Understanding the Consumer Adoption Journey for Pets
Exploring the behaviors and motivations behind pet adoption, this presentation delves into global pet ownership trends, acquisition methods, and the importance of increasing animal adoptions. It emphasizes the consumer purchase journey, barriers to adoption, triggers for decision-making, and best practices for adoption agencies at each stage of the process.
Uploaded on Oct 09, 2024 | 0 Views
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
E N D
Presentation Transcript
Essentials of Consumer Behavior, 2 Essentials of Consumer Behavior, 2nd ndEd. Ed. Debra Stephens Debra Stephens Chapter Ten Nonhuman Animals as Special Possessions
Global Pet Ownership Over half of people internationally have at least one pet Argentina, Mexico and Brazil have highest percentage of pet-owners Asians are least likely to own a pet most popular pet in Argentina, Mexico and Brazil most popular in Russia, France and the USA most popular in China Most popular in Turkey Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries multiple answers possible rounded
Where do pet owners acquire their pets? This slide should be tailored for the geographic area in which the instructor is teaching.
Why should we try to increase animal adoptions? This slide should be tailored for the geographic area where instructor is teaching.
Remember the consumer purchase journey? Emphasizes Researching/understanding consumer experience- thoughts, feelings, actions, goals- at each step and during each interaction with rescue organization and its animal adoption candidates
The Consumers Animal Adoption Journey Open to possibility Key: Understand consumers barriers to adoption. Triggers of decision to adopt Key: understand consumer s goal in adopting. Evaluating/shopping Key: help consumer clarify adoption goal, hopes, fears. Experiencing Key: offer post-adoption education, support.
Examples of adoption agency best practices at each stage of the consumer s journey Open to possibility Outreach, adoption days at local retailers Oregon Humane Society Off-Site Adoptions at Pet Smart Triggering decision to adopt Programmatic advertising based on potential adopters digital behavior Digital Pawprint
Examples of best practices at each stage of consumer s journey- continued Evaluating/shopping Agency as matchmaker Pixie Project: The Pixie Project focuses on finding life-long matches between pet and adopter and for that reason our adoption process is a bit more in depth than some other shelters. We appreciate the opportunity to sit down and talk with any person or family looking to adopt a new pet so we can best help them find an animal that suits their home and lifestyle. Managing inventory Second Chance animal rescue program Foster homes for animals- in-depth knowledge of animal, better environment for potential adoptees Animal Rescue and Care Fund Experiencing life with new pet Offer free behavioral consults, classes Pet Training at OHS
Individual or small-group exercise Go to the websites of three animal rescue organizations in your area and peruse the sections showing the animals available for adoption. Which of the three sites is the most consumer-friendly, based on what you ve learned about the consumer s journey to pet ownership? Explain your choice, and then suggest specific ways the other two sites could improve their animal descriptions and other information.
