Understanding Public Media Marketing Strategies
Learn how to improve your marketing strategies by targeting your audience, controlling what you can, and maintaining consistency in message delivery. Explore the impact of public media and how it can benefit your brand's visibility and audience engagement. Discover practical tips for producing content from your audience's perspective and leveraging public media platforms effectively.
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Presentation Transcript
Custom Presentation December 2024
Highlights; - Simple ways to improve your marketing. - What is Public Media. - The Public Media Audience. - Public Media Sponsors. - Joe Mitchell.
Your Marketing: Control what you can. There are many things you cannot control (weather, economy) Do your best to control what you can; Your Message Your Logo Your Audience s Experience Your On-Line Presence
Target Your Audience NOT YOURSELF Write and produce everything from their point of view. What is important to them?
Consistency Message Media (Build Frequency) Exposure
Example of Consistency ArtYard 15 seconds- 6/6 7/24/22 Cart: 7785 Supporting WHYY ArtYard. Home of provocative art, performance, and creative mischief in Frenchtown, New Jersey. In June, jazz and world musician Oran Etkin and his children s music party Timbalooloo, and Susan Werner perform. Artyard (dot) org Cart: 7786 Supporting WHYY ArtYard. Home of provocative art, performance, and creative mischief in Frenchtown, New Jersey. Presenting the Hatch, a celebration of creative incubation and community featuring live music, storytelling, and a parade of locals dressed as birds. Artyard (dot) org Cart: 7787 Supporting WHYY ArtYard. Home of provocative art, performance, and creative mischief in Frenchtown, New Jersey. Through July 31, Ecstatic Decrepitude, conveying Bread & Puppet Founder Peter Schumann s work uniting artists and communities. Artyard (dot) org
WHYY TV & FM are the PBS and NPR stations for Southeastern Pennsylvania, Delaware and SOUTH JERSEY. WHYY has a full time news staff based in South Jersey, focus community efforts on the area, host Ask Governor Murphy (with Governor Murphy), and is supported by a variety of institutional South Jersey sponsors. Market wide our sponsors use WHYY to deliver trusted messaging to our adult upscale audience. WHYY 90.9FM Atlantic County 89.7FM Cape May County 90.3FM Live Stream at WHYY.org
WHYY Audience Impact Radio builds awareness. Public radio builds brand loyalty. Public media attracts an audience that contributes financially to stations, even though the content is free. That connection to public radio extends to public radio sponsors. 73% of listeners have a more positive opinion of a brand when they learn it sponsors an NPR station. 95% of NPR s weekly listeners do NOT listen to commercial talk/news stations in a typical week. 70% of listeners prefer to engage with companies that sponsor their local NPR station. WHYY offers an uncluttered environment for sponsorship messages. There is under four minutes of local messages per hour.
South Jersey Institutional Sponsors City of Vineland Rutgers Camden Stockton Univ Rowan Univ South Jersey Gas Camden Fireworks Medford Leas Artyard Virtua Atlantic Electric Delaware River Port Authority NJ Education Assoc. NJ Coalition Auto Retailers NJ State Council of Arts SJ Wine Growers Sheraton Atlantic City 1st Bank of Sea Isle Cooper Hospital
Non-Profit Arts Sponsors NJ State Council of Arts SJ Wine Growers Commonweal Gallery Concordia Chamber Players The Association for Public Art The Crossing Jazz at the Ballroom Music at Bunker Hill Philadelphia Arts Collective Christ Church Preservation Trust McCarter Theatre Philadelphia Theatre Company St. Pauls Episcopal Church Ballet X Cape May MAC Camden Fireworks Christ Church Christiana Hundred Artyard HMS School Lucy the Elephant NJ Theater Alliance Orchestra Concordia Raritan River Music Festival South Jersey Wind Ensemble Stockton Performing Arts
South Jersey Sponsors I have gotten SO much feedback from NPR radio! My lending folks are mentioning it and my manager at Landis just opened an account. I even heard from my employees who apparently listen to NPR who would have ever guessed it! Unbelievable response for the limited air time! Larry Schmidt, First Bank of Sea Isle City We ve had people come in over the weekend saying they heard us on NPR.. Rich Helfant, Lucy the Elephant
WHYY Social Responsibility WHYY offers a voice to those not heard, a platform to share everyone s stories, a foundation to empower early and lifelong learners and a trusted space for unbiased news. Learn more about Social Responsibility at WHYY.
Thank You! Joe Mitchell Manager Corporate Underwriting & Sponsorships 609-602-6606 jmitchell@whyy.org WHYY is my go-to for reliable, true information, sanely delivered.
