Unlocking the Power of Omnichannel Marketing Insights
Discover the benefits of omnichannel marketing, insights, and strategies to enhance customer engagement and experience. Learn from industry experts about executing successful omnichannel marketing campaigns and embracing personalized content for better customer retention. Stay ahead with key insights and trends in B2B marketing for the future.
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Presentation Transcript
Omnichannel Marketing Omnichannel Marketing Execution Execution
Panelists - Tom Burton, Co-Founder and COO, LeadSmart Technologies - Chelsea Meiller, Director of Marketing, ORS Nasco - Lindsay Young, Founder and President, 3 Aspens Media
Omnichannel Marketing Defined Happens when companies provide a set of seamlessly integrated channels, catering to customer preferences, and steering them to effective solutions (McKinsey)
Omnichannel Benefits Improved customer engagement and experience High customer retention and loyalty Smoother customer journey Revenue growth A more integrated business Better customer insights
Insights Insights Digital self-service will dominate the B2B buyer journey. Marketers need to get tech integration right (Insider Intelligence) Marketers must focus on the full customer life cycle including retention, upsell, and expansion. Strong customer experience programs will center on brand, company values and talent to foster deeper connections with customers (Insider Intelligence) Personalized, targeted content will be imperative. Marketers should embrace B2C tactics to enhance a personalized customer experience (Insider Intelligence) 54% of US and UK B2B marketers expect to spend more on content creation and strategy in 2023. 54% also said they will spend more on customer marketing (Integrate and Demand Metric)
Sources Sources McKinsey: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/b2b- sales-omnichannel-everywhere-every-time McKinsey: https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel- marketing Edelman: https://www.edelman.com/expertise/business-marketing/how-b2b-companies-are- adapting-covid Insider Intelligence: https://www.insiderintelligence.com/content/5-predictions-b2b-marketing-2023
Sources Sources TrustRadius: https://www.trustradius.com/vendor-blog/2022-b2b-buying-disconnect-the-age-of-the-self-serve-buyer McKinsey: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/how-b2b-sales-have- changed-during-covid-19 Gartner: Gartner Sales Survey Finds 83% of B2B Buyers Prefer Ordering or Paying Through Digital Commerce Moengage: https://www.moengage.com/learn/creating-a-omnichannel-strategy/
Omnichannel Marketing Execution Omnichannel Marketing Execution Thank You for Attending! Thank You for Attending!
