Understanding Product Classification and Diversification Strategies

“Product(ion)” Plan
Prepared By : Genoveva
(email : genoveva.claudia@gmail.com)
Classified of Product(ion)
Tangible / Goods :
     is any physical product
that can be touched like
a computer, a car, a pen
Intagible / Services :
     is a non-physical
product like an
insurance policy, tour
     packages, car repair
     services.
Classified of Product(ion)
Consumer Product
Convinience product
Daily product, exp. Soap,toothpaste,
deterjent.
Shopping product
L
ess frequently purchased and 
     
the
customer to compare the suitability,
quality, price, and style of the
product carefully. For example:
furniture, clothing, car.
Specially product
U
nique characteristics
 / 
brand
identification in which a significant
group of buyers is willing to do a
special purchase effort. 
Exp. 
doctor
and lawyer services. 
Unsought product
consumers usually do not think
to buy it. 
Exp. 
life insurance,
funeral services
.
Industrial Product
 
These are items
consumed by
businesses in their
production or
manufacturing process
Exp. Integrated circuit,
Ball bearing
Product Diversification
 
The product diversification
strategy is different from
product development in
that it involves creating a
new customer base, which
by definition expands the
market potential of the
original product
.
Example : Unilever Company
→ Shampoo : Sunsilk, brisk, Pantene
→ Toothpaste : Pepsodent
→ Deodorant : rexona
→ Butter : Blue Band
→ Deterjent : Rinso, Surf
→ Soap : Lux, Dove
Product Life Cycle
 
EXAMPLES OF UNIQUE PRODUCTS
Post It :
→ Small
→ Flashy colors
→ Very helpful
HEALTHY CHOICE RESTAURANT
The uniqueness of the
restaurant :
◊ Low calorie foods served
◊ Organic vegetables
◊ Suitable for the diet
◊ Safe sugar for diabetics
Joger (factories words)
Joger produce :
Unique products,
examp. Clock that run
     backwards
* T-shirt with unique
words.
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Explore the classification of products into tangible goods and intangible services, along with consumer product categories like convenience, shopping, and industrial products. Learn about product diversification with examples from companies like Unilever. Discover the product life cycle and unique product examples like Post-It notes and the Healthy Choice Restaurant.


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  1. Product(ion) Plan Prepared By : Genoveva (email : genoveva.claudia@gmail.com)

  2. Classified of Product(ion) Tangible / Goods : is any physical product that can be touched like a computer, a car, a pen Intagible / Services : is a non-physical product like an insurance policy, tour packages, car repair services.

  3. Classified of Product(ion) Consumer Product Convinience product Daily product, exp. Soap,toothpaste, deterjent. Specially product Unique characteristics / brand identification in which a significant group of buyers is willing to do a special purchase effort. Exp. doctor and lawyer services. Unsought product consumers usually do not think to buy it. Exp. life insurance, funeral services. Less frequently purchased and customer to compare the suitability, quality, price, and style of the product carefully. For example: furniture, clothing, car. Shopping product the

  4. Industrial Product These are items consumed by businesses in their production or manufacturing process Exp. Integrated circuit, Ball bearing

  5. Product Diversification Example : Unilever Company Shampoo : Sunsilk, brisk, Pantene Toothpaste : Pepsodent Deodorant : rexona Butter : Blue Band Deterjent : Rinso, Surf Soap : Lux, Dove The product diversification strategy is different from product development in that it involves creating a new customer base, which by definition expands the market potential of the original product.

  6. Product Life Cycle

  7. EXAMPLES OF UNIQUE PRODUCTS Post It : Small Flashy colors Very helpful

  8. HEALTHY CHOICE RESTAURANT The uniqueness of the restaurant : Low calorie foods served Organic vegetables Suitable for the diet Safe sugar for diabetics

  9. Joger (factories words) Joger produce : Unique products, examp. Clock that run backwards * T-shirt with unique words.

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