation
Also see:
G&M article
re: India’s
retirement
homes
Information Sources
K
e
y
f
i
n
a
n
c
i
a
l
s
?
N
e
w
s
a
b
o
u
t
a
c
t
i
o
n
s
t
a
k
e
n
?
Information Sources
Read my
Trampoline
series of posts to see the
“wheel” in action
AdvisorFlow
Artificial Intelligence Product Launch
Statista
:
AI & Financial Services
Nvidia
Business Source:
product positioning AND strategy
ACM:
broader search for market positioning
Associations:
Search
+
Advocis
+
IAA
Industry News:
Search
+
Sample from FA Mag
+ mentioned
JD Power research
BEST Service Flows
Market Analysis and Expansion Strategy
for the Higher Education Industry in the
Northwest and Midwest US
Cleaning & Maintenance Management
–
survey report
Assoc:
Building Service Contractors Association International
Industry
news
+
report
Mergent Intellect
: D&B company records
Cascadia Partners
Devising a Five-Year Growth Strategy
for a Management Consulting Firm
ICMCI
:
Publications
FEACO
(European Fed. of Management Consultancies Assoc.)
Private research report
(quality=?)
Factiva
:
News article
with leads…
Business Source Complete:
industry profile #1
+
#2
MNP LLP
Research on Consulting Service Offerings
for Small and Medium Enterprises (SMEs)
Competitor/peer websites?
Small Business Accelerator:
Consulting
IBISWorld Industry Reports
-
sample
Canadian Federation of Independent Business
(US)
National Small Business Association
Nourish Labs
Develop a Business Development
Growth Partnership Strategy for an
Early-Stage Agritech Company
Frost & Sullivan
: fertigation!
Search #1 for associations/news:
indoor farming association
Search #2 for CDN gov docs:
inurl:gc.ca "indoor farming"
Focus on Agriculture Canada:
Start
+
Sectors/Markets
Passport
: tomatoes Canada
Agricola
:
article
Pacific Blue Cross
Building a Health & Wellness Business Model that
Understands the Needs
Facing Current Clients,
Organized into Industry Segments
Competitor/peer websites?
Canada’s Healthy Workplace Month - Resources
Canadian Centre for Occupational Health & Safety
Int’l Foundation of Employee Benefit Plans -
blog
AFLAC WorkForces reports –
Archive
+
Current
Practitioner news article
report
slides
…
Consulting firms?
Sample from McKinsey
United Way British Columbia
United Way BC's
Hi Neighbour
Initiative
(Establish a Business Improvement Area (BIA))
Local Government:
How to Start a BIA
Provincial Government:
Business Improvement Areas
Association:
Do's and Don'ts in Starting Your BIA
+
many more
of the same…
Mapping businesses + demographics:
SimplyAnalytics
+
ArcGIS Online
Waves Coffee House
Capital Budgeting
Recent eBooks:
catalogue search
Small Business Accelerator:
Coffee Shops Guide
Government of Canada:
Financial Performance Data
Business Plans Handbooks
(series):
café
/
coffee shop
Sage Business Cases
:
case studies on similar topics
Explore effective ways of conceptualizing business information structures through pyramids, wheels, and shooting stars. Delve into divergent market size estimations, information gaps, converging trends in business, and the importance of research in meeting project sponsor expectations and requirements. Dive into a rich array of resources and tools for comprehensive business information analysis and decision-making.
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Presentation Transcript
Pyramids, Wheels, and Shooting Stars EFFECTIVE WAYS TO THINK ABOUT THE STRUCTURE OF BUSINESS INFORMATION Research perspectives & samples for BUS 720 Summer 2024
On Expectations Do you agree or disagree with the following statements? 1. A perfect answer to my project sponsor s needs is probably published. I just need to find it. 2. My project sponsor is interested in my MBA-level knowledge & skills, so I only need to think of a creative solution to their problem; research isn t necessary. * negotiation/ongoing conversations
Answers vs Estimates Click the image above to link out to the video.
