Unlocking the Digital Marketing Potential in Nigeria
Discover the massive potential of digital marketing in Nigeria as a key strategy to reach a broader audience, target potential customers, and measure success effectively. Explore the country's digital landscape, online population statistics, and the increasing demand for digital skills by 2030.
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Presentation Transcript
POTENTIAL OF DIGITAL MARKETING IN NIGERIA Arslan Dawood Digital Marketing Specialist
What is Digital Marketing? Any Marketing That Uses Online Platforms And Electronic Devices To Convey Promotional Messaging And Measure Its Impact.
Why Digital Marketing is Important? Digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. Additionally, it's often more cost-effective than traditional advertising, and enables you to measure success on a daily basis and pivot as you see fit.
Some Statistics about Nigeria Population in Nigeria: Nigeria had a population of 208.8 million in January 2021. 52.3% of Nigeria s population lives in urban centers, while 47.7% lives in rural areas. Internet Usage in Nigeria: There were 104.4 million internet users in Nigeria in January 2021. The number of internet users in Nigeria increased by 19 million (+22%) between 2020 and 2021. Internet penetration in Nigeria stood at 50.0% in January 2021. Social Media Usage in Nigeria: There were 33.00 million social media users in Nigeria in January 2021. The number of social media users in Nigeria increased by 6.0 million (+22%) between 2020 and 2021. The number of social media users in Nigeria was equivalent to 15.8% of the total population in January 2021. Source: https://datareportal.com/reports/digital-2021-nigeria
By 2030, 50-55 percent of all jobs in Kenya will require digital skills, driven by a thriving ICT sector and start-up ecosystem and resulting in strong growth in the demand for digital skills across the country. Thirty-five to 45 percent of all jobs in C te d Ivoire, Nigeria, and expected to require supported by a strong ICT infrastructure and supportive policies towards digital literacy. Mozambique s digital readiness is the weakest among the five countries, with an expected demand of 20-25 percent of all jobs requiring digital skills by 2030. Rwanda digital are skills,
Where can I learn Digital Marketing? Coursera: https://www.coursera.org/specializations/digital-marketing Udemy: https://www.udemy.com/course/learn-digital-marketing-course Google: https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing Edx: https://www.edx.org/learn/digital-marketing HubSpot: https://academy.hubspot.com/courses/digital-marketing
Type of jobs in Digital Marketing? Digital Marketing Specialist SEO Manager Content Marketing Specialist Marketing Coordinator Social Media Manager PPC Specialist Marketing Automation Coordinator Graphic Designer Website Developer Email Marketing Specialist
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