Pyramid Peak Problems Why do you think the following two market size estimates are so different? a. Euromonitor International: 232,667,700 units of wearables estimated to be sold worldwide in 2026. b. IDC Inc.: 628.3 million units of wearables forecast to be shipped annually by the end of 2026. Retrieved Jan. 31, 2023 from Euromonitor s Passport database at SFU Library Press release: Dec. 21, 2022. Online: https://www.idc.com/getdoc.jsp?container Id=prUS49980022
Business Information $$$ Big name analysis Below + analysis Aggregated information + gaps filled with primary research Aggregated and incomplete information Dispersed and incomplete information
Business Info - Issues Issues below (again!) $$$ analysis Issues below, plus Expertise Experience Track record + analysis Issues below, plus Methodology + primary research Aggregated Varying definitions Varying quality Gaps Dispersed
Converging Trends Thai care homes Thai care homes for European for European Alzheimer s Alzheimer s patients patients < <news news> > Also see: G&M article re: India s retirement homes Skype 60+ Alzheimers Thai culture & reputation Medical tourism Academic opinions Cost/patient Multiculturalism
Regulations, Trade Data, Industry Overviews, and more... Information Sources Information Sources Directories. Industry Overviews, News Governments How and Why Questions Academics Associations Read my Trampoline series of posts to see the wheel in action NEWS Pyramid peak! Private Researchers Companies Key financials? News about actions taken?
AdvisorFlow Artificial Intelligence Product Launch Statista: AI & Financial Services Nvidia Associations: Search + Advocis + IAA Industry News: Search + Sample from FA Mag + mentioned JD Power research ACM: broader search for market positioning Business Source: product positioning AND strategy
BEST Service Flows Market Analysis and Expansion Strategy for the Higher Education Industry in the Northwest and Midwest US Cleaning & Maintenance Management survey report Assoc: Building Service Contractors Association International Industry news + report Mergent Intellect: D&B company records
Cascadia Partners Devising a Five-Year Growth Strategy for a Management Consulting Firm Factiva: News article with leads ICMCI: Publications FEACO (European Fed. of Management Consultancies Assoc.) Private research report (quality=?) Business Source Complete: industry profile #1 + #2
MNP LLP Research on Consulting Service Offerings for Small and Medium Enterprises (SMEs) Competitor/peer websites? IBISWorld Industry Reports - sample Small Business Accelerator: Consulting (US) National Small Business Association Canadian Federation of Independent Business
Nourish Labs Develop a Business Development Growth Partnership Strategy for an Early-Stage Agritech Company Frost & Sullivan: fertigation! Search #1 for associations/news: indoor farming association Search #2 for CDN gov docs: inurl:gc.ca "indoor farming" Focus on Agriculture Canada: Start + Sectors/Markets Passport: tomatoes Canada Agricola: article
Pacific Blue Cross Building a Health & Wellness Business Model that Understands the Needs Facing Current Clients, Organized into Industry Segments Competitor/peer websites? AFLAC WorkForces reports Archive + Current Canada s Healthy Workplace Month - Resources Canadian Centre for Occupational Health & Safety Int l Foundation of Employee Benefit Plans - blog Practitioner news article report slides Consulting firms? Sample from McKinsey
United Way British Columbia United Way BC's Hi Neighbour Initiative (Establish a Business Improvement Area (BIA)) Local Government: How to Start a BIA Provincial Government: Business Improvement Areas Association: Do's and Don'ts in Starting Your BIA + many more of the same Mapping businesses + demographics: SimplyAnalytics + ArcGIS Online
Waves Coffee House Capital Budgeting Small Business Accelerator: Coffee Shops Guide Government of Canada: Financial Performance Data Business Plans Handbooks (series): caf / coffee shop Sage Business Cases: case studies on similar topics Recent eBooks: catalogue search
